Mini-Mascots are the Stars in New Big Ten Network Ad Campaign for BTN2GO Mobile App

Sports fans across the U.S. can now bring their favorite Big Ten team obsession with them anywhere. To help spread the word, Red Tettemer O’Connell + Partners (RTO+P) created Big Ten Mini-Mascots and put them in baby carriers for a new campaign for the Big Ten Network’s BTN2Go.

This multi-platform mobile extension gives fans the ability to watch the network streamed live from wherever they are. Available on desktops, smartphones and tablets, the app is free for any cable subscriber with BTN in their line-up. More than just a live simulcast of games, the app is customizable to set fan’s team preferences, highlights and stats.

The spot features Big Ten fans wearing mini versions of their school mascots in baby carriers while engrossed in BTN2Go content on phones and tablets while worn shopping, at a child’s princess party, on the golf course and at a wedding. And just like full-size mascots, the mini-mascots get excited when they see their rivals.

Credits:  
Advertising Agency:  Red Tettemer o'Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
VP, Creative Director: Todd Taylor
Creative Director: Joey Crawford
Producers: Joe Mosca, Jeremy Koven
Account Executive(s): Carla Mote
Production Company: Phasmatrope Studios
Director: Joey Crawford
Director of Photography: Dave Morabito
Executive producer: Jon Isen
Line Producer: Jon Isen
Puppet Creators: Furry Puppet Studio
Puppeteers: Peter Bradley, Michael Bush
Editing House: Red Alert
Editor: Vic Carreno
Producer: Joe Mosca, Jeremy Koven
Sound Design: Philly Post
Sound designer: John Baker

Julio Jones Visa NFL Commercial

Watch Visa turn a Julio Jones football fantasy into reality.

Credits:  
Advertising Agency: BBDO NY/Proximity NY, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Toygar Bazarkaya, Tom Markham
Associate Creative Directors: Kim Baskinger, Rey Martinez
Art Director: Jamie McGaw
Copywriter: Mike Folino
Group Executive Producer: Brian Mitchell
Executive Music & Radio Producer: Loren Parkins
Associate Producer: Georgie Turner
Senior Account Director: Olivia Farr
Group Account Director: Mark Pileggi
Account Director: Joe Prota
Account Manager: Jessica Sinto
Associate Creative Director: Ben Waldman
Account Supervisor: Ariel Feigenbaum
Production Assistant: Samantha McGrane
Production Company: Traktor
Executive Producer: Richard Ulfvengren
Head of Production: Rani Melendez
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Producer: Lauren Cancelosi
Visual Effects: MPC
Audio Mix: Sonic Union
Mixer: Michael Marinelli
Mixer: Paul Weiss

NBA 2K14 "Reign" Featuring Lebron James

Step into the world of next-gen NBA 2K in with the latest TV ad for 2K14, featuring King James himself and the song "Step Into a World" by krs one.

 Credits: 
Advertising Agency: Zambezi, USA
Agency EP: Alex Cohn
Agency Producer: Nathan Nowak
Creative Director: Jon Runkle
Associate Creative Strategist: Desmond Marzette
Copywriter: Evan Schiller
Production Company: Believe Media
Director: Allen Hughes
DP: Peter Deming
Executive Producer: Jannie McInnis
Producer: Tamika Miller
Production Designer: Gary Matteson
Editorial Company: General Editorial
Producer: Robert Parker
Editor: Zen Rosenthal

adidas "Basketball is Everything" ad featuring D Rose, Big Sean, 2 Chainz & Common

Take It All Away and D Rose Would Still Have It All  

Derrick Rose reminds us that if you took away the money, the fame, lifestyle or the flash he would still have everything in the latest ad for adidas via ad agency 180LA. Basketball is everything features Ben Baller, Dom Kennedy, Big Sean, Common and 2 Chainz.

