A provocative tale of displacement and individuality, the short film was entirely devised, shot and edited in just two long hot days in the capital last week. By confronting the clichés and conventions of swimwear advertising, Sun City demonstrates AllSaints' spirit for creative disruption.
The short was directed by Paris-based Director/Photographer Jonathan de Villiers and inspired by one of his editorial shoots.
The production company: Wanda London, used their connections to obtain rare authorization to film on a working barge not usually licensed to carry passengers. (The only time the Port of London Authority have previously made an exception was during the Queen's Golden Jubilee celebrations). So this was a unique day for AllSaints and their bikini clad model, the sight of whom prompted even the river police to get their camera phones out!
By confronting the clichés and conventions of swimwear advertising, Jonathan de Villiers, demonstrates AllSaints' spirit of creative disruption.
The final film was enthusiastically received by the client and we look forward to further collaboration between Jonathan, Wanda and All Saints in the future.
Credits:
Client: All Saints
Creative Director: Wil Beedle
Director: Jonathan De Villiers
Executive Producer: Abi Hodson
Director of Photography: Alex Barber
Assistant Director: Will Jasper
Editor: Ed line
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