A Trident Smile Goes A Long Way For This Reckless Woman Driver

21 Jul 2013

This Saatchi & Saatchi created commercial for Trident Total Gum is a wonderful example of the power us women can have over men. 

The ad features a young woman who seems to have some difficulty parking her car...as she sits in her car wondering what to do a police officer approaches, knocks on her window asking for her drivers license. As she struggles to find it she ultimately gives up and innocently smiles her pearly white teeth to which the stone cold faced officer falls victim.



Credits:
Advertising Agency: Saatchi & Saatchi, Bogota, Colombia
General Creative Director: Juan Pablo Navas
Creative Directors: Juan Carlos González, Margarita Olivar
Copywriter: Juan Carlos González
Art Director: Margarita Olivar
Account managers: María Cecilia Arciniegas, Luis Miguel Ortíz
Director: Alejandro Carreño
Production company: Los Notarios
Producer: Nathalie Burnside
Production manager: Juan Pablo Bernal
Post-production: Dr. Pepe
Sound production: Laika Studio
via: AdsoftheWorld

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