Apple iPad Mini with Big Brother iPad in "Piano" Ad

24 Oct 2012



Apple wastes releasing the first commercial for the iPad Mini, in typical Apple fashion the "Piano" ad is simple and clean.

Created by the ad agency TBWA\Media Arts Lab, the spot speaks no words, just a shot of the a bigger brother iPad playing “Heart and Soul” on a piano app. As the shot pans out it reveals the smaller iPad Mini, playing along in a piano duet and ends as all Apple ads do...."iPad Mini".

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