Showing posts with label youtube. Show all posts
Showing posts with label youtube. Show all posts
2012 The Year In Review "Rewind YouTube Style"
19 Dec 2012
Seedwell Produces “Rewind YouTube Style 2012″ featuring the years top stars on YouTube including PSY, WOTE and Star-Studded celebrity cast.
YouTubers were invited to star in a mash-up of culturally defining moments of 2012. Can you spot all the references? See the full list of who made the grade here.
PRODUCTION CREDITS:
Produced by: Creative Digital Studio Seedwell
Directed by Peter Furia | Produced by Michael Rucker, Peter Furia, and Beau Lewis
Executive Producers: Lee Hunter, Michael Rucker, Kevin Allocca, Dom Elliott
Associate Producers: Catherine Goldschmidt and David Fine | Assistant Director: Beau Lewis
Director of Photography: Catherine Goldschmidt (http://catherinegoldschmidt.com)
Edited by Peter Furia and David Fine
Music Composer: Jeff Kite (http://jeffkitemusic.com) | Choreography by SuzE Q (http://suzeqrocks.com)
Production Designers: Michele Yu and Cindy Chao | Stylists: Esha Gupta and Alexandra Schardt
Make-up & Hair: Jenna Tucker, Caroline Ramos, Michele Ramos
Gaffer: Daniel McNutt | Key Grip: Lev Karamov | Location Mgr: Dan Eason | Studio Mgr: Whitney Rosenthal
Color Correction by Peter Brunet | Visual FX by Monstro (http://monstrodesign.com)
End Card Designed by Vanessa Johnston | End Card Characters by Fuji Dreskin
1st AC: Sebastian Sokolowski | 2nd AC: Joe Bou | Steadicam Operator: Brian Freesh
Electrician: Joey Kennedy | Best boy electric: Derek Hoffman | Best boy Grip: Josh Markvan
Grip: Efrem Karamov | 4th Electric: Greg LeFevre | Audio Playback: Phil Amidon | DIT: Peter Brunet | Production Stills: David Fine
BTS Camera: Anthony Cote and Natasha Blass | BTS Edited by Alex Mallonee | BTS Assistant Editor: Alexandra Schardt
PA’s: Alex Mallonee, Julio Newman, Sydney Veazey, Hank Hartnell, Justi Reynolds, Vanessa Augustin, Alexander Hernadez
Britney Video Awards 2012 Promo Video
1 Jan 2012
For all the Britney Spears fans still around, did you know there is a little award show that celebrates individuals who create Britney videos? Too late to submit your video to the 2012 BVA's but you can still vote here: britneyvideoawards2012. Categories range from best editing, best promo etc. to best remix, color, and even a best lip synched video category. Personally I just liked the promo video above.
From their YouTube channel......
"Britney Video Awards" is an internet voting award show, and its ALL ABOUT BRITNEY!
For all fans of Britney Spears and a lot of YouTube users that are making some really amazing videos.And this is a way they get awarded for their amazing videos!
This is the 2nd annual BVAs show.And there will be a lot more in the upcoming years.Last year was a great success and I'm very thankful for everyone who worked with me on the last ones and there was about 100+ nominations,2200+ votes,and 10000 views on all the vids which is absolutely amazing!!!
The show is based on internet voting.Theres about 30 categories,and nominations for each category.
First you submit your videos(YOU SUBMIT VIDEOS BY FILLING OUT THE FORM,Theres a desc of the full process below this text) later the submissions are viewed by a jury consistent of 5 judges that choose nominations for every one of the categories.Nominations are announced in a video uploaded on New Years Eve.
The submitting starts December 2nd and ends December 25th.Until then you can submit your videos for each category(or someone elses video).When voting ends,the winners will be announced a week later and awarded for their work(15 subscribers and regocnition .If you win it would be a great promo for you channel and your videos!
The winners will be announced in a show(just like VMAs but much smaller,and not so popular) !
Labels:
MOVIE PROMOS,
music,
youtube
YouTube Blog: Ads that entertain: YouTube’s top spots of 2011
21 Dec 2011
YouTube Blog: Ads that entertain: YouTube’s top spots of 2011
We always knew people liked to watch the ads. At least some ads, like the great ones people talk about after the Super Bowl. Then YouTube came along in 2005 and brought with it the notion that ads can be great content that earn their way onto screens of all types, spread by consumers who vote, share, like, comment, blog, plus-one, or even create response videos or spoofs.
YouTube is the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share. It’s no surprise, for example, that among the top-10 most-watched ads on YouTube in 2011 are two Super Bowl ads.
