The Pepsi Like Machine

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn't accept money, only Facebook likes.

The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi.

By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out.

"That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that," adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. "It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience."

Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp.

Credits:
Brand: PepsiCo Belgium
Agency: TBWA Belgium
Campaign Title: Pepsi Like Machine
Creative Idea: Diederik Van Remoortere
Creative Director: Gert Pauwels
Project Manager: Jan Casier
Account Director: Yann Billen, Michael Renier
Digital Strategy: Rindert Dalstra
Event Manager: Sharon Lavaert
Back-end Developer: Diederik Van Remoortere
Front-end Developer: Alwyn Wymeersch
Experience Design: Gilles Vandenoostende
Animation Design: Frederik Severijns
Graphic Design: Anthony Buyssens
Studio Artist: Danny Jacquemin, Jan Van Stappen
Production: Willy Hebbrecht
Public Relations: Steven Verbeiren
Audio/Video producer: Johanna Keppens, Tom Syryn, Eli Sundermann

Surrender Your Say On Twitter For One Day In Support Of Tourette Syndrome Foundation of Canada

The Tourette Syndrome Foundation of Canada (TSFC) presents Surrender Your Say. Starting June 19th 2013, experience Tourette Syndrome on Twitter.

Help make Tourette Syndrome understood by everyone. For 24 hours, show your support by giving up control of your Tweets, and experiencing what it’s like to have Tourette Syndrome. Surrender Your Say and take part www.surrenderyoursay.com

Credits:
Client: TSFC (Tourrette Syndrome Foundation of Canada)
Creative Ad Agency: Saatchi & Saatchi, Toronto
Development from The Development Factory

OREO - The Cookie Chronicles Episode One

Episode One: One OREO dares to dunk. This stop motion by Kelly Cheatle and Larry Moss of www.Airigami.com

Porsche Celebrates 50 Years Of The 911

On May 3rd, the city of Moscow became a venue for the celebration of 50 years of Porsche 911. More than 130 Porsche 911s, led by Dr. Wolfgang Porsche on the very special "Follow the 911" model, drove through the city centre to demonstrate their passion for sportscars and later on witness the world premiere of the new Porsche 911 Turbo.

Coca-Cola The Sharing Can

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they've taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—"yes", the Coca-Cola can itself.

Credits:
Advertising Agency: Ogilvy & Mather
Director: Giovanni Fantoni Modena
Chief Creative Officer: Chris Garbutt, Eugene Cheong,
Creative Director: David Raichman, Frederic Levron, Yvan Hiot
Copywriter: Xiao An Cheng
Art Director: Nicolas Gagner, Erdenechimeg Erden
Producer: James Brook Partridge, Laure Bayle, Aurélie Appert, Lorenzo Hassan
Copywriter / Art Director: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Martin Olivier
DoP: Claude O’Steen
Illustrator: Robyn Makynson
Assistant Director: Sibilla Morgantini
Assistant Camera: Abhilash Chandrasekaran
Account Management: Philip Heimann, Louise Kuegler, Tonya Fossey, JiaMei Tay, Anne-Sophie Carbo, FranÄois Phan, Laurianne Maury
Planner: Hadi Zabad, Mark Sinnock
Designer: Martin Olivier, Olivier Brechon
Technical Partner : Capital Innovation

Hellmann's Goes With Anything - The Food Slot

To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display.

For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise.

From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. The lucky ones could

Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects.

Credits:
Title: FOOD SLOT
Advertiser/Client: HELLMANN’S
Creative Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Marco Pupo
Art Director: Agustín Acosta
Production Company: Hungry Man Projects
Executive Producers: Alex Mehedff, Rodrigo Castello
Director: Gualter Pupo
Sound Production Company: Hilton Raw
Clients: Ana Paula Duarte, Fernando Kahane, Camila Hong

Qui Marketing - Reverse Thinking, But Who Really Cares?

As part of a rebranding campaign, the Montreal agency Oui Marketing has launched a video on the advertising industry. In less than a week, it was viewed over 210,000 times, mostly in Quebec and in France, and dozens of Francophone blogs have shared it with their readers. Comments have been almost unanimously rapturous; the video exceeded all expectations.

Beyond transitory trends and real changes in habits, one element endures: the balance between creativity and strategy. It was this fact that led the agency to rethink its vision. Its conclusion: Relevant audacity™.

The audacity of standing out from the crowd, of heightening the experience and generating affection for a brand.

The relevance of being contemplative, precise and efficient, forever mindful of return on investment.

Together, they create the innovative solutions that build allegiance.

This philosophy is at the very heart of the video. It addresses all the criticism about advertising and—with a little reverse-thinking sleight of hand—issues a call for responsible advertising.

Credits:
Ad Agency: Oui Marketing, Montreal, Canada www.ouimarketing.com
Copywriting: Julien Remillard
Art Direction : Sylvain Daoust, Amélie Adam et Lauriane Pierlot
Creative Direction : Sylvain Daoust
Translation: Howard Shryer
Filmmaking : Thomas Vannieu
Music : L'Oreille

Carling - Trick Shot Advert

Carling launches it's latest TV advertising campaign with "Trick Shot". The campaign is inspired by Carling’s much-loved commercials of the 80s and 90s and features a cameo appearance from the duo that starred in the classic ‘I Bet He Drinks Carling Black Label’ ads.

The new ‘Refreshingly Perfect’ ads see two new Carling heroes attempt outlandish feats which they come tantalisingly close to pulling-off, but fall short of perfection earning the verdict ‘It’s good...but it’s not quite Carling.’

The first ad is set in a packed pool hall where one half of the new Carling duo – watched by the original pairing of Stephen Frost and Mark Arden - attempts a jaw-dropping trick shot. Despite clearing the table with gravity-defying skills, his triumph is short-lived as the cue ball trickles into the corner pocket.

Credits:
Project name: Carling 'Trick Shot'
Client: Molson Coors (UK)
Creative Agency: Creature
Creative Director: Stu Outhwaite, Ed Warren & Ben Middleton
Planner: James Mitchell
Media Agency: Zenith Optimedia
Media Planner: Natalie Cummins
Production Company: Smuggler
Director: The Sniper Twins
Post-Production: Unit
Audio Post-Production: Factory

Snapple Half 'n Half: Top Secret

The deliciously wacky Snapple spots “Top Secret” and “Win Nothing” are a tall glass of refreshment with just the right twist. The first offers a rare glimpse at the secret behind the precision blend of tea & lemonade in Snapple’s half and half; while “Win Nothing” is a celebration of winning nothing (i.e. no bills). The spots found an editing soul mate in Cut+Run’s Frank Effron. Known for comedic timing (in edit and beyond), Effron enjoyed a close collaboration with the agency creative team from Deutsch and Moxie directors Frank Todaro & Tim Skousen.

