"Love Your Eyes" Interactive Campaign for the Opticians Council of Canada

A multi-city interactive installation that toured across Canada for the Opticians Council of Canada.

The campaign message, "Love Your Eyes", urged the public to take care of their eyes in a unique manner; through interactive educational videos about Licensed Opticians. After selecting one of six different frames that represented a personality, a short interactive video would ensue that educated the participant about the role of a licensed optician. After participating, each individual was awarded a "Love Your Eyes" gift package. Within each gift package were items that would help an individual take care of their eyes as well as a $100 gift certificate for eyewear redeemable at local optical stores. The installations also redirected individuals to a national online contest hosted at licensedoptician.ca where they could vote for a chance to win giant prize packs that related to the six different personalities in the interactive videos.

Credits:
Advertising Agency: My Loud Speaker, Vancouver, Canada
Creative Director: Tammy Tsang
Art Director: Jonathan Tsang
Copywriter: Matthew Tsang
Video Production Company: Linetest Collective