Credits:
Advertising Agency: 180LA
, USA
Executive Creative Director: William Gelner
Creative Director: Amir Farhang
Copywriter: Kevin Steele
Art Director: Chelsea Cumings

Head of Production: Natasha Wellesley
Senior Producer: Dave Stephenson

Head of Account Management: Chad Bettor

Account Director: Whit Cavanah
Associate Account Director: Mike Slatkin
Planning Director: Mitch Polatin 

Production Co.: Imperial Woodpecker

Director: Stacy Wall

DP: Chris Blauvelt

Managing Partner: Doug Halbert
Executive Producer: Charlie Cocuzza
Producer: Timory King

Production Designer: Tony Gasparro 

Casting Director: Aly Horn


Editorial Company: Rock Paper Scissors

Editor: Kirk Baxter

Executive Producer: CL Weaver
Producer: Toby Louie
Assistant Editor: Nate Gross
Online/VFX/Transfer: The Mill
Colorist: Adam Scott
Creative Director: Phil Crowe
Lead Flame Artist: Tara Demarco
Flame Assistant: Patrick Munoz
Managing Director: Ben Hampshire
Executive Producer: Sue Troyan
Executive Producer: Jo Arghiris
Head of Production: Ari Davis
Deputy Head of Production: Enca Kaul
Producer: Jessica Ambrose
Production Coordinator: Jillian Lynes
Music: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Sound Design: Jafbox Sound
Recording Studio: Lime Studios

Mixer: Rohan Young

Asst Mixer: Jeff Malen

Verizon Has Some Fun With Denver Broncos Players and Animals in Outtakes Clip

Get To Know Your Broncos, Part 1...and the Ligers and Wulfs

Verizon Wireless gets to know your Denver Broncos by way of this humorous outtakes clip. In it Broncos players: Wesley Woodyard, Britton Colquitt, Rahim Moore, Brock Osweiler, Mitch Unrein, and Ronnie Hillman, discuss or at least try to answer one question, what is your favorite animal? Woodyard wants to be a Liger and Hillman would be a Wulf.

More "Endless Possibilities" from the Nike Just Do It Ad Campaign

Nike Presents "Endless Possibilities"

We're all capable of a little more -- a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we've done, we'll see the big things we're doing.

Nike latest commercial created by W&K features Xherdan Shaqiri, Jessie J, and Gerard Pique.

Nike Presents: Just Do It - Action Printing

Nike Sunar: Just Do It -- Hareket Matbaası

Nike Football Turkey creates "Action Posters" that are created by star athletes. A few of the stars include: Didier Drogba, Burak Yilmaz, Mustafa Kayacan, Enes Unal, and Gökhan Saki. Visit http://www.nike.com/hareketet for all the details and a chance to win an autographed poster.

New Ad: Chase for the NASCAR Sprint Cup "Never Change"

Sprint "Never Change"
To promote Sprint’s sponsorship of the Chase for the NASCAR Sprint Cup and the new Unlimited for Life Guarantee, Sprint’s newest television spot offers NASCAR fans a glimpse into the future of popular drivers Clint Bowyer and Matt Kenseth.

Aged with elaborate makeup, the two drivers square off on mobility scooters clad with team numbers, colors and sponsor decals. They race through the halls of a nursing home, bashing and fighting for the lead. But when they finish their lap, they find that Miss Sprint Cup Kim Coon (also aged several decades) has fallen asleep while knitting the checkered flag.

As the two drivers race off for another lap, the title appears reading, “The drive to win is for life.” Title cards and announcer copy then make it clear that while other carriers are withdrawing their unlimited offerings, Sprint is guaranteeing unlimited for life.

Created by Team Sprint (Leo Burnett and Digitas), the spot was shot on location at a real nursing home outside of Charlotte, North Carolina. Many of the nursing home’s residents are featured in the spot, including the participants of a real water aerobics class. After several hours of makeup, NASCAR Sprint Cup Series drivers Clint Bowyer and Matt Kenseth mixed in easily with the residents, shaking hands and even helping out with some crossword puzzles.

