Creating a symphony with 7 generations of Porsche 911

14 Oct 2013



Porsche: Birthday Roar
Sometimes, you don't need a piano to create a symphony. Watch how 7 generations of Porsche 911 play a very special song. To celebrate the 50th anniversary, Fred & Farid created an interactive online film as a tribute to the legendary sports car. The 7 notes in the music represent the evolution of the 7 generations of 911, more at http://50years-911-en.porsche-events.cn

Creative Credits:  
Advertising Agency: Fred & Farid, Shanghai, China

Maria and the Dinosaur - American Museum of Natural History



See one girl’s meteoric rise, as sparked by AMNH, in “Maria & The Dinosaur”.
The spot, for broadcast and online, connects to the institution’s mission to discover, interpret and disseminate knowledge about human cultures, the natural world and the universe. Using whimsy and humor the piece speaks to the wonder of exploration and education.

The project was developed by award-winning agency WiT Media, which selected Wander as creative partner for the piece based on Wander’s TED-awarded work for Follow The Frog. According to WiT Media Founder and President Clint White, the goal was to present the benefit of experiencing the American Museum of Natural History with a contemporary voice and a narrative that entertained. For Wander, which worked closely with WiT and AMNH to develop the tonality and story, the project provided the unique and enviable position of shooting in the beautiful, historic NYC museum.


The American Museum of Natural History is one of the world's preeminent scientific and cultural institutions. Since its founding in 1869, the Museum has advanced its global mission to discover, interpret and disseminate information about human cultures, the natural world and the universe through a wide-ranging program of scientific research, education and exhibition. The Museum is renowned for its exhibitions and scientific collections, which serve as a field guide to the entire planet and present a panorama of the world's cultures.

Creative Credits:  
Client: American Museum of Natural History
Title: “Maria & The Dinosaur”

Advertising Agency: WiT Media
Agency President: Clint White
Agency VP: Simona Tanasescu

Creative Collective: Wander
Executive Producer: Aaron Weber
Creative Director: Aaron Weber
Copywriter: KRANKY and Aaron Weber
Director: KRANKY
Music and Sound Design: Josh Peck

Post/Finish: MPC/NYC
Color: Adrian Seery
Color Assit: Daniel Silverman
Smoke: Evan Schoonmaker & Seth Weinman
Senior Producer: John Skeffington

Jane Fonda Narrates "The Future of Flesh" for Prada



Imagine a future in which our bodies, like our clothing, evolve and change to fit the style of the season. Logan & Sons transports us to this surreal universe in The Future of Flesh, an evocative fashion film written and directed by Luke Gilford, voiced by Jane Fonda, scored by former Scissor Sisters front man Jake Shears, and styled entirely by Prada in their Fall/Winter 2013 collection.

Operating in the emotive, visually-striking style that has led to special collaborations with Dom Perignon and David Lynch, Maison Martin Margiela, Anjelica Huston, Patrik Ervell, The Miss America Organization, and The New York Times Magazine, Gilford delivers a mysterious and cinematic world narrated by Jane Fonda and further realized with dreamlike editing and a haunting, richly-textured score.




“A central characteristic of fashion is that it evolves through time. As a culture, we’ve recently begun to think of the body in this way as well,” Gilford explains. “Compare magazine covers over the decades, you’ll see how much hair and physique change with the clothes. Now as body modification accelerates, facial features and bone structure are changing as well. The body is beginning to merge with fashion in very interesting ways. Google Glass, for example, is both a fashion statement and a portal into virtual worlds. I find this sexy as well as strange – a science fiction fantasy becoming a reality. The title itself – The Future of Flesh – is a nod toward this evolution.”

The Future of Flesh continues Gilford’s tradition of using “real people” in lieu of professional models for his projects, a practice that has long set his film and photography apart from his contemporaries. To populate this alternate world, Gilford called upon the talents of a pool of friends and his very own grandmother, who has also appeared in his work for Dom Perignon, V Magazine, GQ Style, and a number of personal projects.

An editorial feature comprising photographs shot by Gilford during production on The Future of Flesh appears in the current issue of Document Journal magazine, on news stands now.

