For the first time in its 20-year history, G Adventures will communicate and engage with people around the world through one unified question: “What will you do today for tomorrow?”
This is the first video of the series. Shot from the perspective of a G Adventures traveler, these films express a shared hope for a better world. They tap into the power of an international and interconnected G Adventures community to spark change and create positive action unrestricted by geographic barriers. Grouped thematically around four ideas — freedom, beauty, knowledge and community — the films serve to associate these compelling and creative ideas with the G Adventures brand. These films demonstrate, through inspiring scenes of G Adventures travelers captured around the world, from Morocco to Brazil—how people are seizing the day, and in so doing, are creating positive change. They hope to inspire people to join with G Adventures and serve as a rallying cry to create positive change in the world today. As people from different backgrounds work for positive change and progress and take advantage of opportunities, G Adventures will be there to serve as the company that brings them together, challenging them to leave the world better than we found it. By harnessing the power of its global group of travelers, the G Adventures brand hopes to raise awareness and support for a diverse range of thought leaders around the globe who embody the ideals of the G Adventures brand. The G-Project is powered by G Adventures.
Credits: Advertised brand: G Adventures Advert title(s): What will you do today, for tomorrow? Advertising Agency: G Adventures Brand Team (in-house) Creative Director: Jaymie Bachiu Art Director: Leonardo Tamburri Copywriters: Steve English & Daniel Sendecki Videographers: Kyle Jordan & Joe DiBenedetto
Millennium bank was seeking a way to boost usage and awareness for their online banking services. At the same time, the bank needed to set aside its corporate image and open new channels of communication using viral videos.
Creatives at Socialab came up with a solution: Meet Michael. Michael is an ordinary squirrel leaving in the woods. He works collecting acorns to provide for himself and his family. He is hard working, responsible and respects his home and his fellow animals. In this second video, the real issues of using paper statements come in the spotlight. The forest is in danger and Michael is in desperation. Until the owl arrives for the rescue…
Credits: Advertising Agency: Socialab, Greece Account Director: George Anagnostpoulos Business Unit Director: Tasos Veliadis Creative Directors: Eva Bouzi, Vassilis Eliopoulos
Yes way Bacon mouthwash is finally here. P&G introduces the newest addition to Scope's line of products, Scope Bacon and they claim it kills 99.9% of bad breath germs with 100% bacon taste...Did April Fool's Day come early this year?
The official ScopeBacon.com website list the following FAQ's for you bacon lovers: Does Scope Bacon make my breath smell like bacon? No. Scope Bacon just tastes like bacon while you swish, but leaves your breath smelling minty fresh 5 times longer than brushing alone. Is Scope Bacon a sufficient replacement for my breakfast? No. Scope Bacon contains zero nutritional value and does not serve as an acceptable substitute for food. Should I use Scope Bacon before or after breakfast? We recommend using Scope Bacon after breakfast. Does Scope Bacon contain real bacon? No. No pigs are harmed during the making of Scope Bacon. The bacon taste you’ll find in Scope Bacon is a perfectly healthy synthetic flavoring. How is Scope Bacon made? A synthetic bacon flavoring is infused in the unflavored mouthwash formula at a specific time in the manufacturing process.
Credits go to Publicis Kaplan Thaler, New York for creating the ad.
Head & Shoulders Dandruff Shampoo with Old Spice launches the “Season of the Whiff” ad campaign with two new commercials featuring Anaheim Angels pitcher C.J. Wilson and his teammate Josh Hamilton. The "Catch" and "Microphone" ads were set in Cincinnati's Great American Ball Park where the Angels meet with the Reds in the first inter-league opening day matchup.
“They're funnier and more surreal than last year's Joe Mauer work, more like Head & Shoulders ads featuring Pittsburgh Steelers linebacker Troy Polamalu during NFL season—or Wieden & Kennedy work on Old Spice,” notes AdAge. “Head & Shoulders Brand Manager Michael Sabbia, himself an Old Spice veteran, terms it 'Old Spice visiting Head & Shoulders.'"
Created by advertising agency Saatchi & Saatchi New York and Marina Maher Communications, New York.
Sony Playstation’s MLB 13 The Show launches a Twitter/Vine campaign, a first using the new feature. MLB The Show has begun releasing video baseball cards utilizing Vine, which is the first of its kind.
They surprised a number of individuals on Twitter with their own custom created baseball card, which features a game version of themselves sporting their favorite team. The list included a wide range of gaming and baseball influencers as well as huge advocates of MLB The Show.
The creation of these intricate cards included an artist who designed the player, based off the likeness of their Twitter profile picture, and a gamer who played his way to their favorite Major League team.
Vine’s amazing ability to pair sharable six-second video clips with in-game audio is a natural way for the baseball community on Twitter to get excited for Opening Day next week!
Original story via Jeff Green, Toronto Star reporter.
Toronto’s terrible commuters, you’ve been warned: move your bags or get ready for some public shaming. A lifelong TTC rider has turned to social media, taking aim at seat hogs on the TTC. He’s created a new blog, posting photos of riders who steal an extra seat for their lunch bags, purses, backpacks and even dogs. “I hope your bag is comfortable, a--hole” is a Tumblr blog self-described as “a passive-aggressive reminder that people are the worst.” “All I’m doing is saying what you’re saying in your head, out loud,” said the blog’s creator, Michael Takasaki, 42, with a laugh. He admits the language he uses to criticize people’s subway etiquette can be a bit foul, but says he’s just saying what everyone is thinking.
“Why not just call it what it is?” he asks.
Created in March, the blog has more than 40 photos of riders with everything from their lunches to purses, grocery bags, a hockey helmet, a mop bucket and a dog taking up an extra seat on buses, streetcars or the subway. Photos aren’t just taken by Takasaki himself; he’s also receiving and publishing online submissions from other, similarly disgruntled riders. Takasaki, who works as a senior copywriter, said there’s been a bit of backlash to the public shaming, but for the most part the response has been positive — even from TTC’s head office. “Public transit requires public contributions that go beyond fares/taxes. Thank you for your contribution,” tweeted TTC spokesman Brad Ross. “The public does have a say, and they’re not shy in letting us know,” Ross said Thursday. Takasaki said he’s not the confrontational type, and that he’s doesn’t want to lecture people on how to ride the rocket, though he tries to be a good example. “I could be the only person on the subway and my bag is on my lap,” Takasaki said. “This isn’t an anti-bag-on-seat thing for me, it’s an anti-a--hole thing.” Takasaki said he’ll keep the blog going until he’s bored of it. While he’s aware people have called him a whiner and advised him to pull up his “big boy pants,” he doesn’t seem to mind. “Don’t take it too seriously,” said Takasagi. “I certainly don’t.”
