ZOOSK | From The Heart & Dating Advice

You’ve got questions. Heart Friend has answers. Who’s the go-to for relationship and dating advice? Heart Friend of course. He’s the love guru. He’s been there and done that. He’s got all the answers to all of your questions. All the time.

For the first time, Zoosk is celebrating their fans with “Zoosk Presents: From the Heart,” a social campaign that puts the fans in the spotlight.



On Facebook they prompted it's community to pose questions to Heart Friend by simply replying on the Facebook wall.

They selected the best fan submitted posts and Heart Friend answered them in a series of video responses. Each selected question is featured in the video responses and the fan is called out by name by the Heart character. Of course, this is not your grandmother's dating advice.

The campaign runs for 6 weeks with a new question answered each Sunday night on the Zoosk Facebook page, and Youtube.

Zoosk began its YouTube-only video push just this year. In one ad, a sassy red heart plush pal tries to convince Liz to check out guys on the dating site who fit her description of a dreamy mountain man. Some campaign executions have gone viral, with one ad reaching more than 14 million YouTube views.



Credits:
Advertising Agency: Camp+King
Roger Camp - CCO / Partner
Jamie King - CEO / Partner
Adam Koppel - Creative Director
Rikesh Lal - Creative Director
Casey Brewer - Associate Creative Director
Dan Korn - Art Director
Kyle Davis - Copywriter
Dora Lee - Director of Digital Production
Molly Lewis - Brand and Strategy Director
Alec Black - Brand Manager
Anne Tway - Strategy Director

Production Company: In-house
Casey Brewer - Director
Dora Lee - Executive Producer
Juliette Tang - Production Manager
Nelsen Brazill - Director of Photography
Dan Korn - Production Designer

Editorial Company: Umlaut Films
Doug Cox - Editor
Gina LoCurcio - Executive Producer
Kelly Gibbs - Producer
Ivan Miller - Colorist / Effects Supervisor