Creative Credits:
Client: Prada, Document Journal
Title: The Future of Flesh (:60)
Production Company: Logan & Sons
Director: Luke Gilford
Score: Jake Shears
VO: Jane Fonda
Wardrobe: Prada
Cast: Rosalie Gilford, Rya Kleinpeter, Peggy Noland, Renata Raksha
Jewelry: Lynn Ban
via: Trust

New Ad: KFC "Separation"



KFC, #FamilyTime "Separation" spot.
Egg Films' Kim Geldenhuys directed Ogilvy Joburg's new KFC 'Separation' ad, a delicately-observed ad about divorced parents, shared custody, and KFC family treats. Featuring the music of Joe Purdy and his song "Good Days"

Creative Credits:  
Creative Advertising Agency: Ogilvy & Mather Jhb
City & country: Johannesburg, South Africa
Agency producer: Tessa Weakley
Creative director: Mike Martin
Copywriter: Jordan Tryon, Thule Ngcese
Art director: John Nankin
Production co: Egg Films
City & country: Cape Town, South Africa
Director: Kim Geldenhuys
Director of photography: Alard de Smidt
Production co producer: Cindy Rodkin
Executive producer: Kerry Hosford
Post production co: Kwazi Mojo Media and Black Ginger
Editor: Upstairs Post
Music: Joe Purdy – “Good Days”

17 deliciously tasty Milk bottle designs

Michael Vilayvong's milk bottle design Hathor Family Creamery.

The Milko milk can with legs design by Ponxo.

The stylish Bon Vivant glass milk bottle design of Alvaro Rubioc

The black milk carton concept from Russian designer Adeliia Koldarova.

Anders Drage design project for Mountain Milk.

The Pure French milk of Le Bleu, brandingdesign by Isabela Rodrigues.

Liquid Illustrations from the 2013 Milk Calender. 


milkä, 3 stage babies milk carton design by Christian Ashton.

From India, Xee Designs work for Nandhini Farms Organic Milk 

The Organic Black Tea Milk re-branding project by Brent Bacheller.


Grid Iron Hill Farm Raw Milk bottle and cap design by Sarah Steinmetz.

Korova Milk bottle design from Italian design student Domenico Ruffo

Milk Art?

The multi purpose Britta Streicher measuring cup glass milk bottle design.

Simon Spring's Yummy Milk looks delicious.

Mohammad abu khadra's milk packaging design.

The tall boy milk bottle designs by New York designer Paul Gonzalez.

Levi's Presents "Boom Town" Detroit in the 60's wed film

12 Oct 2013



Levi's webfilm looks back at the Detroit of yesterday
Detroit in the 1960s was a hotbed of both musical and cultural clash. Legendary music scenes like Motown and the early Garage Rock movement were literally happening across the street from each other. Set against the social unrest of the time, the music community in Detroit in the mid-1960s was like no other in history.



Boom Town celebrates this diversity by telling the story of the stylistic energies that were born from the Motor City during that very special time. In Boom Town, we embark on a heavily music driven story digging deep into the Detroit scene of the era. In the process of creating this film, we have painstakingly researched thousands of hours of archival footage ranging from rare dance club, performance and concert footage, lifestyle films, rare photo stills as well as wonderful industrial films from the times. We've then woven together exclusive voice-over interviews with original musicians, fans and scene-makers from the 1960s Detroit scene. The voices of personalities like Russ Gibb, the owner of the mythical garage club Grande Ballroom, Motown session guitarist (and producer of Rodgriguez' Sugar Man) album, Dennis Coffey, and legendary concert poster artist, Gary Grimshaw, come together with many other members of the Detroit scene to tell this fascinating story. Told through a series of vignettes, Boom Town is a grooving and stomping film that captures the style and attitude of a small group of musicians that continue to influence the worlds of fashion and music to this day.

Credits:  
Director: Aaron Rose
Editor: Thomas McMahan
Producer: Lucy Rose
Archival Research: Alexis Owens
Music Supervisor: Cali Thornhill-Dewitt
via:

New Ad: A Father's Happy End to his Daughters Date Thanks to BMW ConnectedDrive

11 Oct 2013



The innovative BMW ConnectedDrive Services & Apps are your useful companions in everyday life and beyond. How you use them is up to you.


