In Australia QUAY Oral Care launched their first TV ad campaign entitled "Smile". The raunchy launch commercial/web film for QUAY Toothpaste is the work of creative ad agency 18Feet&Rising.
I'm sure only us women will get that she's still smiling only because of the toothpaste and not the premature end to what was looking to be a very exciting encounter.
QUAY products are based on Green Tea which has been used in Eastern culture for thousands of years as a way of improving oral hygiene. The special properties of Green Tea help teeth become strong, white and healthy.
Credits:
Client: QUAY Oral Care
Ad Agency: 18 Feet & Rising Sydney
Production: Juliet Taylor Productions
Director: Juliet Taylor
Executive Creative Director: Dejan Rasic
Creative: Derrick Kim
Creative: Dejan Rasic
Producer: Sylvia Uebelhoer
Producer: Georgette Brown
DoP: Lachlan Milne
Post production: Kris Rees
Composer: Ashley Manning
Fashion Stylist: Cherith Crozier
Music + Sound Production: Deviant Productions
Colourist: Kris Rees
Set: Cherith Crozier
CEO: Ben Colman
Client Executives: Steven Lin & Misha Zelinsky
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