Credits: Creative Ad Agency: Sid Lee, Canada Production: Code Films/Bruton Stroube Studios Country: Canada Director: Tim Wilson Executive Creative Director: Dave Roberts Creative Director: karen larmour Art Director: Marcella Coad Copywriter: Jeremiah McNama Producer: Chris Boddy Executive Producer: Thomas Rickert DoP: Brenden Voges Sound Studio: pirate radio Account Director: Eve Remillard-Larose Strategist: Ben Brown Strategist: Elana Gorbatyuk Editing Company: Relish Post production: 567 VFX Agency Producer: Clare Cashman Editor: Chris Murphy Post Production Producer: Luc
Here is a sneak peek into The Perrier Secret Place campaign that brilliantly combines modern day marketing strategies. We received our preview invite kit today which included the stamp to get in, and we were also given a special invite code to share with our visitors here at Great-Ads, find it and the link after the campaign Q&A's and credits below.
Perrier Secret Place Premise : If you were at a Secret and Exclusive party and you wanted to party as long as possible, you’d make sure you were as refreshed as possible. And no one can throw a party and ensure you are refreshed to party as long as you can like Perrier.
Q. Tell us about this latest digital initiative for Perrier? Perrier Secret Place puts you in the shoes of a guest who goes to a very very special evening party. A hidden place in an alley in Paris, behind a laundry mat. An evening where all guests will have the opportunity to live their craziest fantasies. And you'll have the best seat in the house to enjoy since all the characters that you see on the screen are clickable. With one click you find yourself in their skin. Living their fantasy.
Q. How did you come up with this idea? We started from the following insight: drinking Perrier during the evening party is the best way to take full advantage of all the opportunities available to you… and until the end of the night. In Secret Place, not only are you at the Ultimate Party living out the experience of the Ultimate Party Guest from the beginning, but you also live out the ultimate evening of 60 other guests who are in the apartment.
Q. And there is something to win, right? Yes. At the ultimate party, we’ve hidden a very special bottle of Perrier. 5 clues are hidden in the rooms of the apartment. They will lead you to the bottle where you are entered into a drawing to win an exclusive invitation to the wildest night of the world party in St Tropez, New Year in Sydney, Miami Art Basel, Carnival in Rio and the closing of the season Ibiza. Only the most experienced gamers will succeed, believe me ... Among thousands of different scenarios during the evening, only one leads to the bottle.
Q. So, it’s a game or an interactive film? Both! This project mixes Brand Entertainment and Gaming. We produced 1 hour and 20 minutes of content that allows all users to experience a unique evening scenario. We also used digital interactivity to inject this dimension of Gaming. This involves the quest of finding the bottle and the opportunity to live the lives of all guests by clicking on them.
Q. Why Secret Place? This was inspired by the emerging phenomenon of speak easy. A party venue at the rear façade that has absolutely nothing to do with the place. This is quite in line with Perrier. Completely unexpected.
Q. How are you using social networks to amplify this experience? In partnership with the agency Buzzman, we worked on a social strategy: Become a fan on Perrier Facebook and regularly you will get tips to find clues that will lead you to the secret Perrier bottle. We'll give you a little tip. Slip into the skin of the young man who looks through the keyhole and live out his fantasy. Or play a game of "Pillow Fight" (Sounds weird, but it is Perrier!)
Q. How will the experience function on the mobile? We have specifically developed an application that runs on iPhone / Android / iPad. This is not a replication of the desktop experience but a concept designed for specifically for the mobile device. By downloading the application you enter the rooms of the Perrier apartment and you can navigate through each room. The challenge: find the Secret hidden bottle of Perrier in the apartment.
Q. What was the biggest challenge to pull off this experience? This is the most ambitious project to carry. We spent 18 months writing lots and lots of different scenarios. Produced a film in which we choreographed each scene so that it is connecting with one another when the user clicks on the characters. Sound design work has also been a real challenge. Imagine having to reproduce the sound of a bottle on a bar as many times as there are people in the room who can hear it.
Q. Where will Secret Place be launched? The experience will be available worldwide but open to 20 countries to play in the major markets for Perrier France, United States and Canada. This is the first time that Perrier launches a project of this magnitude in the United States. The challenge is enormous. Positioning is also a little different there. Much more premium. We really hope that the French touch--its audacious content-- is embraced well there.
Q. What results do you expect? There is a counter on the site that counts the number of lives that all users worldwide will live on the site. 1 life = 1 click on a character. I want to hear from Perrier that this idea made 10 million lives by the end of week five of the experience’ launch.
Q. How is this truly innovative? We believe Secret Place is truly a digital first. Not because it’s the first time you can click on something and enter into his point of view. But, the ambition was really to say: Imagine you enter in any movie theater, have the quality screenwriting and the direction of cinema but also to have permanent control over the course of the story.
Q. What kind of partner did you work with to make this type of project? Fighting Fish is our production partner based in Paris. This is the first time that we’ve made a digital experience for Perrier conducted by the French. This is an opportunity to remind the world that France is in a good position on Digital Excellence.
Beyond the fact that Fighting Fish is based in Paris, it was able to fulfill the requirements demanded by this project. The team assembled to deliver this feature was made up of an interactive-hybrid. On the team was Lawrence King, the director of the experience and who is currently working on his own film. Arnaud XXX is the production designer and there were the script writers. Franck Marchal oversaw the sound design – having conducted several reputable orchestras before working with us. Fighting Fish puts digital at the heart of its "production thinking" and Ogilvy Paris thinks the same way. This allows a real synergy between the film's producers and those who are thinking through its interactivity.
