Usain Bolt "I Will Not Stop" Gatorade TV Commercial

7 Jul 2012


An enigmatic figure walks through dark, empty streets, until he finally removes his hood; he is sprinter Usain Bolt. He consumes Gatorade prime chews, to help fuel his performance from the inside as we hear him describe his will to win that drives him to compete.


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Credits:
Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Directors: Patrick O'Neill
Group Creative Director: Brent Anderson
Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director / Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producer: Molly Tait
Producer: Michael Gross
Assistant Producer: Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Executive: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross

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