Credits:
Advertising Agency: Deutsch
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
ACD, Copywriter: Ryan Lehr
ACD, Art Director: Erick Mangali
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Lisa Johnson
Producer: Alison McMahon
Music Supervisor: Dave Rocco

Production Company
Moxie Pictures
Director: Frank Todaro (Top Secret)
Director: Tim Skousen (Celebration)
Executive Producer: Robert Fernandez
Executive Producer: Karol Zeno
Executive Producer: Roger Zorovich
Producer: Laura Heflin
Director of Photography: Eric Schmidt

Editorial Company
Cut & Run
Editor: Frank Effron
Assistant Editor: Heather Bartholomae
Managing Director: Michelle Burke
EP: Carr Schilling

A Chair Named Clarity

A branded content piece follows a chair's journey traveling from a small town to the big city in hopes of saving its ailing mother. Director Nickolas Duarte wrote the live-action spot with his co-writer Drew Grubich to include themes based on the brand's core elements and product's key features. 

The story unfolds for the 'hero' as it crafts its design from an artist, strength from a fighter, and comfort from a nurturer, all in hope of providing the right support back home. Rather than label and list its features, the commercial seeks to portray through its visual storytelling the unique assets consumers can come to expect from the brand's newest product.

Duarte is represented by Rated Content out of NYC for national/international commercial projects and runs Crown Chimp Productions out of Arizona. His commercial work has earned a National ADDY, 2 Silver Tellys, an ADC Young Gun finalist mention and a Museum of Modern Art nomination.

Credits:
Director/Co-Writer: Nickolas Duarte http://nickolasduarte.com/
Production Company: Crown Chimp Productions
Voice Over: Jason Huggins
Talent: Ma: Lawannah Curry; The Artist: Christopher Koval; The Fighter: Fred Lux; The Nurturer: To-Ree-Nee Wolf; Dr. Mister Doctorson: Jay Kyle Petersen; Nurse: Antonella Cassia; Massage Couple: Lauren Nichols, Drew Grubich
Producer: Margoth Barrera
Director of Photography: Oscar Rivera
Editor: Matthew King
Co-Writer: Drew Grubich
Music: Adgio Hutchings
1st AC: Charity Bidegain
Production Design: Jessica Van Ravenswaay
Make Up: Sonia Campbell
Colorist: Luke Padgett
Storyboard Artist: Ridge Young
Production Design Asst: Gianni Scarpino
Production Assistant: Keith Wagner
Special Thanks: Chezale Rodriguez, David Horn, Mike Marsh, Monica Coulter, Cliff Lowpriest, John Sears, Grace Baumgartner, Adam Ray, Love Smack Studios, The Adobe Guest House, A Day 'N Nite Salon & Spa, Rise Combat Sports

Dior Ready-to-Wear Fall 2013 at the Opéra Garnier in Paris

Discover the Dior Ready-to-Wear Fall 2013 at the Opéra Garnier in Paris.

Google Maps - Explore Iconic Central Park

The Central Park Conservancy uses Google Maps to help shape the visitor experience today. In partnership with the Central Park Conservancy, the Google Street View crew went all around park collecting 360-degree imagery of its trails, paths, and plazas, to bring views of both famous and little-known areas of the park to your browser or mobile phone.

CyberPunk 2077 Trailer

Platige Image’s game division, led by Director Tomek Bagiński, follows the success of their epic The Witcher 2 cinematic with a stunning game teaser for CD Projekt RED’s Cyberpunk 2077, a follow up to Mike Pondsmith’s successful Cyberpunk 2020 games of the 1990s. A showcase of Platige Image’s design and execution capabilities, the snapshot of a violent far-future dystopia is building enormous momentum for the game’s September release, earning a Silver CLIO and nearly six million hits on YouTube.

That the cinematic scooped up a Silver CLIO is just the latest positive development for Warsaw based Platige Image, which recently opened a new branch in New York. “This CLIO is a testament to the skill set that defines Platige Image’s team, especially with such fierce competition from the best studios out there,” noted Platige Image NY Managing Director Julian Cdae. “We are revved up to serve the US market with similar projects built with our ingenuity, technical innovation and competitive rates covering all aspects of postproduction.”



The cinematic, which Platige not only created but helped to write, is a compelling masterpiece of the slow reveal, set in a still-framed world that at first shows only what appears to be a woman’s face, then a bullet smashing to bits upon impact with her cheeks as police fire at her, followed by progressive frames that reveal her to be a killer cyborg surrounded by piles of dead bodies. News cameras hover over the violent scene, evoking the 24-hour channels of today in order to create a visceral connection between the viewer and the futuristic footage.

In a departure from the formulaic videogame heroines so commonly cobbled together from banal component parts, Platige Image built their character from an actress captured on IR’s 72×18 megapixel camera system, a state-of-the-art setup that captures 1.27 gigapixels of 3D color data from 360 degrees in a single shot. So vivid were the images that only the actress’ scanned hair follicles had to be recreated from scratch.

“Ever since we set out to create it, we knew the promo would work only if the female protagonist engendered a serious emotional response in the viewers and pushed the boundaries of the typical female videogame form,” notes Bagiński. “The ability to work with a real actress and Platige Image’s access to IR’s outstanding camera thoroughly transformed the film, as the scanning enabled us to capture this fleeting element of authenticity, to use the beauty of a real person.”

Platige Image faced considerable challenges in creating the cinematic, setting to work on the project while CD Projekt RED was still in the game’s core development stages. As Platige Image sketched out dozens of ideas for the teaser, the game developer honed the concept, style, look and feel of the game itself. Each influenced the other in a highly productive creative seesaw. “Developing the game and promo simultaneously made the film a logistical and organizational challenge, but it also imbued it with much more spontaneity and creativity,” notes Bagiński.

Credits:
Director / Story: Tomek Bagiński
CG Supervisor / Animation Director: Maciej Jackiewicz
Executive Producers: MarcinKobylecki, Jarosław Sawko, Piotr Sikora
Producer: Marta Staniszewska
Concept Artists: Damian Bajowski, Jakub Jabłoński, Maciej Kuciara, Maciej Rębisz
Additional Concept Artists: Jakub Bogaczyński, Adam Trędowski, Rafał WojtunikCD PROJEKT RED
Concept Artist: Robert Adler

Heineken - The Seat

Credits:
Advertised brand: Heineken
Advert title: The Seat
Advertising Agency: Publicis, Milano, Italia
Executive Creative Director: Bruno Bertelli/Cristiana Boccassini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Account Supervisor: Giada Salerno

Account Manager: Paula Santos

Agency Producer: Giulia Atzori - Nicole Lord

Company Production: Bedeschi Film

Producer: Federico Salvi

Director: Gigi Piola

Editor: Fabrizio Squeo

Heineken - The Wall of Opportunities

During Milan Design Week 2013, Heineken invited everybody to Open Your World at "The Wall of Opportunities". A 64-doors design installation to reveal a mix of art performance, theatre, live music and stunts.

Credits:
Creative Advertising Agency: Publicis, Milan, Italy
Creative Directors: Cristiana Boccassini, Bruno Bertelli
Art Director: Valeria Vanzulli
Copywriter: Francesca Bonomi
Account Supervisor: Giada Salerno
Agency Producer: Mariella Maiorano
General Manager/International Client Service Director: Daniela Di Maio
Production: Dooley Srl
Executive Producer: Marco Astarita
Director and Coreographer: Nikos Lagousakos
Set Designer: Andrea Gallo, Pollo Design
Stylist: Claudia Tortora
Music and Sound Effects: Diego Maggi
Structure and Technology Producer: Giancarlo Campora, Lime Lite
Editor: Stuart Greenwald

This Alligator Does Not Need A Body Double For It's Nude Scenes

In a world where Photoshop and CGI catches our eyes' attention, this ad "Alligator" for National Geographic Wild Channel was created in order to demonstrate that nature doesn't need any special effect to be breath taking. The captured moments were chosen because they were quite unexpected, original but yet beautiful.