Thief - Gameplay Trailer

10 Oct 2013



Thief - Official Gameplay Trailer.
Thief, a master thief named Garrett who steals from the rich in a steampunk Victorian universe. It’s an open-world, expansive game with intelligent NPCs and active use of stealth, released on Windows, PlayStation 3 and 4, Xbox 360, and Xbox One.
In this gameplay trailer, get your first in-game look at Garrett's hideout, the dark alleys of the City, and your old friend Basso. See all the pillars of Thief gameplay in action - Infiltration, Theft and Escape - as Garrett enters the Baron's manor, grabs the shinies and leaves without a trace.
Credits:  
Publisher: Square Enix
Developer: Eidos Studios, Montreal, Canada

Mini-Mascots are the Stars in New Big Ten Network Ad Campaign for BTN2GO Mobile App



Sports fans across the U.S. can now bring their favorite Big Ten team obsession with them anywhere. To help spread the word, Red Tettemer O’Connell + Partners (RTO+P) created Big Ten Mini-Mascots and put them in baby carriers for a new campaign for the Big Ten Network’s BTN2Go.

This multi-platform mobile extension gives fans the ability to watch the network streamed live from wherever they are. Available on desktops, smartphones and tablets, the app is free for any cable subscriber with BTN in their line-up. More than just a live simulcast of games, the app is customizable to set fan’s team preferences, highlights and stats.


The spot features Big Ten fans wearing mini versions of their school mascots in baby carriers while engrossed in BTN2Go content on phones and tablets while worn shopping, at a child’s princess party, on the golf course and at a wedding. And just like full-size mascots, the mini-mascots get excited when they see their rivals.

Credits:  
Advertising Agency:  Red Tettemer o'Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
VP, Creative Director: Todd Taylor
Creative Director: Joey Crawford
Producers: Joe Mosca, Jeremy Koven
Account Executive(s): Carla Mote
Production Company: Phasmatrope Studios
Director: Joey Crawford
Director of Photography: Dave Morabito
Executive producer: Jon Isen
Line Producer: Jon Isen
Puppet Creators: Furry Puppet Studio
Puppeteers: Peter Bradley, Michael Bush
Editing House: Red Alert
Editor: Vic Carreno
Producer: Joe Mosca, Jeremy Koven
Sound Design: Philly Post
Sound designer: John Baker

Introducing The HIV Health-Share Project via Let's Talk HIV



Donate your Health Care to someone who needs it.

In Sweden there is a healthcare benefit called Friskvardsbidrag, a sum of money you get from your employer. You can use it for a gym membership, physical therapy or any healthcare-related activity.

Many people have an opportunity to use this great benefit through their work, many choose not to. This means that a large amount of potential do-good-money goes to waste every year. Until now.

Introducing The HIV Health-Share, a simple idea that let's you donate your personal healthcare benefit to someone else.

Credits:  
Ad Agency: DDB, Stockholm
Creative Director: Fredrik Simonsson, Magnus Jakobsson
Art Director: Gustav Holm, Joakim Khoury
Copywriter: Gustav Holm, Daniel Vaccino
Motion Graphic Designer: Eskil Lundberg
Account Manager: Camilla Ryttare
Editor: Johannes Gustafsson
Production Company: DDB Film
Producer: Carl Linder
Artworker: Petter Mollberg-Fagring, Peter Danielsson
Digital Developer: Patrick Chan
Digital Director: Andreas Fabbe
Factor: Anna Hellenberg
Sound design: Red Pipe
Music: Max Linder
Thanx to: Lotta Lundgren and The Embassy.
Public Relations: Simon Strand

Toronto Ad Shop Creates A Twitter Powered #HomelessTurkey Campaign In An Effort To Feed Cities Homeless

Toronto Ad agency BlackJet develops a Twitter hashtag powered turkey feeder to help feed our city's homeless this Thanksgiving.

For every 1000 tweets that include the hashtag #HomelessTurkey,
10 turkeys will be donated to Good Shepherd Ministries annual Thanksgiving meal.



Press:
TORONTO, ON (October 9, 2013) Blackjet Inc., a Toronto-based marketing agency,
launched today an innovative digital campaign to increase awareness for their client,
Good Shepherd, a food and service provider for the city’s homeless. The concept is
simple – every time someone includes #HomelessTurkey in a tweet, a small portion of
feed will be dispensed from a Blackjet custom-built and programmed hashtag-powered
feeder to three lucky turkeys that have been spared from their Thanksgiving fate. For
every 1000 tweets that includes the hashtag #HomelessTurkey before October 10, 10
turkeys will be donated to Good Shepherd’s annual Thanksgiving meal. The campaign
is a pro-bono initiative for the agency.