Most watched video ads of the year (eliminating music videos and trailers):
1. VW - The Force
2. T-Mobile - Royal Wedding
3. Chrysler - Imported From Detroit
4. DC Shoes - Ken Block's Gymkhana Four: The Hollywood Megamercial
5. smartwater - Jennifer Aniston goes viral
6. Team Hot Wheels - The Yellow Driver's World Record Jump
7. Old Spice - Scent Vacation
8. Apple - Introducing Siri on iPhone 4S
9. Samsung - Unleash Your Fingers
10. adidas - D Rose: adiZero Rose 2 The Bull
What is surprising is that the majority of YouTube’s top “ads” of 2011 (seems strange to call them that) never appeared on traditional TV at all.
Videos like T-Mobile’s Royal Wedding, itself a spoof of the JK Wedding Dance, were made for the web and made to amuse, entertain, and to be passed around, as are mini-movies like DC Shoe’s Gymkhana Four, stunts like Hot Wheel’s record jump, and Old Spice’s “Scent Vacation.”
Even the two Super Bowl ads making the list, Chrysler and Volkswagen, were part of elaborate campaigns made to live significant lives on the web. In the past, advertisers treated their Super Bowl spots like state secrets, but Volkswagen posted “The Force” on YouTube two weeks before the Super Bowl last year, and had 10 million views before the game began. Chrysler took the opposite approach, but created a video four times the length of a typical TV ad, perfect for extended watching on the web after the game.
For brands, creating great content—advertainment, if you will—isn’t just for big TV events like the Super Bowl anymore. Increasingly, advertisers and their agencies are focusing on the content and the strategy, and letting that content distribute itself. That doesn’t mean they aren’t doing traditional advertising. Indeed all of these campaigns were backed up by significant spending to seed and promote these videos on YouTube and elsewhere. But paid media only gets you so far. In the end, it doesn’t matter if they paid $3 million for 30-seconds in the Super Bowl or much less to get the conversation started. In the end, it’s the content that counts.
We always knew people liked to watch the ads. At least some ads, like the great ones people talk about after the Super Bowl. Then YouTube came along in 2005 and brought with it the notion that ads can be great content that earn their way onto screens of all types, spread by consumers who vote, share, like, comment, blog, plus-one, or even create response videos or spoofs.
YouTube is the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share. It’s no surprise, for example, that among the top-10 most-watched ads on YouTube in 2011 are two Super Bowl ads.
Most watched video ads of the year (eliminating music videos and trailers):
1. VW - The Force
2. T-Mobile - Royal Wedding
3. Chrysler - Imported From Detroit
4. DC Shoes - Ken Block's Gymkhana Four: The Hollywood Megamercial
5. smartwater - Jennifer Aniston goes viral
6. Team Hot Wheels - The Yellow Driver's World Record Jump
7. Old Spice - Scent Vacation
8. Apple - Introducing Siri on iPhone 4S
9. Samsung - Unleash Your Fingers
10. adidas - D Rose: adiZero Rose 2 The Bull
What is surprising is that the majority of YouTube’s top “ads” of 2011 (seems strange to call them that) never appeared on traditional TV at all.
Videos like T-Mobile’s Royal Wedding, itself a spoof of the JK Wedding Dance, were made for the web and made to amuse, entertain, and to be passed around, as are mini-movies like DC Shoe’s Gymkhana Four, stunts like Hot Wheel’s record jump, and Old Spice’s “Scent Vacation.”
Even the two Super Bowl ads making the list, Chrysler and Volkswagen, were part of elaborate campaigns made to live significant lives on the web. In the past, advertisers treated their Super Bowl spots like state secrets, but Volkswagen posted “The Force” on YouTube two weeks before the Super Bowl last year, and had 10 million views before the game began. Chrysler took the opposite approach, but created a video four times the length of a typical TV ad, perfect for extended watching on the web after the game.
For brands, creating great content—advertainment, if you will—isn’t just for big TV events like the Super Bowl anymore. Increasingly, advertisers and their agencies are focusing on the content and the strategy, and letting that content distribute itself. That doesn’t mean they aren’t doing traditional advertising. Indeed all of these campaigns were backed up by significant spending to seed and promote these videos on YouTube and elsewhere. But paid media only gets you so far. In the end, it doesn’t matter if they paid $3 million for 30-seconds in the Super Bowl or much less to get the conversation started. In the end, it’s the content that counts.
Labels:
great ad campaigns,
top 10,
youtube
Subscribe to:
Posts (Atom)