Credits:
Creative Ad Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Fabien Teichner
Artistic Director: Alexandre Lagoet
Planners: Sébastien Genty, Romain Roux
Head of post-production: Sylvie Dumas
Realisation: Lawrence Wahba, Haroldo Palo Jr., Bob Poole, Jerry Butterfield
Sound: THE

DDB Canada Creates Fun Program To Inspire Behaviour Change

How do you make healthy eating and active living fun for kids? By challenging them to try exciting activities such as turning their urine into bug repellent, holding an armpit smelling contest and inviting them to eat as many carrots as they can in hopes of achieving laser vision.

The Government of Alberta’s province-wide program, titled the Healthy U 5&1 Experiment, helps families adopt wholesome habits by adding at least five servings of fruit and vegetables, and an hour of activity into each day.  In an age where children are familiar with apps, gaming and earning badges, the Healthy U program makes use of this concept to present healthy eating and active living in a fun and engaging way that kids and their whole family can enjoy.

“The creative plot boils down to getting kids to take part in 42 off-the-wall, wacky and weird scientific experiments that can make even the pickiest child eat broccoli,” says Eva Polis, creative director, DDB Canada’s Edmonton office. “It is much easier to convince kids to do something when you create an environment where they come to that conclusion on their own.”

Developed by DDB Canada’s Edmonton office, the Healthy U 5&1 Experiment presents a 21-day challenge that invites kids and their parents to complete 42 novel experiments.  Hosted on www.healthyalberta.com and free mobile app (for Apple and Android users), the provincial program features two daily experiments, one focusing on trying nutritious foods and the other encouraging physical activity. Children can earn awards and track their progress, furthering the incentive to turn these daily experiments into a lifestyle-changing habit. The program’s content targets children between the ages of six and 12, but kids are encouraged to sign up with their parents so they can begin this new healthy lifestyle as a family.

The initiative kicked off earlier in May with a week-long tour of schools in Alberta that saw Healthy U host school rallies for more than 2,000 students.  Associate Minister of Wellness Dave Rodney and popular YTV personality Andy Chapman co-hosted the rallies, together with the Healthy U Crew, an energetic street team. Continuing this grassroots engagement, the Healthy U Crew will extend this campaign by travelling across Alberta in a can’t-be-missed van, visiting 27 more schools in May and June, connecting with an estimated 7,500 students.  The crew will also visit 40 communities in Alberta this summer, attending events including the Calgary Stampede, Edmonton’s K-Days, the St. Albert International Children’s Festival, and the Medicine Hat Spectrum Festival, inviting kids to ‘experiment’ with healthy living in all sorts of crazy fun ways.  The crew will also hand out sample kits featuring 10 experiments to try.

Online, radio and transit advertising as well as in-store point of purchase at Sobeys round out this integrated campaign by driving families to the Healthy U website. The sponsorship secured with Sobeys creates an added motivation to this program as families who have signed up are given grocery coupons to reduce the costs associated with their weekly experiments. Furthermore, a partnership with YTV supports this initiative via a web series featuring two of the station’s animated superstars – Dr. Frantic and Kerblooey.

About DDB Canada

Named Strategy’s 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a “total communications company” whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Canada (digital & social), Karacters Design Group, RAPP Canada (direct), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

Samsung GALAXY S4 Presents Hi Hey Hello A Musical Short Film

The Chicharones, a Portland duo on CamoBear Records are thrilled to announce their involvement with the Samsung GALAXY S4 music video for 'Hi, Hey, Hello". The video, directed by Joseph Khan, multiple Grammy winner for video direction, tells the story of a college boy crushing on a girl in his class- and campus wide dancing ensues. Don't be fooled though, the Chicharones can be spotted in the video almost like a Where's Waldo puzzle wearing a myriad of silly outfits.

The Chicharones, originally formed at South by Southwest, are composed of songwriters Sleep and Josh Martinez. Since releasing their 2006 opus When Pigs Fly (Camobear Records/Bella Union), they have toured the world, collaborated with the who's who of underground pop, released critically and commercially successful solo albums. The partnership with Samsung has really brought them from the underground to the public eye, and they will be starting a nationwide radio campaign for "Hi, Hey, Hello" as well as performing at high profile events, touring, and releasing a new album.

Samsung Galaxy Stare Down - "All eyes on the S4"

Samsung and wireless provider Swisscom created this charming "stare down" contest in the railroad station at Zurich.

To promote the Galaxy S4's eye-tracking feature — you can scroll on the phone without touching it — the company installed a booth on a busy platform and offered any passenger a free Galaxy S4 if they could stare at it for a full hour without the phone detecting they'd looked away.

Sounds simple enough ... until the challenge begins. At which point Samsung's stooges begin distracting the contenders with hot dog carts, barking German shepherds, and a stunt motorcyclist. One guy does, eventually, make it through the hour:

It's not clear which ad agency created the spot, but it bears all the hallmarks of a Duval Guillaume Modem stunt (contact us if you know who the agency is).

Story scooped via: Jim Edwards @ Business Insider

Penningtons Reveal Your Inner Goddess Intimates Commercial

Canada's Penningtons' want you to reveal your inner goddess in it's seductive new plus size Intimates. The plus-size retailer with 160+ stores across Canada launched their 2013 Summer campaign with this great new ad entitled "Reveal Your Inner Goddess."

Creds on the way.

Subaru - Nature Painting

A portrait of the artist as a young Subaru owner. In this commercial, a surprise gift awakens a man's passion to capture the beauty he sees from the driver's seat of his Symmetrical All-Wheel Drive Outback.

Music is "The Grandeur of Silver Sky" by Rebecca Gibson

Ad Credits:
Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Executive Creative Director: Randy Hughes
Senior Copywriter: William Bloomfeld
Art Director / Associate Creative Director: Brad Harrison
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line. Producer: Aristides McGarry
Director of Photography: Lance Acord
Edit House: Whitehouse Post, LA
Editor: Steve Jess
Assistant Editor: Tim Quackenbush
VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin
Telecine: Sean Coleman, Company 3
Audio Mix: Brahmstedt White Noise
Sound Design: Brahmstedt White Noise

Subaru - Let's Do That

Should. Could. Did. In this commercial, a young couple's Symmetrical All-Wheel Drive Legacy helps them turn the proverbial corner from talking about doing stuff, to actually doing it.

