University of Arizona "Bear Down" The Story

10 Oct 2012



Independent commercial director Nickolas Duarte directs his first US national broadcast spot, "Bear Down" for the University of Arizona.

The commercial takes a different approach to university advertising, showcasing the inner strength of the university and its community through the legend/myth of a former quarterback's dying last words "Bear Down" (http://www.arizonawildcats.com/trads/bear-down.html). The visual style and poetic tone were selected to take the heart of that message and present it in a contemporary and artistic manner.

Nickolas is currently self-represented through his company, Crown Chimp Productions, and has earned a National ADDY for his work with Adidas, along with recently directing an international broadcast campaign with the NBA airing in Asia.

Credits:
Client: The University of Arizona
Title: Bear Down
Director: Nickolas Duarte
Production Company: Crown Chimp Productions
Voice Over: Chris Andrews
1st AD/Editor: Matthew King
Project Producers: Ben Lopez, Rosie Zwaduk
Co-Writer/Creative Consultant: Drew Grubich
Director of Photography: Will Turner
1st AC/2nd Unit DP: Oscar Rivera
Sound Design/Mix & Location Audio: Mike Clark
Production Design: Adam Ray
Make Up: Sonia Campbell
Set Design: Jessica Van Ravenswaay
2nd Unit Director: Jacob Turrentine
Color/Mastering: Copper Post
Colorist: Robert Beadle
Production Assistants: Keith Wagner, Ben Oman, Schuyler Copeland, Monty Montemayor
Talent: Dancer: Piper Stoeckel; College Guys: Tad Sallee, RJ Markham, Jesse Pickering; Artist: Janet Henderson; Mirror Lab Engineer: Hector Ayala; LEO Project Researcher: Chris Koval; Business Man: Paul Tumarkin; Construction Worker: Alan Zwaduk

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