Credits:
Client: Sprint
Agency: Team Sprint, Leo Burnett + Digitas
Ad or Campaign: Chase for the NASCAR Sprint Cup "Never Change"
Executive Creative Director: Michael Boychuk
Creative Director: Brian Shembeda
Art Director: Rene Delgado
Copywriter: Jono Paull/Jeff Candido
Account Supervisor: Kristen Eglitis
Executive Producer: Nicky Furno
Producer: Craig Clark
Production Company: Smuggler
Director: Jon Watts
VFX/SPX: Flavor
Editorial: Cutters
Editor: Tim LoDolce
Director of Photography: Larkin Seiple

Jim Harbaugh Is Not Yelling in the New Visa NFL Commercial #MyFootballFantasy

Jim Harbaugh is not mad and he is not yelling...

Watch Visa turn a Jim Harbaugh football fantasy into reality in the latest BBDO created ad.

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AT&T Presents #BeTheFan: School Yell TV Spot

New commercial for AT&T, "Be The Fan, School Yell"

Share your college football cheer, chant or yell in a video using #BeTheFan and you could be the next person AT&T sends to ESPN College GameDay.

More spots from the campaign (below) include: #BeTheFan: Season Kickoff, Game Day Mojo, and Meet The Coach,

"The World is Ours" by David Correy, Coca-Cola's 2014 FIFA World Cup Campaign Anthem

The official Coca-Cola 2014 FIFA World Cup Anthem "The World Is Ours" by David Correy featuring Monobloco. Written by Rock Mafia and produced by Mario Caldato Jr & Rock Mafia. The video includes plenty of Instagrams of young, attractive people coming together to make the lyric video.

"The World Is Ours" is Coke's official theme song for the greatest sports show on Earth, the FIFA World Cup. Correy has been working on the biggest song of 2014, 'The World Is Ours' with one of the finest songwriting teams in the world, Rock Mafia. Joining them is notable Brazilian-born producer Mario Caldato Jr., The anthem also features samba rhythms from famous Rio percussion group Monobloco.

Carrie Underwood NFL Sunday Night Theme Song

Marcus & Carmen are Back in Tide's new NFL "Clean Start" Commercial, the Joe Montana Miracle Stain saga continues

Remember Marcus, the San Francisco 49ers fan whose dreams of Super Bowl championship were trashed by his Ravens-loving wife Carmen that we first met last year in Tide's Super Bowl ad?
They're both back in a new Tide commercial to kick off the NFL's 2013 season. The ad first aired during the Broncos-Ravens matchup on opening night this past Thursday. This time Marcus pulls the bait-and-switch on Carmen by washing the jerseys of every team that would be playing the Ravens this year.

Credits:
Creative Ad Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Con Williamson
Global Creative Director: Maru Kopelowicz
Creative Director: Laura Mulloy
ACD/Copywriter: Luke Behrends
ACD/Art Director: Keiji Ando
Producer: Daniel Miller
Director: Chris Hopper
Production Company: Uber Content

Carrie Underwood sings the 2013 NFL Sunday Night Football theme song, but did you see the auditions?

NFL Sunday Night Football returns tonight, but before Carrie Underwood was chosen to sing the new Sunday Night Football theme song NBC held open auditions to find their new voice. See what happens when stars like Heidi Klum, Howie Mandel, Joan Rivers, Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Jillian Michaels, Billy Bush, Ken Jeong, Mika Brzezinski, and Joe Scarborough take their best shot.

Faith Hill's 2012 Sunday Night Football theme song is still wicked awesome, watch it here.

Here's a little behind the scenes of Carrie Underwood video shoot of the Sunday Night Football on NBC theme song...


Faith Hill's 2012 Sunday Night Football theme song is still wicked awesome, watch it here.

Wes Welker and Jerod Mayo in New Old Spice Ads, Lizards, Snow Globe, Absent, Coach

Old Spice is the official deodorant and body wash of the NFL, which means that Denver Broncos wide receiver Wes Welker will be using it on himself during halftime, after a particularly inspired performance during the first half of a football game. But this is Old Spice and Wieden & Kennedy Portland, which means that the ad won't end with just a shot of a superstar football player enjoying his shower after a grueling workout.