Music is "Happy Go Lucky" by Aubrey Hainie

Ad Credits:
Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Senior Copywriter: William Bloomfeld
Art Director / Associate Creative Director: Brad Harrison
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line. Producer: Aristides McGarry
Director of Photography: Lance Acord
Edit House: Whitehouse Post, LA
Editor: Rick Lawley
Assistant Editor: Brandon Porter
VFX House / Online Artist: Volt, Minneapolis / Steve Medin
Telecine: Sean Coleman, Company 3
Audio Mix: Brahmstedt White Noise
Sound Design: Brahmstedt White Noise

NBA Finals - Forever Kobe Commercial

In this last NBA Finals 2013 commercial, Forever Kobe, we are mesmerized by Lakers megastar Kobe Bryant's incredible slam dunk in the 2002 Finals against the Nets. Kobe remains suspended in air, which triggers a number of iconic pop-culture moments transcending in various way - from street art to a video game avatar, to a wedding cake topper, representing the impact the NBA Finals has on the world. We arrive back to the arena to find Kobe still suspended in his heroic moment symbolizing, "Forever is BIG."

Credits:
Music by multi-Grammy Award winning hip-hop artist Mos Def, "Life in Marvelous Times."
Creative Ad Agency: Agency: Goodby Silverstein & Partners

Renault Clio IV - Restart Your Heart

New commercial for the Renault Clio IV which comes back more sensual than ever in the streets of Paris. A campaign that prolongs the thunderbolt, capitalizing on the irresistible design of the new Renault Clio. A design that will not leave anyone indifferent. An invitation to beat his heart stronger with Clio, which is expressed through the "Restart Your Heart" signature.

Credits:
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Dave Sullivan (Publicis UK)
Art Director: Poppy Donaldson (Publicis UK)
Copywriter: Lauren Ellis (Publicis UK)
Account managers: Patrick Lara, Claire Roy Thermes, Jessy Teboul
PR Manager: Emilie Seid
Production: Les télécréateurs
TV production: Pierre Marcus, Nathalie Levincent, Frederique Le Goff
Director: Fleur&Manu
Music: Tremel - Glasser (Jamie XX Remix)

Moonlight - Volkswagen Beetle Convertible Commercial

Brighten your night with the Volkswagen Beetle Convertible and their latest ad by Deutsch, LA. "Moonlight" takes a romantic drive through Fairbanks, Alaska Land of the midnight sun.

Credits:
Creative Agency: Deutsch, LA
CCO: Mark Hunter
GCD: Michael Kadin
GCD: Matt Ian
CD: Mark Peters
ACD: Ryan Scott
Senior Art Director: Paul Oberlin
Senior CW: Cam Miller
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Integrated Producer: Jim Haight
Music Supervisor: Dave Rocco
Prod. Co.: MJZ
Director: Matthijs Van Heijningen
EP: Scott Howard
Editor: Union Editorial
Post Facility: Company 3

Forza Ferrari - Tribute Anthem by Santander's

If you enjoyed the teaser of "Forza" the Santander's tribute to Scuderia Ferrari by Carlos Jean, now you can enjoy the new anthem in it's entirety. The song which Santander, the long-time partner of the Prancing Horse wanted to dedicate to the team.

The Santander Bank, which has been a Scuderia Ferrari partner since 2010, wanted to pay tribute to the team with a tune composed around the characteristics of a Ferrari Formula 1 car, recorded during the running of a pit stop.

Coke Zero Presents "Zero Clue"

Coke Zero wanted to know what it takes for people to notice the difference between Coca-Cola and Coke Zero, without conducting another boring taste test.

Introducing Zero Clue! An interactive taste test that got Coca-Cola drinkers unknowingly enjoying a Coke Zero thanks to a unique and innovative color-changing can.

Credits:
Creative Ad Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Chris Garbutt
Creative Directors: Yvan Hiot, David Raichman
Copywriters: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Sophie Baruchel
Art Directors: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Nicolas Gagner,Martin Olivier
Illustrator: Robyn Makynson
Typographer: Robyn Makynson
Producers: Laure Bayle, Aurélie Appert
Account Supervisors: Philip Heimann, Tonya Fossey
Advertiser's Supervisors: Danielle Henry, Miranda Madar
Account Manager: Anne-Sophie Carbo, Larry Ball-Piatti, Gianluca Brisigotti
Planner: Hadi Zabad
Global Group Content Director: Guy Duncan
Global Creative Director: Danielle Henry
Global Communications Manager: Miranda Madar
Technology Partner: Capital Innovation

Nike Tennis - Kings of the Lights in Paris

Maria Sharapova, Serena Williams, Roger Federer and Rafael Nadal play a special mixed doubles match in the dark for Nike Tennis.

McDonald's - Loose Change Menu

Credits:
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cam Hoelter
Art Director: Dantie van der Merwe
Copywriter: David Fraser
Agency Producer: Leesa Murray
Photographer: Michael Malherbe

Windows 8 - Less Talking More Doing

Siri does all the talking in Microsoft's latest Apple bashing spot for it's Windows 8 tablet. Apple's voice assistant apologies for not being able to run certain programs and perform functions..."I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." Let's hope we've seen the last of the attack ads from Microsoft for a while.

Credits:
Creative Ad Agency: Crispin Porter + Bogusky

Apple iPhone 5 "Music Every Day" Commercial

Every day, more people enjoy their music on the iPhone than any other phone.

Credits:
Creative Ad Agency: TBWA\Media Arts Lab
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Director: Chuck Monn
Creative Director: Simon Cassels
Associate Creative Director / Art Director: Antoine Choussat
Associate Creative Director / Copywriter: David Young
Art Directors: Anthony Williams, Dimitri Kalagas
Copywriter: Elizabeth Marks
Executive Producer: Eric Voegele
Agency Producers: Perrin Rausch, RJ Pomeroy , Chris Shaw, Trang Huynh, Katie McCain
Production Co: Reset/Iconoclast
Director: So Me
DPs: Arnaud Potier, Alexis Zabe, Mathieu Plainfosse
Editorial Co: Nomad Editing Company
Editors: Jared Coller, Kevin Clark
Post Co: The Mill
Lead Flame Artist: Edward Black
Colorist: Adam Scott

Kocca Italy - The Secret of Elegance

Elegance is what you are, not what you wear: with this video, Kocca (http://www.kocca.it/) celebrates spontaneous and genuine women, that enliven any look with their unique personality.

Credits:
Advertised Brand: Kocca

Advert Title: The Secret of Elegance
Advertising Agency: Mosaicoon
, Palermo, Italy
Art Director: Alessandro Albanese, Gianluca Scuderi

Copywriter: Davide Iacono

Agency Producer: Annalisa De Simone
Director: Alois Previtera
Head of Seeding: Marco Imperato
Seeders on project: Gabriella Trapani, Valentina Alba, Alessandra Genco

Make-Up Artist: Salvo Bartolone featuring Vittorio Sodano

Music composed by: go-Dratta

PSA - Centre de Prévention du Suicide

Publicis creates a new campaign for "Centre du prevention Suicide", the belgian suicide prevention line.
It's an interactive campaign with pre roll ads that are playing on the insight that every viewer has the reflex to skip fast. The campaign has a double challenge: awareness for those who skip, recruitment for those who take the time to listen.