Blackjet’s custom turkey feeder is powered by a trough-auger, controlled via a USB
relay, which connects to a server that scours Twitter for all tweets containing the
hashtag #HomelessTurkey. When the hashtag is used, the server activates
the USB relay, which near-instantly feeds the turkeys.

Tweet a turkey and watch it eat live now at HomelessTurkey.com.

Blackjet enlisted Thunderclap to help amplify social reach and awareness, in turn
maximizing the number of turkeys to be donated to Good Shepherd. Thunderclap, a
social media crowdspeaking platform, will broadcast a message tomorrow from the
accounts of all #HomelessTurkey campaign supporters, reaching an additional 120,000
potential supporters at the exact same time.

Also beginning today is a three-day, on-site activation at the corner of Queen and Soho
Sts. in Toronto, where a live feed of the hashtag-fed turkeys (comfortable on a farm in
New Tecumseth, ON) will stream daily from 10:00 a.m. to 7 p.m. ET. The live stream will
be accompanied by a street team who will educate passersby on the Good Shepherd’s
services for Toronto’s homeless.

Good Shepherd serves more than 1200 free meals to the homeless everyday, more
than any other organization in Toronto. Well known on the streets of Toronto as a place
to get a hot meal, clean clothes and a safe, clean bed for the night, Good Shepherd is a
leading provider of comprehensive services to homeless, disadvantaged and
marginalized people in the city.

Volvo Trucks - The Chase



The scene is set for drama. Rhythmic music plays as a red-painted truck is chased by a herd of bulls down ancient cobble-stoned streets of Spain. This is the opening of the latest film in the series of Volvo Trucks’ spectacular tests. ‘The Chase’ premiers on YouTube today.

“Having bulls chase the truck through twisting alleys meant the new Volvo FL really had to prove itself. And it did,” says Lars Terling, Vice President Marketing Communications, Volvo Trucks.

In the new film ‘The Chase’ precision driver Rob Hunt, renowned for his part in major Hollywood productions, plays a starring role. His mission is to drive the Volvo FL distribution truck in a race in the medieval Spanish town – chased by several tonnes of bulls. The film also features traditional Spanish bull runners trying to catch the red truck to jump into safety from amongst the bulls.




The stunt is real. “The city is old, the streets are narrow and we drive on slippery cobblestones. To be chased by bulls on top of that is a real challenge,” says Rob Hunt. During the test he had to maintain a speed of at least 30 kilometres an hour just to keep out of the way of the bulls.

“The bulls maintained a consistently high speed and were really close sometimes, but the truck handled the corners very well so it was just a matter of driving,” says Rob Hunt.

#TheChase was shot on closed-off streets in Ciudad Rodrigo, the original city of the bull run, in north-western Spain, with the cooperation of the Mayor and the town’s citizens. It’s directed by Oscar-nominated Henry Alex Rubin, who together with a crew of 250 people and 28 cameras including an octocopter and a 360° camera captured the live event.

“The biggest risk was that we were in a town. It was live and we had to make sure that it was safe for both people and animals. With the big rear mirrors I had a good view of the bulls and the bull runners behind me so I could keep a good safe distance,” says Rob Hunt.

The safety of both people and animals was the top priority during the spectacular event. All necessary safety precautions were taken. ”We wanted to recreate an event inspired by Spanish tradition but in our very own way so no trucks, people or bulls come to any harm,” states Lars Terling.

The soon-to-be-famous bulls have now retired to a farm outside Guadalajara, where they will enjoy their retirement in peace and quiet.

DB Export Gold Beer "Fire at the Old Well" extended cut



Man's best friend doing it's greatest work

Working late, fixing the roof, attending a second cousin's wedding - there's always something that gets in the way of having a beer with your mates. Don't worry, men. Help is on its way.