Q. Why is Secret Place the right creative approach for Perrier now? Digital and social are playing an increasing role in Perrier's Communications strategy. They have an important, specific role: communicating the edgier, younger, hottest facet of the brand. Reaffirming that Perrier is a must have brand and product when it comes to partying and socialising. And proving, again and again, that the brand loooooves creativity, surprise and inventiveness. This is what Secret Place brilliantly does in my mind. – Benoit de Fleurian, Managing Director | Ogilvy&Mather Advertising. The digital space has opened up a new opportunity for brands. It's solved a contradiction that exists in the real world. Physically, you can't make an exclusive experience accessible to everybody. But with Secret Place, that's exactly what we've achieved. We give people the opportunity to live an experience they wouldn't normally live, but have always dreamed about. Like those exclusive parties you've always longed to be invited to. And thanks to Perrier, you can live it not once, but multiple times, through the eyes of multiple characters. This is an idea that is only possible thanks to the technology we have at our disposal today, and a bit of creative thinking. - Chris Garbutt, Chief Creative Officer | Ogilvy&Mather Paris, Group
Q. The Director is who? And why did you choose this director? Laurent King. We chose him because of his ability to manage this kind of project: half movie, half digital and interactive experience. It's really important to have this kind of new director that knows how to direct with all the constraints that a digital experience impose.
Q. Where did you shoot and tell me one challenge with organizing the shoot or a challenge that arrived at the shoot? How did you overcome the challenge? We filmed in an amazing appartement in Paris that was almost a piece of art by itself. We loved the parisian kind of architecture of it, with lovely rooms, very different to each other. It's very rare to find a place with different moods and atmosphere in it. Moreover, we were looking for a place where you can imagine secret parties happening in it. The biggest challenge was to choreograph all the action of the 60 guests. It was a real challenge because every character had a link to each other in terms of scenario.
Q. Is there a music track? The track of the experience is played live by the group called "TOYZ".
Q. Would love to hear from one of the party-go’ers at this Ultimate Party. . . The Host : All Secret Places have their secrets. You understand why I'll keep this one. . .
Credits: Secret Place, a campaign imagined by Ogilvy, produced by Fighting fish while Buzzman was in charge of the Social Media and PR strategy. Format : Digital/Brand Entertainement Chief Creative Officer : Chris Garbutt Creative Director : Frederic Levron, Thierry Chiumino Copywriter : Baptiste Clinet, Nicolas Lautier, Florian Bodet Art Director : Baptiste Clinet, Nicolas Lautier, Florian Bodet, Chris Rowson, Global Business Leader : Constance Capy Baudeau Account Supervisor : Stanislas Vert Film Producer : Diane de Bretteville Digital producer : Hugo Diaz, Cyril Duval, Sandra Petrus Production company : Fighting Fish, Olivier Dormerc, Cyril Couve de Murvil, Adrien Moisson, Benjamin Przelspolewski Sound Design : Le COMPTOIR DU SON / Franck MARCHAL & Alexandre POIRIER Film Director : Laurent King Story development: Olivier Domerc Story editor: Benjamin Bloch Production manager: Caroline Petruccelli Production designer: Arnaud Roth Director of Photography: Frédéric Martial Wetter Line Producer: Vincent RIVIER Location manager: Timothée TALANDIER Main title music: Toys Client: NWFB head of marketing and category, Muriel Koch. Sparkling Brand Director, Fabienne Bravard. Perrier International Brand Manager Armelle Roulland Social Media & ePR Strategy Buzzman : Georges Mohammed-Chérif (CEO & DC) Hubert Munyazikwiye (Head of Social Media & PR) Nicolas David (Social Media Manager)
18 Feet & Rising’s new advertising for the National Trust focuses on its role looking after and championing the special places that the world loves by encouraging the public to share their love for those places which hold a special place in their hearts.
The print campaign, will run across press, OOH, and digital, shows the iconic National Trust oak leaf as a symbol of love - an alternative to the heart in the vein of the popular 'I heart NY' imagery. Each execution is a statement of an individual's love of a place, whether it's an 11 year-old catching butterflies at Wicken Fen or a 14 year-old getting to the top of a hill before his dad at Stourhead. Each story is authentic, with no models or fake names, and a social element invites the public to get involved, along with celebrities, volunteers and staff. The campaign aims to steer public perception away from National Trust locations as being a 'look but don't touch' visitor experience, and instead show that these are places for creating hands-on memories.
Credits Creative Director: Behrad Taherparvar Art Directors: Behrad Taherparvar & Noreen Khan Copywriter: Behrad Taherparvar Strategic Business Lead: Katherine Grenville-Jones Agency Producer: Emily Hodgson Photographers: Josh Cole, Naomi Goggin, Caroline Irby, and Arnhel de Serra
In the UK test drives for the new Renault Clio just got a whole lot sexier. Depending on you're gender the Va Va Voom button equipped models once pressed take the test drive to arousing new heights...Both the "His" and "Hers" versions above.
Note: The Va Va Voom button is not currently available to purchase.
Now how can you resist the charming laughter of the Pillsbury Dough Boy in this cute new ad for GEICO Insurance? Watch as the The Dough Boy attempts to get it together as he goes through an airport security check in the ad entitled "Happier than the Pillsbury Doughboy on His Way to a Baking Convention". He joins Dikembe Mutombo in Geico's cast of characters for the "Happier Than" ad campaign.
Credits: Creative Advertising Agency: The Martin Agency CCO: Joe Alexander Group Creative Director: Steve Bassett Creative Director: Wade Alger Art Director: Sean Riley Senior Copywriter: Ken Marcus Executive Broadcast Producer: Molly Souter Agency Producer: Samantha Tucker Agency Junior Producer: Emily Taylor Prod. Co.: Hungry Man Director: Wayne McClammy DOP: Tim Ives Exec. Producer: Kevin Byrne Producer: Nate Young Production Supervisor: Steve Ruggieri Editorial: Makenzie Cutler VFX: The Mill Audio Post: Rainmaker Studios
Coca-Cola Spain is adding a twist to the obesity discussion with a great new ad, "Chairs" (not). The message, "We are… chairs. And now it's time to conquer you" the ad goes on to ask us "What if we stand up?" I'm sure the commercial is meant to be funny, but as noted over at Brandchannel: "If you drink a can of Coke you should exercise." That is not the brand message any soda company wants to necessarily make...That's why the Spanish "Chairs" spot is worrisome." Should be fun to watch the reactions once this goes viral-ish.