Credits:
Client: Centre du Prévention de Suicide
Ad Agency: Publicis, Brussels
Executive Creative Director : Paul Servaes
Copywriter : Kwint De Meyer
Art Director : Daniel Vanden Broucke
Agency Producer : Marc Van Buggenhout
Account Supervisor : Francis Lippens
Account Manager : Julie Oostvogels / Sabrina Schuller
Planner : Hugues Vanden Steen
Strategic Planner: Annemie Goegebeur
Production Company : Caviar
Producer : Kato Maes / Thomas Hofman / Lynn Bernaerts
Director : Frank Devos
DOP : Dimitri Karakaktsanis
Sound Design/arrangement : Sonicville

Kmart - Big "Gas" Savings Commercial

Kmart comes right back while still celebrating the success of the "Ship My Pants" ad with their latest campaign Big Gas Savings.

Credits:
Creative Ad Agency: Draftfcb

Samsung Evolution Kit - Evolutionary Husband Ad

The Samsung Smart TV is the world's first and only future-proof Evolutionary TV, allowing you to have access to the latest Smart TV technology with a small Evolution Kit. See what happens when a wife tries to upgrade other things around the house with an Evolution Kit!

Credits:
Animated film: "Tadufeu".
Directed by: Michaël Bellamy, Coralie Braconnot, Franck Delfortrie, Julien Jamme, Olivier Pierre at ESMA -- Ecole Supérieure des Métiers Artistiques -- 2011

GEICO Hump Day Camel Commercial - Happier than a Camel on Wednesday

Credits:
Creative Ad Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Creative Director: Wade Alger
Creative Director, Art Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Broadcast Producer: Molly Souter
Producer: Samantha Tucker
Junior Producer: Emily Taylor
Strategic Planner: Melissa Cabral
Group Account Director: Chris Mumford
Account Director: Liz Toms
Account Supervisor Parker Collins
Account Coordinator: Carter Crenshaw
Project Manager: Susan Karns
Group Talent Director: Suzanne Wieringo
Production Business Manager: Amy Trenz
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Tim Ives
Executive Producer, Managing Partner: Kevin Byrne
Producer: Nate Young
Production Supervisor: Steve Ruggieri
Editorial Company: Mackenzie Cutler
Editor: Ian MacKenzie
Editor: Dave Koza
Assistant Editor: Carmen Hu
Editorial Producer: Evan Meeker
Director of Operations: Biz Lunskey
Visual Effects: The Mill
Executive Producer: Jo Arghiris
Producer: Colin Blaney
Shoot Supervisor: Tony Robins
2-D Lead Artist: Randy McEntee
2-D Artists: Tony Robins, Paul Downes, Jamin Clutcher
Art Support: Rob Meade
3-D Lead Artist: Kevin Ives
3-D Artists: Billy Dangyoon Jang, Olivier Varteressian, Laurent Giaume, Justin Diamond, Sean Dooley, Joshua Merck, Hassan Taimur, Wyatt Savarese, Samuel Crees, Ross Scroble
Audio Post, Sound Design: Rainmaker Studios
Engineer: Jeff McManus
Music: "Happier Than" theme song by Adam Schlesinger

Arla Foods - Soft Ice Cream Is Coming Home

Credits:
Advertising Agency: ANR BBDO, Stockholm, Sweden
Creative Director: Andreas Lönn
Art Director: Marcus Göransson
Copywriter: Fredric Antonsson
Director: Joakim Eliasson, Film de Liberté

ING "Time To Save"

Credits:
Client: ING
Title: “Time To Save”
Ad Agency: john st. Toronto
Creative Director: Chris Hirsch and Nellie Kim
Copywriter: Jacob Greer
Art Director: Denver Eastman
Agency Producer: Marc Siversky
Director: Graydon Sheppard
Production Company: Soft Citizen
Exec Producer: Link York/Eva Preger
Head of Production: Rob Burns
Line Producer: Jennifer Walker
Director of Photography: Bobby Shore
Editorial: Chris Van Dyke - School Editing
Online: Sean Cochrane - The Vanity
Audio/Music: Joey Serlin – Vapor Music

Nutella "Breakfast Loves Nutella"

New spot by Toronto ad agency john st., entitled Breakfast Loves Nutella, and all of us at Great-Ads love you too Nutella.



Credits:
Client: Nutella
Spot Title: Breakfast Loves Nutella
Ad Agency: john st. Toronto
Creative Director(s): Stephen Jurisic & Angus Tucker
Copywriter: Dhaval Bhatt
Art Director: David Glen
Agency Producer: Dale Giffen
Director: Jorn Threlfall
Production Company: Circle Productions
Executive Producer: Karen Tameanko
Line Producer: Erica Parks
Director of Photography: Todd M. Duym
Editorial: Mark Morton, School Editing
Colour: Wade Odlum, Alter Ego
Online/Finishing: Paul Binney, Fort York
Music: RMW

Google - The Global Impact Challenge

The Global Impact Challenge supports British non-profits using tech to tackle the world's toughest problems. The 10 finalists are in—help decide who wins at g.co/impactchallenge.

Cast your vote by May 31 for the £500,000 fan favourite Global Impact Award. On June 3, a panel of judges will unveil the public vote, and select three additional non-profits as winners of the Global Impact Challenge.

Credits:
Ad Agency: Adam & Eve/DDB
Creative directors: Aidan McClure, Laurent Simon
Production: Across the Pond, Psycle
Production company producers: Karen Crookes, Greg Lepski
Agency producers: Sophie Smith, Budr Elnusairi

Mercedes-Benz smart "The Simplest Test Drive Ever" by BBDO

Challenge
Smart by Mercedes is a perfect car for a big city with huge parking problems. In Moscow, it takes an average of 19 minutes a day for a driver to find a parking place. Yet people still try to squeeze their mid-to-large cars into limited places. Our objective was to show reluctant consumers that the Smart is an best car for parking in the big city.

The task was to drive the audience’s interest in Smart by demonstrating its amazing parking abilities. The results were to be measured by hotline calls and test drive applications.

Solution
We involved a city-wide chain of corporate self-service cafeterias called Cafetera. There are 18 Cafeteras in Moscow’s biggest business centers (total daily audience 10 000 people), a bulls-eye hit into the target audience: upper middle class white collars. The lines in Cafeteras during lunch hours are as terrible as the parking situation around them.

Idea
We noticed that just a simple 900 turn of a tray will increase the number of trays on the counter by 50%. And this is exactly how it feels to park a Smart. A simple sticker on a tray turned it into the simplest test drive ever - the effect of Smart parking is visible immediately, on the counter.

Results
Total people reached by the message: approx. 9000
Hotline calls increase vs. planned: 186%
Smart Test Drive online applications coming from Smart Twist vs. classic media ads: 26:1 ratio
Total people applying for a test drive: 85 - 250% increase vs. the monthly average
Conversion rate 70% - people applying for a Test Drive vs QR code readings
Cafetera lines efficiency increase during the promo: 38%

Credits:
Ad Agency: BBDO Moscow
Chief Creative Officer: Igor Lutz
Creative Director: Mihai Coliban
Copywriter: Victor Lander, Evgeniy Gavrilchenko
Art Director: Konstantin Tokarev
Producer: Valery Gorohov, Anna Chernaya, Denis Shushin
Account Supervisor: Christina Tancher, Anna Sokolova,
Advertiser's Supervisor: Ekaterina Geraseva
Account Manager: Yana Bader
Producer P.P.C.M Enterprise: Daria Yastrubitskaya
Director P.P.C.M Enterprise: Avdotia Alexandrova
Graphics&Animation P.P.C.M Enterprise: Timofey Alexandrov

Vodafone - The Lake

Grey London has launched the second in a series of ads to promote Vodafone's best-value RED plan in multiple markets. Titled 'Lake', the campaign follows last month's emotive 'The Kiss', which has been viewed by more than half a million people on YouTube

Credits:
Clients: Barbara Haase, Group Brand Director and Melissa Hopkins, Head of Brand Operations, Vodafone
Project name: Lake
Creative agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Jonathan Marlow
Head of Planning: Leo Rayman
Agency Producer: Ange Eleini
Production Company: Academy
Director: Frédéric Planchon
Editor: Sam Rice-Edwards
Post-production: The Moving Picture Company
Audio post-production: Factory
Grade: The Moving Picture Company (Jean Clement)

98% Human - PETA and BBDO - PSA for the Great Apes

Oscar winner Adrien Brody narrates a powerful new video that sheds light onto the turmoil faced by great apes used by the entertainment industry for Peta's latest ad campaign.

