HSBC Serious Play Commercial featuring The Black Keys Lonely Boy

19 Mar 2012



This new ad for HSBC and Hong Kong Rugby Sevens has got it all from the The Black Keys, George Gregan, Jason Robinson, Green Army dudes, Cowboys, Mexican Wrestlers, Elves and some Disco boys all the while playing Rugby in the streets of Hong Kong.

Credits:
Agency: JWT London
Client: HSBC
Global Creative Director: Axel Chaldecott
Global Creative Director: Daniel Hennessy
AD: Miles Bingham
AD: Kevin Masters
CW: Kevin Masters
CW: Miles Bingham
Agency Producer: Romila Sanassy
Agency Planner: Orlando Hooper-Greenhill
Media Agency: Mindshare
Director: Paul Middleditch
Production Company: Annex/Plaza Films
Editor: Andy Packer
Editor: Peter Whitmore
Sound: Sam Ashwell @ 750MPH
Music Artist: The Black Keys

New Axe Commercial Keep Your "Brainy Girl" Happy



The newest ad for Axe teaches the boys how to stay awake with AXE Rise Shower Gel and keep up with your Brainy Girl.

Credits:
Agency: BBH London
Client: Axe
Director: Tim Godsall
Global Brand Director: Giovanni Valentini
CW: David Kolbusz
Prod. Co.: Biscuit Filmworks UK
CW: Simon Pearse
CW: Dan Morris
AD: Emmanuel Saint M'leux
AD: Charlene Chandrasekaran
AD: Rob Ellis
CD: David Kolbusz
Producer: Rachel Hough
Team Director: Nic Manser
Strategy Director: Tim Jones
Production Company: Biscuit Filmworks
Director: Tim Godsall
Producer: Rick Jarjoura
DOP: Stephen Keith-Roach
Post Production: Framestore
Editor/Editing House: Work Post
Sound: Factory Studios

Vytautas Mineral Water "It's Earth's Juice" Epic Ad

15 Mar 2012



Here's a brilliant new ad for the Lithuanian Vytautas Mineral Water entitled Earth's Juice. Not your typical ad but one that will keep you interested for the full two and half minutes.

Credits:
Created by katashnis85 kanalas
Via

Nina Ricci - Fantasy - Director's Cut

7 Mar 2012



Tim Brown goes to Paris to shoot the promo for Nina Ricci's limited edition fragrance
'Fantasy'. Featuring Florrie, the gorgeous musician / model and new face of Nina Ricci.

Credits:
Production: Rokkit
Director: Tim Brown

Assassin's Creed 3 Preview Trailer



For all you gaming fanatics, here's the new UK version Preview Trailer spot for Assassin's Creed 3....enjoy.

After more than 20 years of conflict, the 13 American colonies and the British Crown are on the brink of all out war. Battle lines are drawn. Bloodshed is inevitable.
Out of the embers of his burning village, a new assassin will rise. Born of Mohawk and British blood, his fight for freedom and justice will be forged in the flames of revolution. www.assassinscreed.com

Google Play - Everything In One Place Web Film Promo Ad



Google introduces us to the newly redesigned Google Play with this cool new web video ad campaign created by Studio G. Check out more of how Google Play puts everything in one place here.

The film was a combination of practical, and post production effects. According to producer Yovel Schwartz, the contraption that stars in the film “did in fact work. It required five or six people to puppeteer on set, all of whom were also involved in building it.” The shoot actually required two cases–”one with the functioning guts and one slightly smaller one that we comped the mechanical innards into during post,” Schwartz says. “Most of what you’re seeing at its base is from a continuous take–take 15 to be precise, with the Rubik’s Cube section being stitched in from take 14.”
Credits:
Agency: Studio G
Client: Google
Writer/Director: Jonathan Zames
Producer: Yovel Schwartz
Production Company: Studio G
Production Company: Camp Creative
Line Producer: David Dranitzke
Fabrication and Practical Effects: White Room Artifacts
Visual Effects: HOPR
Director of Photography: Adam Santelli
Art Director: Garret Lowe
Motion Control: Camera Control
Product Marketing Manager: Paola Veglio
Music Composition: Headquarters Music
Sound Design and Mix: Sound Lounge

(via)

Dads in Briefs - Hilarious BGH Commercial

5 Mar 2012



We all have one, your dad, your brother or maybe an uncle, enjoy the spot for BGH Air Conditioners "Dads In Briefs" and relive some of your very own haunting memories of some you love as you watch this ad.

Credits:
Agency:Del Campo Nazca Saatchi & Saatchi
Director:Nico & Martín
Production Company: Primo Buenos Aires

Charlie Sheen in Platton for new DIRECTV TV Commercial



Charlie Sheen stars in yet another commercial, this time for the DirecTV Get Rid of Cable ad campaign. The ad, entitled "Platoon" takes some sap to a Turkish bath house where he runs into Sheen himself and they reenact scenes from Platoon.
In case you missed the FIAT 500 spot with Charlie Sheen check it out here.

Credits:
Ad Agency: Grey, New York
Client: DirecTV

Charlie Sheen Stars in FIAT 500 Abarth House Arrest Ad

4 Mar 2012


Charlie Sheen stars in the new Fiat 500 Abarth commercial along side the beautiful Catrinel Menghia who also appeared in Fiats Super Bowl ad. The Fiat 500 ad was created by Doner, entitled House Arrest actually makes Sheen's bad boy image look good as he asks "What do I get for good behavior?"

Credits:
Created by Doner
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