Credits: Ad Agency: Publicis Spain. Directed by Nacho Gayan.
A Louis Vuitton short film for AW13. Features supermodels Cara Delevingne and Georgia May Jagger. Produced by the U.K.'s Love Magazine and directed by James Lima. A naked woman in the backseat of a car, a half-dressed woman swaying down an alley, a woman undressing in front of a car’s headlights and a slew of come-hither looks. What can we expect to see from the fashion industry next?
A short film written and directed by freelance copywriter Jon Murray. The dystopia in this short film doesn't involve a barren post-apocalyptic wasteland. There is no alien race harvesting human bodies for energy. Or turning us into pets. There are no cannibal gangs. No zombies. No robots with AI that go rogue. And no deathmatches for the purpose of population control and/or entertainment.
Credits: Written, Directed & Produced by Jon Murray Cinematographer: Robert Lyte Editor: Steve McGregor Motion Graphics: Steve McGregor Executive Producer: Michelle Rich Colourist: Conor Fisher Costume Design: Casey Dutfield Starring the wonderful Daniel Stolfi and the lovely Jen De Lucia Special thanks to Posterboy Edit & Alter Ego via: Glossy
Mailbooks For Good is an innovation in book publishing. Thanks to a specially designed dust jacket once readers have finished the books, they are instructed to turn them inside out and reseal them. The books become pre-paid pre-addressed parcels ready to be delivered to charity. It then gets sent directly to The Footpath Library, a charity that provides books for homeless and disadvantaged.
Credits: Creative Advertising Agency: BMF Executive Creative Directors: Carlos Alija and Laura Sampedro Creative Team: Simon Koay and Tim Smith
Sometimes words are simply not enough to express how you feel, KFC believes it might be easier to say it with Chicken.
Credits: Advertising Agency: Ogilvy Sydney Executive Creative Director: Brett Howlett Group Creative Director: Michael Raso Senior Copywriter: Dom McCormack Senior Art Director: Liam Hillier Production Company: One20 Producer: Josh Jenkins Director: Dean Blumberg
Born in 1983, G-SHOCK has spent the last 30 years pursuing innovative and enduring watchmaking. To celebrate its 30th anniversary, a special G-SHOCK by Maison Martin Margiela model has been created. Only 3,000 exclusive models will be available from a limited 300 points of sale worldwide, each tagged with an exclusive serial number. A fashion leader since its founding in 1988, through deconstruction, reinterpretation and transformation, Maison Martin Margiela has engineered a unique identity and is recognised in the fashion industry as iconoclastic and avant-garde, redefining fashion standards along the way.
On this occasion, Maison Martin Margiela turned to WANDA DIGITAL and its directors Camille Hirigoyen and Julien Choquart (J.A.C.K) to create a visual universe around the watch : Photos, video and interactive experience.
The interactive video allows the user to take control of the film with extreme precision by simply clicking & dragging. The experience enables Maison Martin Margiela and Casio fans to play with textures & speed and reveal the logos, on a personal and randomly built platform.
This marks WANDA DIGITAL’s first high end Fashion project and is directed by the duo J.A.C.K well-known for their sharp art direction (Nike, Vogue...). In sticking with the Maison Martin Margiela spirit, they were willing to deviate from the classical notions of fashion and transform the experience into a true visual experiment. The interactive experience is set to be online Thursday 29th March on Maison Martin Margiela’s Facebook and Tumblr pages.
Credits: Client : Maison Martin Margiela Directors : J.A.C.K Production : Wanda Digital Digital creation : Jean-Frédéric Passot Development : Yoann Guény Producer : Helene Segol Producer : Romain Altain Aldea
Egg Films' Kevin Fitzgerald directed Love Song, Draftfcb's new television commercial for Engen and Wimpy. In it a young man discovers who just might be the woman of his dreams, what does he do while standing there pumping gas...he starts dancing in an effort to impress the girl of course. Take note gentlemen, a woman can't resist a man who can dance, or tries too.
Credits: Advertising Agency: Draft FCB, Cape Town, South Africa Director: Kevin Fitzgerald Executive Creative Director: Mike Barnwell Creative Director: Aaron Harris Art Director: Scott Fowler Copywriter: Chris de Villiers Producer: Jon Ronbeck Executive Producer: Colin Howard Agency Producer: Caz Friedman Editor: Gordon Midgley
How can you spark a conversation and more important maintain the interest of your target audience in a low interest category like frying fats? The Dutch market leader in cooking oil, Diamant challenged ad agency Fitzroy Amsterdam to find a solution. It all starts with a platform. A platform that has substance and depth, one where relevant as well as fun content can be shared. Like most brands Diamant doesn't have a natural platform, so it was time to create one. The inspiration came from Diamant's real essence: the product characteristics of Diamant frying fats: a crispy exterior and a soft interior of any snack. These two instrumental benefits were brought to life and obtained emotional values. Our 2 brand mascots, "Zacht & Krokant" translated to English: Soft & Crispy were born. They play the main role on television in which the bubbling frying pan became Soft & Crispy private Jacuzzi.
Credits: Agency: Fitzroy, Amsterdam Production: Glassworks Director: Morten Vinther Executive Creative Director: Jur Baart Art Director: Gert van Kaaij, Wouter Vanhaeren Copywriter: Youri van Overdijk, Merlijn van Vliet, Roen Roomberg Producer: Jane Bakx, Joris Knetsch, Jony van Hees Sound: Kaiser Sound Studio's Sound: Marco Baay Artistic Model Director: Dan Hope, THomas Hinke Agency Producer: Jony van Hees Editor: Scott Harris, Will Judge Composer: Craig Brown Music: The Sound Works
With the goal of increased acceptance for the Down syndrome community, this film was created to challenge the associated stigmas. People with Down syndrome can, and do, lead meaningful, happy lives.