A behind-the-scenes look at '98% Human', the powerful video created by BBDO that sheds light onto the turmoil faced by great apes used by the entertainment industry.

If I Were A Panda Would You Save Me? Powerful PSA For Apes

APES (A Project of The Conservation Trust)

Credits:
Ad Agency: Ogilvy & Mather, Chicago
Client: APES
Director: Paul Dektor
Production Company: The Cartel

Things Kids Say - Windows Phone UK Advert

Kids say the funniest things. For those tricky moments, there's Kid's Corner, only on Windows Phone. Now you can hand over your phone without fear, because Kid's Corner gives your little ones access only to the apps, games, videos and music you choose for them, so you can relax and let them play, knowing little fingers can't get into your address book, apps

Credits:
Ad Agency: Jam, London, UK
Creative Director: Wayne Deakin
Creatives: Luke Norton, Drew Wolf
Agency Producer: Veronica Saez
Copywriter: Luke Norton
Production Company: Agile Films

Red Cross - The Babysitter You Don't Want To Be

Who babysits the babysitter? In a new video promoting the American Red Cross’ Babysitting Basics online course, Tool Director Erich Joiner takes viewers through a tour of worst-case scenarios for childcare amateurs and parents alike.

Do you know how to calm a crying baby? Or how to handle a conflict between two children? How about what to do if a child has a tummy ache? These babysitters didn't know the answers to these questions. You can learn how to help kids have fun, while keeping them safe and following household rules with Babysitting Basics online course and Babysitter's Training classroom course from the Red Cross.

Credits:
Client: American Red Cross
Spot Title: “The Babysitter You Don’t Want to Be”
Air Date: May 2013

Agency: BBDO, Atlanta
EVP, Management Director & Chief Marketing Officer: Rob Cherof
SVP, Executive Creative Director: Cabot Norton
Account Supervisor: Erica Schmidt
Senior Account Executive: David Welday
Broadcast Producer: Todd Johnson
Art Director: Christy Schneider
Senior Copywriter: Scott Biear
Broadcast Business Manager: Ashley Cummins

Production Company: Tool
Director: Erich Joiner
EPs: Brian Latt, Dustin Callif, Oliver Fuselier

Editorial: Beast Atlanta
Executive Producer: Molly Baroco
Editor: Kyle Kramb
Assistant Editor: Brandon Danowski

DIRECTV Spot - Road Trip

When MJZ Director Rupert Sanders and Grey New York needed high-end VFX to bring a World War II epic, a medieval fantasy battle, and a bit of science fiction together in a new spot for DIRECTV, they turned to the team at MPC. The spot is a showcase of MPC’s impressive skillset and resources. The LA office led a team that included artists across MPC’s global family of studios, taking the project from rough concept design to photo-real rendering to flawless compositing.

“This was one of those projects that only comes along once in a while,” noted MPC LA Managing Director Andrew Bell. “To help create three disparate and fantastic environments with such an incredible director and agency is a VFX team’s dream come true.”

Acclaimed production designer Dominic Watkins (National Treasure: Book of Secrets, The Bourne Supremacy) and his art department helped MJZ transform a quiet canyon two hours north of Los Angeles into the otherworldly scenes. Working with MJZ’s footage of a battle scene populated with 50 extras in authentic military garb, Jeeps, a burnt-out half-track, derelict troop carriers, and a Sherman tank, MPC joined forces with the physical special effects experts at Full Scale Effects to help provide in-camera explosions and balloon lights to illuminate the vast canyon. MPC enhanced these elements in VFX as well as adding the parachute flare in CG.

They also collaborated to create the computer-generated dragon and a spectacular live-action fireball of dragon’s breath. Watkins worked closely with Sanders to recreate the backdrop with several imaginative twists, including a matte painting, a gnarled tree reaching toward the moon from a built-up hill, and a valley rippling with trees, scorched earth, and the skeletons of fallen combatants. The spot’s samurai warrior was shot onsite with a high-speed Phantom camera and lit by glimmering heatwaves to match the CGI dragon.

“One of our greatest challenges in this sequence was to have the dragon’s fireball interact with, but not touch, the warrior and his stallion,” said Mike Wynd MPC LA’s VFX Supervisor. “We solved this problem by digitally rearranging the scene to provide more distance between the two opponents with some of the live-action trees moved and foreground scrub added.”

To create the UFO scene, a small second-unit MJZ team shot the car traveling down a darkened country road. MPC then added the computer-generated spaceship and digitally added light to the ground, the car, its shadows, and the surrounding scenery. The studio also added additional atmosphere and jolted the power poles and cables with an alien-induced shake.

MJZ shot the plates of the back-seat observer with a green screen outside the windows and MPC composited the outside environments in afterward. MPC sealed the effort with interactive lighting in both the live-action and digitally enhanced segments.

View the :60 version below the credits.

Credits:
Client: DIRECTV
Spot: “Road Trip”
Air Date: May 2013
Agency: Grey New York
President/CCO: Tor Myhren
Executive Creative Director: Todd Tilford
Executive Creative Director: Perry Fair
SVP Creative Director/AD: Denise O’Bleness
Executive Producer: Andrew Chinich
Associate Producer: Lindsay Myers
VP Account Director: Tamar Arslanian
VP Account Director: Beth Culley
Production Company: MJZ
Director: Rupert Sanders
DOP: Greig Fraser
Producer: Laurie Boccaccio
Editorial Company: Work/Spotwelders
Editor: Neil Smith
VFX: MPC LA
Managing Director: Andrew Bell
VFX Supervisors: Franck Lambertz, Mike Wynd
VFX Team: Ben Persons, Brendan Smith, Sharon Marcussen, Brinton Jaecks, Ryan Knowles, Mike Wynd, Ross Denner, Daniel Marsh, Fred Durand, Ian Wilson, Danny Wynne, John Cherniack

Respect Your Car Or Deal With The Armor All Viking

The latest comedy-driven spot for Armor All, via DDB Worldwide San Francisco and Community Films' director Matt Smukler, shows car owners what could happen if they do not respect their cars.

