Creative new print campaign promoting Coca-Cola FM (Coke’s online radio platform) ad agency JWT, Brazil take a simple yet brilliant idea and create an amplifier using a magazine cover and an iPhone.
Attached to the cover of Capricho Magazine, the art allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. The next step is to enjoy the music.
Credits:
Title: Amplifier
Client: Coca-Cola
Product: Coca-Cola FM
Ad Agency: JWT, Brazil
Chief Creative Officer: John Ricardo
Executive Creative Director: John Ricardo and Roberto Fernandez
Editor: Leandro Pinheiro
Art Directors: Andrea Pissarro, Rodrigo Adam
Creative Direction: Angela Bassichetti
Planning: Fernand Alphen, Isabella Mulholland
Contact: Ana Hernandez, Felipe Giacon, Luana Ferreira
Media: Aline Fashion, Tullio Nicastro, Stella Lopes, Ana Alberine, Fabiana Ramos
Customer Approval: Patricia Pieranti, Adriana Knackfuss, Gian Martinez, Javier Mezza, Luciana Féres, Adriano and Rafael Prandini Ciavdar
Art Buyer: Paula Ferrari
Graphic Producer: Flávio Schaefer
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