Circle 21 is non-profit organization, established in 2012, which provides support and resources, for the global Down syndrome community.
Credits: Advertising Agency: Juniper Park, Toronto, Canada Executive Creative Directors, Partners: Terry Drummond, Alan Madill, Barry Quinn Copywriter: Matt Hubbard Art Director: Mike Schonberger Designer: Ryan Teixeira Agency Producer: Wendi Hamilton Account Executive: Deniz Melen Production House: Sons and Daughters Director: David Quinn Line Producer: Scott Houghton Director of Photography: Chris Muir Executive Producers: Dan Ford, Jeff Darragh Editing House: Panic and Bob Editor: Mariam Fahmy Transfer Facility: Notch Colourist: Jason Zukowski Online Facility: Panic and Bob Online Artist: Andrew Hobbs, Barry Potter Audio House: Pirate Toronto Audio Director: Chris Tait Audio Producer: Tyna Maerzke Original Music: Pirate Toronto Engineer: Ian Boddy
A trio of ladies tell us how they like their men groomed in Gillette's poolside cocktail party ad. The commercial features Kate Upton who prefers her men with some chest hair, but never on the back, actress Hannah Simone likes hairless stomachs to emphasize abs, and Genesis Rodriguez prefers no hair at all...good news for Gillette.
It does get a bit more entertaining, if you scan the QR code in the print ad from the campaign, we are delighted that we can read Kate Upton's mind to find out that, and I quote..."very important for a man to groom down there."
Short rationale: #ToiletThink is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception. “When you use a public toilet do you worry about infections?”
This started out pretty good, but we really good have done without actually having to see and hear the woman peeing, fast forward to about 1:25.
Credits: Advertising Agency: TBWA\, Milan, Italy Executive Creative Director: Nicola Lampugnani, Francesco Guerrera Creative Director: Gina Ridenti, Hugo Gallardo Art Director: Federica Facchini, Mattia Montanari Copywriter: Valentina Barone, Matteo Grandese Digital Creative Director: Michele La Fiandra Progect Manager: Raffaella Garzitto Producer: Federico Fornasari (Industrial Strange) Production Company: The Family Director: Luca Lucini Cinematographer: Marco Bassano Editor: Marco Bonini Executive Producer: Lorenzo Ulivieri Producer: Tania del Pra, Tommaso Haimann, Barbara Callicchio Music: Alessandro Branca Discovered via: IBelieveInAdv.com
Get ready to rumble as golf legends Arnold Palmer and Tiger Woods fight to hold onto their trophies in this epic Rumble of a commercial for EA Sports PGA Tour 14. The ad not only features Woods and Palmer but a cool cameo of golf legend Lee Trevino who comes in to finish off the Mr. T'ish looking dude.
Credits: Advertising Agency: Heat, USA Production Company: Biscuit Editorial Company: Hutch & Co. Post Production: The Mill Animation: Sibling Rivalry Studios Music: Beacon Street Studios
Somersby, the cider brand, has released a TV campaign by Fold7 for its UK launch, which parodies the excitement and anticipation around the launch of the latest tech gadgets. The ad is a humorous play on the vernacular around digital technology, including phrases such as “16pip”, “32pip”, and “lift towards the mouth and inter-face”.
David Scott, Somersby’s director of marketing, said: “We are investing significantly in the UK launch of Somersby and Fold7 have created an ad that taps into the typically British sense of humour. We have developed a cider specifically for the UK market, which has a more balanced, refreshing taste and will appeal to both male and female consumers. The ad is the perfect way to launch it and connect with this audience.”
Ryan Newey, at Fold7, said: “Somersby has a great opportunity to shake up the cider category with its differentiated taste. We wanted to make an ad that would be similarly game-changing for the sector.”
Credits Ad Agency: Fold7 Creative Director: Ryan Newey Creative Team: Rob Porteous & Dave Askwith Account Director: Harry Sheward Agency Producer: Sam Balderstone Director/ Production Co: Mat Kirkby – RSA Films Producer: Garfield Kempton Editor: Joe Guest – Final Cut Post Production: Big Buoy Sound Design: Gary Walker, 750mph DoP: Magni Agustsson
Advertising agency Droga5, New York creates a first-ever ad campaign for the music streaming site Spotify. The commercial simply features a guy explaining his idea about the power of music..."Because music is a force for change, for good, for whatever."
A second ad in the campaign, is a bit weird and appropriately entitled "Getting Weird".
You know that feeling when you go to work and accidentally become a Bonds underwear model? (Don't we all?!) Check out Pat Rafter and the crew in their undies in this sexy new ad. The reluctant 40 year old tennis star and father has one demand before agreeing to appear in his Bonds Flexits underwear, his agent and the entire crew filming the commercial have to be in their boxers too.
This isn't the first time we've seen a crew bare it all for a shoot, the crew of Euro RSCG 360 went down to nada for the French underwear brand Athena, it's worth the view [link]
Credits: Creative Agency: Banjo Advertising, Australia Executive Creative Director: Georgia Arnott Group Creative Head: Dean Hamilton Senior Art Director: Seamus Higgins Production Company: Finch Director: Nick Ball Executive Producer: Karen Bryson
Toronto advertising agency Cossette uses Instagram to simulate a classic film effect in innovative Silent Film Festival promotion. There are three trailers on Toronto Silent Film Festival’s Instagram accounts - @tsff_1, @tsff_2, and @tsff_3. You can get an idea of the experience in the case study video above, but you should really check them out on Instagram.
Developed by Cossette in Toronto, the Instagram account uses the slideshow view mode within the popular mobile app to simulate a classic film effect, giving filmgoers a handheld example of a classic silent film. In fact, the logic of the slideshow is the same basic premise that was used in the discovery of the film medium in its infancy.
"Everyone knows that showing clips of a film can drum up interest." says Cossette Co-Chief Creative Officer Matt Litzinger. "We wanted to create a sort of “trailer” of our own, and thought this new and unique use of Instagram could bring the films to life and draw attention to the festival. It feels appropriate to be using a technology like Instagram to promote the silent film technique, which in its day was every bit as ground-breaking and innovative as digital platforms are today." The Toronto Silent Film Festival runs from April 4th to 9th.