Negligent car owners beware: you’d better show your ride the right amount of respect or you just might get a visit from the Armor All Viking. He’s the star of Armor All’s latest spot, and he has a serious bone to pick with people who don’t take care of their cars. To him, a car is a privilege and if undeserving owners are not careful he’ll show up in his shiny custom Viking–mobile and repossess their wheels, their Armor All…and their women.

Credits:
Title: Respect
Client: Armor All
Creative Agency: DDB San Francisco
Group Creative Director: Chad Ackley
Creative Director/Copywriter: Jim Bosiljevac
Senior Producer: Bryan Holt
Account Director: Lindsey Lucero
Account Supervisor: Melissa Bryant
Account Coordinator: Eleanor Fisher

Production Company: Community Films
Director: Matt Smukler
Executive Producer: Carl Swan
Line Producer: Carr Donald
Director of Photography: Mandy Walker
Production Designer: Shepherd Frankel

Editor: Jim Brooks, Beast, San Francisco

OREO Cookies - Made in Sheffield

To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London have put together a print campaign honoring Sheffield’s unique heritage.

Inspired by OREO’s recent Daily Twist campaign commemorating the cookie’s 100th Anniversary, the new print ads feature local legends with classic Northern tongue-in-cheek humour.

“Mondelez are very excited to bring OREO to Sheffield. We’re thrilled to be producing our iconic biscuits in an iconic city with a rich industrial history,” said Toby Bevans, senior brand manager for OREO.

OREO encourages their new neighbors to rejoice in the arrival of the black and white treat by tapping into the sporting prowess of Sheffield Wednesday and Sheffield United football clubs. The ad will feature in local press and 60 different sites across the city.

The campaign also includes two additional executions of the creative concept which are being used to feed excitement internally. One continues the sporting theme alluding to the home of World Snooker, The Crucible. The other gives a nod to one of Yorkshire’s most famous film plots in the form of four cheeky cookies in a state of undress, promising to go the Full Monty.

Steven Bennett-Day commented, “Given the city’s fertile cultural background it was easy for us to find different executions celebrating OREO Made in Sheffield using the popular Daily Twist concept, which presented a whimsical humorous and eye-catching campaign to celebrate OREO’s anniversary last year.”

The official opening ceremony for the new home of OREO took place on May 10th and was attended by Deputy Prime Minister Nick Clegg, and David Blunkett, MP for Sheffield Brightside and Hillsborough. The campaign will run from 20th May through 2nd June.

Credits:
Agency: Draftfcb, London
Creative Director: Steven Bennett-Day
Copywriter: Dan Shone
Art Director: Sean Cullen
Senior Account Director: Matt Gigg
Media Agency: PHD

Josh Button in Diet Dr Pepper Ad

Diet Dr Pepper sizzles for Summer in it's racy new ad featuring Josh Button.

Credits:
Agency: Deutsch LA
Production: -
Country: United States of America
Director: Craig Brett
Director: Erick Mangali
Chief Creative Officer: Mark Hunter
Creative Director: Xavier Teo
Group Creative Director: Brett Craig
Art Director: Anthony Dimino
Producer: J. Patrick McElroy
Associate CD / Art Director: Erick Mangali
Associate CD / Copywriter: Chris DiNinno
Associate CD / Copywriter: Lehr E. Ryan
Executive Producer: Ashley Hydrick
Executive Producer: Lisa K. Johnson
Executive Producer: David Glean
Group Account Director: David Dreyer
Account Director: Helen Murray
DoP: greig fraser
Visual Effects: Arsenal FX
Post production: Arsenal FX
Editing Company: Spot Welders
Editor: Patrick Murphree
Chief Executive Officer: Mike Sheldon
Designer: Andrew Schreiber
Post Production Producer: Pravina Sippy
Director of Creative: Shaun Nichols
Brand Manager â Diet Dr Pepper: Angela Snellings
Director of Marketing: Leslie Vesper
SVP, Director of Brand Marketing and Sponsorships: Jaxie Alt
SVP, Marketing: Andrew Springate
EVP, Marketing: Jim Trebilcock
Advertising Manager: Sharon Leath
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Ken Rongey: Senior Business Affairs Manager
Senior Producer: Carolina Wallace
Post Facility - COLOR ONLY:
Company 3, Santa Monica, CA
Colorist: Dave Hussey
VFX Supervisor/Design: Lauren Mayer-Beug
Flame: Mark Leiss and Terry Silberman
Music/Composer:
Elias Arts, Santa Monica, CA
Creative Director-Dave Gold
Executive Producer-Ann Haugen
Composer-David Wittman
Producer-Kiki Martinez
Audio Post Company: Play Studios, Los Angeles, CA
Mixer: John Bolen
Executive Producer: Lauren Cascio
Post: Mnemonic and End Tag
CD/Product Director: Trevor Shephard
DP: Tom Lazarevich
Live Action Producer: Christy Lindgren
Post Producer: Sabrina Elizondo
Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne
3D Artist: Forbes Hill, Cody Smith CD
Additional Deutsch Credits:
Andrew DuBois, Account Supervisor
Kate DeMallie, Assistant Account Executive
Jeffrey Blish, Chief Strategic Officer
Aileen Russell, Group Planning Director
Abilino Guillermo: Director of Integrated Business Affairs

Google Chrome - Thank You "Building the Web Together"

From a humble beginning of static text, images, and links, the web has grown into a rich platform teeming with interactive content and powerful applications.

To all the developers & users out there who continue to push this evolution forward--thank you.

Credits:
Creative Director: Patrick Ehrlund
Designer: Matt Delbridge
Producer: Rakel Smith

Home Depot - Thank You Web Film Ad

The Home Depot "Thank You” film honors employees; everyday heroes who help build things, open doors, and bring out the good in people as told through the eyes of their biggest fans: their children. The project was Directed by Jeff Bednarz for agency The Richards Group, interviewing children of employees from all over the country including those from tornado-torn Joplin and communities effected by Hurricane Sandy.

“The caliber of the parents shine through these amazing kids, conveyed both in their words and who they are - honest, considerate, joyful children,” recalls Bednarz. During the one-day shoot, a girl too shy to talk on camera leaned back and spontaneously created a dialogue using her feet. In another instance a 6 year old conveys presence of a wise senior. Throughout, the goal was to let the kids be kids and have the stories - and filmed portraits - speak for themselves.

Working with over twenty hours of footage, Lucky Post editor Logan Hefflefinger wove the beautiful stories into a powerful tribute. He and director Bednarz discussed structure and design before the shoot but, notes Bednarz, “Logan demonstrated his passion and talent by carefully considering every moment of the footage to produce the tapestry you see in the final film.”

Agency : The Richards Group
Creatives : David Eastman, Todd Palisi, Seth Taylor
Agency Producer: Andy Younker

Production Company: Directorz
Director: Jeff Bednarz
EP: John Gilliland

Postproduction: Lucky Post
EP: Jessica Berry
Editor: Logan Hefflefinger
Sound: Scottie Richardson
Graphics: Seth Olson
Color/Finish: Brian Buongiorno

NBA Finals - Forever Dirk

The new NBA Finals 2013 ad campaign, "FOREVER is BIG" celebrates Dirk Nowitzki in "Forever Dirk."

