Cadbury Dairy Milk "Pinata" TV Ad

2 Oct 2012



For all you Cadbury Dairy Milk chocolate lovers comes a great new commercial entitled "Pinata" and oh ya there is a giant pinata in this one. The ad from Ogilvy & Mather, Toronto and production company Holiday Films introduces two new Cadbury Dairy Milk flavours: Cookie Crunch and Salty Caramelized Peanut by staging a giant pinata on a busy city street. Eager stick swingers attempt to bang it open, after a few attempts the pinata splits open dumping thousands of chocolate bars onto the street where a crowd of Cadbury lovers dives in...Welcome to Joyville.

Credits:
Client: Cadbury Canada
Brand: Dairy Milk
Title: Pinata

Creative Agency: Ogilvy & Mather Toronto

Chief Creative Officer: Ian MacKellar

Group Creative Director/Art Director: Todd Cornelius

Group Creative Director/Copywriter: Jamie Marcovitch

Account Supervisor: Daniel Koppenol 

Agency Producer: Dena Thompson

Production Company: Holiday Films, Toronto

Production Service Company: The Big Picture Company, Cape Town
Director: Greg Brunkalla

Executive Producers: Josefina Nadurata, Derek Sewell

Line Producer: Josefina Nadurata
 and Kirsten Bowman
Director of Photography: Michael Cleary

Editorial: Bijou Editorial

Editor: Ross Birchall
Editorial Executive Producer: Stephanie Hickman
Original Music: Central Services/The Office by Michael Kamen
Sound Design and Mixing: RMW
Colour Grading: Alter Ego

Colourist: Eric Whipp

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