Credits: Project: Instagram Trailers Client: Toronto Silent Film Festival Advertising Agency: Cossette Co-Chief Creative Officers: Matthew Litzinger, David Daga Creative Director: Matthew Litzinger, David Daga Copywriter: Sebastian Lyman Art Director: Pepe Bratanov Account Team: Jason Melhuish via: Glossy
Directorz’ Jeff Bednarz Directs New Texas Tourism Campaign For Traveltex.com. A Travelers’ Passport To A Place So Diverse and Original It’s Like A Whole Other Country. As bold and unique as the state it promotes, the new Texas Tourism campaign directed by Jeff Bednarz for agency Slingshot, recently launched on cable networks nationwide. “Great Outdoors,” “Live Music” and “Cowboys” highlight just a few of the amazing adventures that await travelers in Texas, from majestic vistas, to music country – a place that inspires exceptional music in all genres. Each spot concludes with an invitation to discover more at the Texas Tourism passport to the region: www.traveltex.com.
Director Bednarz and his crew traveled throughout the state for 15 days to film a range of experiences, from natural wonders to those created by Texans. “The state of Texas is so vast and so diverse, and people are wonderfully intriguing wherever you go,” says Bednarz. “As we embarked on the project, I looked at Texas – my home – as a different land, and through this road trip we enjoyed, and captured, just some of the awe-inspiring discoveries that await travelers.” To find out more about Jeff Bednarz and Directorz, please visit www.directorz.net.
Credits: Client: TEXAS TOURISM Director of Texas Tourism: Brad Smyth Deputy Director of Texas Tourism: Tim Fennell Advertising Coordinator: Jenny Poon Advertising Specialist: April Bear Advertising Agency: SLINGSHOT VP, Account Services: Tony Balmer Group Account Director: Drew Holmgreen Account Supervisor: Danielle Rector Account Executive: Rachel Massey ECD: Susan Levine Art Director: Clay Coleman Executive Producer: Ann Vorlicky Production Company: Directorz Director: Jeff Bednarz DP: Mark Thomas EP: John Gilliland Editorial/Post: Lucky Post Editor: Marc Chartrand Sound Design: Scottie Richardson
Kevin Durant has a nightmare in the newest Gatorade ad, Fixation is a story about the relentless inner drive of athletes to be the best they can be. Credits: Advertising Agency: TBWA/Chiat/Day, LA. CCO: John Norman Client: Gatorade Global Creative Director: Brent Anderson and Jayanta Jenkins ACD/Writer: Gustavo Sarkis ACD/AD: Renato Fernandez and Guto Araki Exec. Producer: Sarah Patterson Producer: Katie Lambrecht Assistant Producer: Garrison Askew Production Company: MJZ Director: Rupert Sanders Exec. Producer: Kate Leahy Producer: Laurie Boccaccio Editorial: Rock Paper Scissors Exec. Producer: CL Weaver Head of Production: Angela Dorian Editor: Kirk Baxter Post Effects: The Moving Picture Company Music: Amber Music Sound Studio: Lime Studios Sound Design: Barking Owl
One browser for your laptop, phone, tablet and for the moments you get interrupted Google Chrome is there. The four new :15 second web ads from Google include Family Guy's Stewie, Mum Mum Mother Mother Ma Ma Ma spot, an adorable teething baby who finds relief in sucking on your laptop in the "Chrome: For Your Little Man", the third features those marvelous BreadFish swimming in the ocean waters in the "For Just Cuz" spot.
Just wait, we aren't done yet...the last is of your dog chewing up your directions, not to worry Chrome is there "For Finding Directions."
A new ad for ShoeDazzle features a lot of beautiful shoes, a bunch of hash tags and yet another addictive song. The music is by the group Icona Pop and the song title "I love It", thank you Icona it's been stuck in my head all day...the upbeat tune is also most likely the only reason why this commercial is closing in on 800,000 views on YouTube. Credits to follow.
Capi, the Australian bottler of "Hard To Make - Easy To Drink" natural carbonated refreshments turns to a wild jungle man in it's newest advertising campaign. Director Steve Ayson said "Getting the character right was a lot of fun. He had to be the right balance of authenticity and idiocy. The guy we found brought a unique sense of both to the table." We agree Steve!
The Saatchi&Saatchi created campaign includes four fun and quirky spots where the Capi Jungle Man enjoys making people feel rather uncomfortable: above, the :60 second "Natural" TVC and below he shares his "Bite" experience and introduces his charming wife, as well we get his thoughts on "Cuba" and the "Congo".
Credits: Creative Advertising Agency: Saatchi & Saatchi, Sydney Production: The Sweet Shop Director: Steve Ayson Executive Creative Director: Damon Stapleton Creative Director: Matt Gillmore Media Agency: Two Hands
A new TV and Cinema ad campaign for the Premier Foods brand, Ambrosia, created by JWT London demonstrates just how pudding is the real comfort food for the modern British family. The ad is a first in over ten years for the Ambrosia Custard.
Credits: Client: Premier Foods Creative Advertising Agency: JWT London Creatives: James Humphreys and Craig Hunt Executive Creative Director: Russell Ramsey Creative Director: Dave Masterman Planners: Hilde Oord and Lola Finney Media Planner: Melpo Gkofa Director: Joanna Bailey Production Company: Bare Productions Editor: Adam Marshall White House Post Sound: 750mph
Photographer James Houston presents "Natural Beauty" a photography book and exhibition series, the stunningly beautiful Emma Watson was the obvious star of the above web film/trailer for the event.
Celebrity Portraits for Environmental Awareness in Collaboration with Global Green USA and MILK Studios. Renowned New York based photographer and activist James Houston announces his latest project, NATURAL BEAUTY, a stunning photographic book and event series featuring some of the world's most prominent celebrities and top models. In collaboration with MILK Studio, the NATURAL BEAUTY project will raise awareness for the environment and sustainable living with proceeds from book sales and supporting initiatives benefitting Global Green USA.