The first to celebrate current NBA players who are on their way to becoming legends because of successful Finals moments that live on and resonate in pop-culture forever. In this commercial, we see Dallas Mavericks superstar Dirk Nowitzki make an incredible signature fade away jump shot in Game 6 of the 2011 NBA Finals against the Miami Heat. Dirk remains suspended in time as we see this same iconic moment depicted all over the world in various ways, from cardboard cutouts to toy figurines, representing the different ways the moment is remembered in our collective consciousness. The spot ends by returning to the scene of the play to find Dirk suspended forever in place where this game-changing moment happened. "FOREVER is BIG."

Credits:
Ad Agency: Goodby, Silverstein & Partners, USA
Executive Creative Director: Jeff Goodby
Creative Directors: Nick Klinkert, Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman

4 New Axe Hair Ads - First Impressions Count

The campaign, 'First Impressions Count', comprises four 20-second films which - in typical Axe style - highlight the importance of well styled hair when meeting that special someone for the first time. The ad Axe camapign includes 4 commercials: The Track, Tribe, The Surgeon, and Burglar.
Client: Axe/Lynx
Campaign: Axe Hair Styling
The brief: to launch the updated AXE hair styling range with a new proposition that brings the brand’s unique promise of attraction to the category.

The creative idea, ‘First Impressions Count’ highlights the importance of well styled hair when meeting that special someone for the first time. The work features style conscious guys taking their time to get their hair just right in unexpected scenarios, needless to say, the women of their affections are suitably impressed.
David Kolbusz, Deputy Executive Creative Director at BBH London, said: “We wanted to capture a simple truth about guys and their grooming habits. Whenever a man sees a woman he fancies, he tends to touch up his hair before making the initial approach. We dramatised this behaviour by setting it in the most extreme of circumstances.”

Credits:
Creative Ad Agency: BBH, London
BBH Creative Team: Matt Fitch & Mark Lewis and Harry Orton and Robin Warman
BBH Creative Director: David Kolbusz
BBH Producer: Charlie Dodd
BBH Strategic Business Lead: Ngaio Pardon
BBH Strategy Director: Dan Hauck
BBH Strategist: Tim Jones
BBH Team Director: Heather Cuss
BBH Team Manager: Cressida Holmes Smith
Production Company: Outsider and Station Films
Director: Harold Einstein
Executive Producer: Eric Liney
Producer: Jon Stopp/Richard Packer
DoP: Danny Cohen
Post Production: The Mill
Editor/Editing House: The Mill
Sound: Factory

Vicks - Bring Voice Back

The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol' product benefit of bringing voice back.

Credits:
Creative Agency: Publicis, Singapore
International Creative Director: Erik Vervroegen
ECD: Ajay Thrivikraman
Copywriter: Nikhil Panjwani, Sonal Chharjerh
Art Director: Tam Ivy San
Producer: Annie Ang,Jasmine Ho
Photographer: Jeremy Wong (nemesis pictures)
Post: Procolor
Account Team: Ambba Kuthiala, Rakesh Hinduja

IKEA In The Kitchen, Switch Your Viewpoint

Idea: The task was to demonstrate IKEA kitchens, inspire people with features and smart solutions for everyday living.
Solution: We created an interactive story online where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly.



Result:
In the first five months:
22,168 visitors took a dive in aquarium by transmigrating into a fish;
87,204 slept on the kitchen floor by transmigrating into a dog;
28,321 flew in the kitchen as a fly;
65,480 performed a kitchen dance;
mixed 70,711 cocktails
and discovered 853,614 IKEA kitchen features.

Credits:
Agency: Instinct
Director: Thorsten Herken
Internet Agency: B-Reel
Creative director: Roman Firainer, Yaroslav Orlov
Digital Creative Director: Kolya Fabrika
Author: Yaroslav Orlov
Art director: Roman Firaine
Designer Maksim Demkin
Multimedia-designers/programmers: Actionfilm

Macy's - Michael Byard, Veteran and Macy's Executive

As a member of the Macy's Military Executive Development Program, Michael Byard shares his thoughts on the vital role veterans can play as leaders at work an in our communities.

Adidas Japan - The Highest Goal Digest Film

Credits:
Creative Advertising Agency: TBWA\HAKUHODO, Japan
Executive Creative Director: Kazoo Sato
Associate Creative Director: Takahiro Hosoda
Copywriter: Motonori Sugiyama
Art Director: Hirohumi Nakajima, Keisuke Shimizu
Experience Designer: Kaname Aratame
Production Company: ROBOT Communications

More Tasteless Ads From India - White Collar Hippies

“The world has less time left. Travel now.”

Credits:
Advertising Agency: BBDO, Mumbai, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Directors: Sandeep Sawant, Josy Paul, Rajdeepak Das
Copywriters: Yohan Daver, Josy Paul, Rajdeepak Das, Sandeep Sawant
Art Directors: Sandeep Sawant, Rajdeepak Das, Yohan Daver, Josy Paul
Account Manager: Keegan D’mello
via: iBelieveInAdv

Modonna - Forbes Magazine

Madonna would have to sing until the year 9328 to match Bill Gate's money.

Credits:
Creative Ad Agency: Ogilvy & Mather, Brasil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Guto Kono
Illustrator: Zombie Studios

Cristiano Ronaldo - Forbes Magazine

Cristiano Ronaldo would have to play until the year 13508 to match Warren Buffett's fortune

Credits:
Creative Ad Agency: Ogilvy & Mather Brasil
Country: Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Guto Kono
Illustrator: Zombie Studios

Polycell Launches ‘No More Unsightly Cracks’ Campaign

Bum cleavage is the subject of a humorous new campaign by 18 Feet & Rising to launch Polycell Quick Drying Polyfilla Spray, a new product by Polycell.

The campaign, which launches next week online, uses wit and irreverence to show how the spray makes it easy to cover up unsightly cracks around the home. It is the first work by 18 Feet & Rising for the brand since picking up the business last year.

The 30-second ad, called "No More Unsightly Cracks", reveals a man's bum crack as he bends over to do some DIY. His son, who is helping him, is asked to cover a wall crack using the new Polyfilla Spray. The film cuts to a close up shot of the dad's bum crack as he gets up, and it becomes apparent all is not what it seems.

Samantha Balloch, Senior Brand Manager for Polycell, said: “We are delighted to launch this integrated campaign to support the launch of new Polycell Quick Drying Polyfilla Spray. Many consumers perceive the job of preparing surfaces prior to decorating as a chore. With this campaign we want to demonstrate how easy it is to fill cracks around the home, whilst bringing some humour and fun into this generally quite functional arena by using a topic that almost every person can relate to.”

Credits:
Ad Agency: 18 Feet & Rising
Creative Director: Stephen de Wolf
Creatives: Alex Delaney & Oli O'Neill
Agency Producer: Emily Hodgson Julia Methold
Account Director: Adrienne Little
Strategic Business Lead: Rob Ward
Director: Simon Willows
Production Company: Blink
Production Company Producer: Tiernan Hanby
Executive Production Company Producer: James Bretton
Editor: Mark Aarons
Post Production Company: The Electric Theatre Company
Post Production Company Producer: Helen Sutermeister
VFX Supervisor: Andrew Stewart
Colourist: Steffan Perry @ Framestore
Sound Engineer: Tony @ Wave Studios