Credits:  
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Brett Colliver
Copywriter: Simon Vicars
Agency producer: Jen Storey
Director: Nick Ball
Composers: Jonathan Dreyfus, Quick Strings
Sound design: Shane Taipari, Franklin Rd

Be The Artist Not The Canvas, Steinlager Beer PSA

9 Oct 2013






Credits:
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Gavin Siakimotu
Copywriter: Natalie Knight
Account Director: Susie Darling
Photographer: Troy Goodall
Account manager: Jonathan Rea
Photographer Producer: Michele Richards

Volkswagen VW "Winter Is Coming" Print Ads



4MOTION All Wheel System by Volkswagen.

Credits:
Agency: TRY/Apt Oslo Norway
Copywriter: Petter Bryde & Aleksander Erichsen
Art Direction: Thorbjørn Ruud & Thea Emanuelsen
CG: Gimpville
Visual/Layout: Thomas Bråten

Close-up detailed image courtesy Thorbjørn Ruud

Bier Markt celebrates 32 days of Oktoberfest with a Biervent Calendar



Lay out your lederhosen. Toronto-based creative shop Open has launched a new campaign on behalf of Bier Markt, showing that when it comes to Oktoberfest, nobody does it better.

To highlight Bier Markt’s commitment to this beeriest of festivals, Open created a social media Biervent calendar – the Oktoberfest answer to the advent calendar. Housed on Bier Markt’s Facebook page, the Biervent calendar will countdown the 32 days of the festival with a billboard that features a new headline each day, such as “Rock Out With Your Sauerkraut” and “Bier and Lederhosen. So In Right Now.” The campaign also features OOH and TSA ads that reflect the Biervent calendar headlines.

All the creative elements pay homage to the authentic Oktoberfest experience that Bier Markt will be offering up to guests this year, which includes a bunch of cool events – such as a Snout Sunday Roast and the Bier and Lederhosen So In Right Now Event – and a mouthwatering menu of German-inspired fare. But, of course, it’s the beautiful bier that truly will be taking centre stage and Bier Markt has a sensational selection of German suds to tantalize patrons’ taste buds.






“This campaign is about showing that Bier Markt is the perfect place for you to go for an immersive and authentic Oktoberfest experience,” says Martin Beauvais, partner, Open. “It has the food, it has the fun and, most importantly, with over 150 brands it has enough suds to more than do justice to bier’s greatest event.”

“Whether they’re going to dine, or just to drink, what people are guaranteed to get at Bier Markt is an Oktoberfest celebration they won’t find anywhere else,” adds Christian Mathieu, partner, Open.

Credits:

Campaign Title: 32 days of Oktober
Client: Prime Restaurants
Brand: Bier Markt

Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriter: Layton Wu
Art Director: Tyler McKissick
Project Lead: Anne Ngo
Project Manager: David Power
Photography: Vince Noguchi

via:
glossy 
Shannon Stephaniuk 
http://www.glossyinc.com


Lionel Messi in the Samsung GALAXY Note 3 Official Commercial "The Developer"



Told from a child's perspective, "The Developer" is a musical short film by Samsung featuring Lionel Messi and the hit single "Royals" by Lorde.

A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is "The Developer" and the children view him with a deep suspicion.

Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission.





The children watch in awe. They reflect on their current situation by singing Lorde's breakout hit "Royals," a song about overcoming her own humble beginnings.

The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world's reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children.

The events in this story are a dramatic retelling of actual projects completed by the Messi Foundation. The film was directed by Adam Hashemi.

Credits:
Client/Product: Samsung GALAXY Note 3 and GALAXY Gear
Campaign: Design Your Life
Title: The Developer

Creative Ad Agency: Leo Burnett L.A. and Chicago
EVP, Creative Director: Shannon McGlothin
SVP, Creative Director: Brandon Rochon
SVP, Creative Director: Adam Kennedy
Creative Director: Guy Seese
Creative Director: Brian Murphy
SVP, Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Account Executive: Cameron Zick
SVP, Executive Producer: Jennifer Dennis
Producer: Keith Jamerson
VP, Music Director: Gabe McDonough
Sr. Music Producer: Chris Clark

Production Company: Furlined
Director: Adam Hashemi
Executive Producer: Eriks Krumins

Post-production: The Mill, LA

Editorial: Rock Paper Scissors
Editor: Mikkel EG
Executive Producer: Carol Lynn Weaver

Music Supervisor: George Drakoulias
Sound Designer: Gus Koven (Stimmung)
Mixer: Loren Silber (Lime Studios)
Music Production Support: Amber Music
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