The NATURAL BEAUTY book of portraits will be released in late spring of 2013 and will follow with an exhibition in New York City in April. The book includes 120 stunning images of some of the world's leading models and celebrities advocating with Houston for environmental awareness, including Emma Watson, Christy Turlington, Adrian Grenier, Brooke Shields, Arizona Muse, Elle Macpherson and many more. Houston looks towards the beauty of nature as the inspiration for this body of work, incorporating natural elements into many of the images.
Launching simultaneously with World Earth Week 2013, NATURAL BEAUTY will debut at MILK Gallery in New York the evening of April 23rd. The exhibition will be open to the public at MILK Gallery until May 5th, 2013 from 11:00am to 7:00pm Monday through Friday and 11:00am to 6:00pm Saturday and Sunday. The exhibit will also be promoted through a web series on 'The Making of the NATURAL BEAUTY Campaign,' which will include interviews with the high-profile figures involved in the NATURAL BEAUTY project and behind-the-scenes footage from the photo shoots. NATURAL BEAUTY the book will be available for sale on www.damianieditore.com, major online retailers like Amazon, and select stores in the U.S. for US$50.00 this spring.
The new Nike SB Eric Koston 2nd edition commercial features a long list of cameo apperences as the skateboarder wows the onlookers with some epic tricks. The all-star cast includes: Tiger Woods, Kyrie Irving, Neymar Jr., Allyson Felix, Danny Kass, Sean Malto, Wieger Van Wageningen, Ishod Wair, Alex Olson, Neckface, Giovanni Reda, and Jake Phelps, who watch in amazement as the legend of Eric Koston grows and...he saves a baby too.
I've been wearing the wrong foot attire! Apparently the age of box-fresh squeaky clean trainers is well and truly over. News reached the fashion world that casual-dressing favorite Converse is launching a new line of trainers that are already a bit battered and worn in, to give that pre-loved look – in the true Converse spirit of Shoes Keep It Clean, Sneakers Get Dirty as we can see from the ad they are running.
The Well Worn collection will feature their iconic Chuck Taylor in softer washed canvas with stained and distressed soles and toe caps, slightly dirtied and with thinner laces. The new season hues will be butterscotch, tango red, and of course turtledove.
To launch the collection, Converse is giving lucky Londoners a chance to attend one of three free concerts at London's 100 Club, the "Get Dirty" concerts will include The Cribs, China Rats, Ghostface Killah, Doom, Gallows, Carnival Kids, and Hoaxacts...and a lot of old dirty sneakers.
Academy Award-Nominated Team Join Forces to Give Epic Story the Hollywood Treatment it Deserves Download image NORWALK, Conn., March 15, 2013 /PRNewswire/ -- Few dare to look uncertainty straight in the eyes without blinking, or set sail for a destination that's open-ended; however, one need only…
Check out the colors that inspire Damian Lillard, Von Miller & Iman Shumpert in the latest commercial for Champs Sports and X Adidas. The colorful ad is pimping off court game gear with adicolor for adidas Originals and of course follow along using the hash tags #LiveInColor and #adiColor. Song and music is TNGHT - Higher Ground.
Pantsula vs. Puppets is Sean Metelerkamp’s first job since joining Cape Town production company Fly On The Wall. Sean shot this Diesel + EDUN fashion film for Vice Magazine in Soweto, that features The Real Action Dance Crew and the soundtrack is Ndekha, by The Very Best & Moroka.
Sean directed the original Die Antwoord music video, Zef Side, which has just under 14 million views on YouTube; won a D&AD Yellow Pencil for Best Music Video; and won The YouTube Play competition. Since then, Sean’s exhibited at The Guggenheim museums in New York, Bilbao, Venice and Berlin; had art residencies in New York; signed to agencies in London, Los Angeles and Paris; and been profiled in Playboy and Shots.
His recent photographic work includes documenting Monte Rosa old-age home and Noupoort rehabilitation centre, as well as Skeef Reënboog, shot across South Africa on borrowed and disposable film cameras. Sean’s also been recording street melodies from homeless people in Cape Town, New York and London.
“I love and respect Sean’s work,” says fellow director Bryan Little, who co-founded Fly On The Wall in 2004 with producer Filipa Domingues and cinematographer Grant Appleton. “He has always been a friend and someone who shared space and philosophies with us. He makes interesting, relevant work that blows people’s minds.”
Credits: Client: Diesel Creative Ad Agency: Vice Director: Sean Metelerkamp - His Reel Producer: Filipa Domingues Art Director: Latisha Duarte Agency Producers: Posy Dixon / Jacqui Kavanagh Song: Ndekha by The Very Best & Moroka
Join ADL (The Anti-Defamation League) in it's Centennial Year as they Imagine a World Without Hate, one where the hate crimes against Martin Luther King, Anne Frank, Matthew Shepard and others did not take place. You can support the fight against bigotry and extremism by sharing this inspirational video which features the John Lennon song "Imagine" by taking the pledge to create a world without hate at http://www.adl.org/imagine.
Credits: Advertising Agency: Publicis Kaplan Thaler, New York, USA Chairman/Executive Creative Director: Linda Kaplan Thaler President/Chief Creative Officer: Rob Feakins Chief Production Officer: Lisa Bifulco Group Creative Director/Art Director: Whitney Pillsbury Group Creative Director/Copywriter: Jason Graff Executive Producer: Kirsten Arongino Production Company: Digital Kitchen Executive Producer: Eric Oldrin Executive Creative Director: Matt Mulder Creative Director: Josh Hayward Editor: Slavka Kuehn Producer: Paul Williamson Designer: Koji Minami, Ryan Gagnier Director of Photography: Morgan Henry
During the Hong Kong 7s, far beneath the stadium, an elite team of rugby sevens players and fans are hard at work minting a commemorative coin for the tournament. HSBC has launched a brand new Serious Play campaign to support the financial groups co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March) at the Hong Kong Stadium. This year, HSBC has minted a commemorative Serious Play medallion for the fans at the event one of the biggest weekends in the Hong Kong calendar. The Serious side represents the world class 7s Rugby and the Play side represents the weekends legendary carnival atmosphere. HSBC has minted 10,000 of them and are exclusively available to fans in the HSBC 7s Village.
