New July 4th Assassin's Creed 3 "RISE" Commercial Trailer

New promo trailer for Assassin's Creed 3 "RISE" created by Sid Lee. The trailer commercial also features the music of Arcade Fire "My Body is a cage."

Ubisoft® EMEA is launching the European campaign for Assassin's Creed 3 with "RISE," an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game.
"RISE" pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States.
The campaign conceptualized by Sid Lee also includes digital and social media, print and outdoor elements.

Credits:
Advertising Agency: SidLee, Paris, France
Creative Director: Sid Lee
Direction: Bjoern Ruehmann
Production: Jimmy Lee / Furlined
Song: Arcade Fire "My Body is a cage"