The brand continues its "Unnecessary Freshness" campaign with a new crop of ads that are all NFL themed, featuring the same classic jingle format that the brand's Bar Soap advertising introduced earlier this year. The campaign will start off with "Snow Globe" during the NFL opener on Thursday, where new Old Spice Guy Welker will be making his on-field Broncos debut. The brand is also rolling out three other spots, "Coach," "Lizards," and perhaps the best one of the lot, the afore-mentioned "Absent," where Welker emerges fresh from his halftime shower to find that he's been in there a lot longer than planned. Jerod Mayo of the New England Patriots also appears in the spots. via: Creativity-Online







Credits:
Advertising Agency: Wieden + Kennedy Portland
Creative Director: Jason Bagley, Craig Allen
Copywriter: Nathaniel Lawlor
AD: Croix Gagnon
Producer: Lindsay Reed, Jennifer Fiske
ECD: Joe Staples, Susan Hoffman
Production Company: Biscuit Filmworks
Director: Steve Rogers

Nissan and ESPN team up in new Heisman House Flashback commercial

The Heisman tradition goes back for decades, a fact brought to light in this spot which highlight's the house's generational differences. (Via ESPN CreativeWorks)

Credits:
Creative Advertising Agency: TBWA\Chiat\Day, USA
Global Creative President: Rob Schwartz
Creative Directors: Tito Melega, Karl Dunn
Lead Copywriter: Nick Ciffone
Lead Art Director: Dave Estrada
Art Director: Rance Randle

PUMA #FishtailRides - "The Skid"

In a young city, disparate and sparse, a city ruled by cars and taxis, there is little connection with the streets. The PUMA Fishtail Rides has been born out of a feeling and a need to reconnect with the streets of our city again.

The FA (Football Association) Respect Advert "Respect The Technology"

The FA has launched a new advert to remind people about the importance of Respect in our national game. The film looks at the potential of ‘corrective’ technology – think ED209 from Robocop - to deal with the problems of raging touchline parents, the loss of referees, foul mouthed players or abusive managers.
The Respect program was launched in 2008 and although there is much still to do, after five seasons across all levels of football on field discipline has improved, assaults on referees have fallen, 5,000 more match officials have been recruited and the environment of children’s football has improved.

Dermot Collins, The FA’s Respect Manager, said: “The application of technology is an ongoing discussion in Football. This film takes a light hearted look at how it can be applied to improving behaviour in the Grassroots Game but ultimately the solution is in our own hands. We all have a part to play.”


Credits
Advertising agency: Man+Hatchet (http://www.manplushatchet.com)
Creative Director: Henry Cowling
Senior Creative: Rob Wakefield
Creative Team: Phil Lethbridge, Barry Fearn
Account Director: Simon Oldridge
Account Manager: Sophie Kay
Production Company: Man+Hatchet
Producer: Simon Sanderson
Director: Will Tribble
SFX: Chris Green
VFX: Tony Lymboura
Concept artist: Robert Cheetham

Kobe Bryant, the classical pianist plays ''Moonlight Sonata'' in new Lenovo ad

When Kobe Bryant is done playing basketball there will a music career waiting for him. Watch as Kobe plays 'Moonlight Sonata' in this ad for Lenovo.

Beethoven's Moonlight Sonata calms me down when I reach my breaking point #relaxandfocus
-Kobe Bryant

Barclays Premier League "Thank You" Advert

Barclays newest TV ad promoting its sponsorship of the Premier League comes just ahead of the start of the new season, entitled "Thank You". The spot was created by Bartle Bogle Hegarty and features real fans making their way to support their teams.

Credits:
Agency: BBH London
Client: Barclays Premiere League
Creative: Ric Hooley
Creative: Vix Jagger
Creative Director: Nick Gill
Producer: Peter Montgomery
Team Director: Julian Broadhead
Team Director: Leo Stoley
Production Company: Blink
Director: Benito Montorio
Executive Producer: James Studholme
Producer: Josh Barwick
DOP: Steve Annis
Post Production: MPC
Editor: Andy McGraw
Sound: Wave
Sound Engineer: Jack Sedgwick