Don't Watch Big Brother this Feb. 19th on TV11

I'm not sure what's going on here in this ad for TV11 from Sweden, but it would seem that they don't want us to watch Big Brother on TV11.

Credits:
Title: Reaction Big Brother
Client (Brand)/Artist: TV11 (TV4 Group)
Agency / Record Company: Fireplace AB
City & Country: Stockholm, Sweden
Creative Director: Fredrik Östergren
Copywriter: Ulf Svedlund
Art Director: Victoria Lamppa
Director: Fredrik Thelander – Notre Dame Film AB
Production Co & City: Fireplace AB - Stockholm
Producer: John Hichens
Director of Photography: David Grehn
Post Production & City: The Chimney Pot/Fireplace AB - Stockholm
Editor & Company: Fredrik Thelander - Notre Dame Film AB
Music & Music Publisher: Free at last - Epedemic Sound
Motion designer: Björn Svensson
Project manager Fireplace AB: Helena Tonelli
Project manager TV4 AB: Jessica Abril
Production manager Fireplace AB: Carina Cederholm