Credits: Agency: JWT London Production: Curious Films Country: United Kingdom Director: Ash Bolland Creative Director: Axel Chaldecott Art Director: Simon Sworn Copywriter: Matt Chandler Agency Producer: Romilla Sanassy Assistant TV Producer: Helen Ball Planner (creative agency): Orlando Hooper-Greenhill Global Director: Tanya Hamilton-Smith Account Manager: Rollo Gwyn-Jones Media agency: Mindshare Media planner: Sam Selleck Editor: James Rosen at Final Cut London Sound: Dan Weinberg at Greek Street Studios
Gumtree launches its new television and radio ads this week, celebrating the thousands of success stories shared every day by its 8.6 million buyers and sellers. Featuring comedian Sanderson Jones, the executions focus on three of the site’s top categories: Motors, Jobs and Goods.
Conceived by Fold7, the campaign launches on TV on 25 March, alongside radio in London, YouTube advertising, online display and mobile ads.
The campaign, titled ‘Success!’ aims to demonstrate the joy of doing a deal on Gumtree, with the strapline, ‘Millions of sellers, millions of buyers. Gumtree. Success!’ Jones plays a brand advocate who delights in seeing others get the car, job or item they want on the UK’s number one classifieds website.
The first advert will champion Gumtree’s Motors category, where Gumtree has the highest number of privately listed cars in the UK, and will air in 30” and 10” versions. The ads for Jobs and Goods will also run in 10” versions. All the ads from the campaign can be seen on Gumtree's YouTube channel.
Hamish Stone, Head of Marketing at Gumtree.com, said: “We wanted to create a campaign that celebrates the wonderful success stories experienced by our 8.6m users on a daily basis. The site is going from strength-to-strength and with our Motors category growing quickly, it’s the perfect time to launch our latest ads. We’re hoping they’ll be just as successful!”
Ryan Newey, Creative Director at Fold7, added, “This is our first work for the brand since we were appointed in January. The campaign focuses on the key take out that we want people to remember about Gumtree; whatever you’re looking to buy or sell, Gumtree = Success!” Press via: 3Monkeys
Earlier this week we got a sneak peek at a behind scenes look into Carl's Jr's. newest ad with Heidi Klum playing the role of Mrs. Robinson of "The Graduate" and today we get the final cut of the commercial introducing the new Jim Beam Bourbon Burger. The sexy Klum seduces Benjamin or tries to anyway before sinking her chops in typical Jr's style into the burger....nothing hew here, sorry the burger is. Credits: Ad Agency: 72andSunny.
Easy boys, always read the fine print, it's Not Guaranteed To Make A Man Of You.
Volkswagen continues it's relationship and support of independent film in the UK with the launch of a new poster/print campaign entitled "See Film Differently." Three posters make up the campaign that feature some nice illustrations by Noma Bar who based the work on famous film Jaws, Taxi Driver, and Silence of The Lambs. The posters will be displayed throughout theaters in the UK.
Credits: Creative Agency: Adam & Eve/DDB Client: Silke Anderson Photographer/Illustrator: Noma Bar Designer: Pete Mould Executive creative director, VW: Jeremy Craigen
Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. This particular situation was used to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. Ad agency, Proximity launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the program. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself.
He gave the restaurant a 7 and we give him a 0 for safety.
All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. Two days after the launch it was still the top video on Twitter and YouTube.
Credits: Advertised brand: Online Advert title(s): The first zero in Komen Eten Advertiser: BIVV Advertising Agency: Proximity BBDO Belgium Creative Director: Chris Goossens Art Director: Thierry Wiebking Copywriter: Bart Van Goethem, Robbie Cap Managing Director Client Service: Isabel Peeters Marketing Manager: Jochen Lysebettens Online editor: Robbie Bardijn BIVV contact: Tom Dedecker
American Eagle Outfitters has some fun with skinny jeans by creating this spoof ad introducing it's newest fit, the "Skinny Skinny". AEO says "It's our skinniest fit yet and is so comfortable you'll feel like you're wearing nothing at all." The product page describes the fit as: most fitted leg opening, new skintight technology, contours through thigh, knee, ankle...they did forget to mention the skin tight butt crack fit.
Now don't get to excited just yet, if you follow the link to American Eagles product page for the Skinny Skinny jeans you will get your option of two spray on body paints, Indigo and Bright Light.
From Italy comes this heart warming love story of a beautiful young couple for the Italian magazine "La Cucina Italiana" (the Italian Kitchen). The ads message is simple: "Where there is love, any match can work", La Cucina would love for us to open our pallets to the idea of a lobster dish served with potato and the message is served to us via this couple in turmoil. The woman, aka the potato feels that she is not good enough for her lover, the man, aka the lobster, our lobster man opens his heart to his lover, the potato woman and makes her understand that their love is real and strong enough to work together forever...or until someone eats them.
But wait, there are more couplesfoods food dishes in crisis, below is the second commercial from the campaign, in it onion woman and yogurt man are on the verge of ending it all...
Credits: Creative Ad Agency: BBDO, Milan, Italia Creative Directors: Federico Pepe, Stefania Siani Art Director: Christian Andrea Longhi Copywriters: Georgia Ferraro, Samantha Scaloni Director: Luca Lucini Production company: Filmini Music: Dadomani Studio
A trio of three new adverts from BBH, London for Mentos warns the youngins' of the potential dangers strangers bring in the "Don't Become Your Dad" campaign. Stranger Danger depicts what happens when you forget to 'Stay Fresh', playing on the universal fear that we all have of turning into our dad, below are the "Stranger Danger", "Hot Tub" and "Technology" ads.
Credits: Creative Ad Agency: BBH, London, United Kingdom Art Director: Simon Pearse and Emmanuel Saint M’leux’s Creative Director: Marc Hatfield Marketing Director: Corrado Bianchi Producer: Peter Montgomery Prod. Co.: Biscuit Filmworks Director: Tim Godsall Exec Producer: Orlando Wood Producer: Rick Jarjoura DOP: Darko Suvak Editor: Rich Orrick Post Prod: The Mill Sound Design: 750mph Sound Mix: Sam Ashwell Music: Adelphoi