New Fruit of the Loom "Panty Stunt" Commercial

Stunt woman Mickey Facchinello makes Fruit of the Loom underwear look sexy, very sexy in this new ad from CP&B fittingly titled "Panty Stunt".

When you Start Happy with the right pair of underwear, you'll have the confidence to take on anything life throws at you. And to prove it, Fruit of the Loom gives you a behind-the-scenes (and wardrobe) glimpse of a stunt woman demonstrating how a pair of no-creeping, smooth-fitting microfiber panties stay in place, so she can help this movie win the weekend.

Below, the not as sexy "Speedy Boxers" spot featuring a Nascarish styled pit crew in their boxer shorts...

When you Start Happy with the right pair of underwear, you're immediately transported into a can-do mood. Not convinced? Fruit of the Loom gives you a secret glimpse underneath the fire suits of a racing pit crew, demonstrating how a pair of super-roomy boxers keep them cool and comfortable so they can worry about other things -- like turning their pit strategy into racing history.

Matchtonim Underwear's Strange New Ad "Keeps Them Cool"

Credits:
Advertising Agency: ACW Grey, Tel – Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Idan Regev
Copywriter: Kobi Cohen, Uri Shoham
Art director: Karin Gross
Client manager: Anat Leventon
Supervisor: Michal Itzhaki
Account manager: Sapir Sadras
Planning manager: Nir Duer
Planner: Sagi Iskovich
Producer manager: Meital Tzoref
Producer: Racheli Zatlawi
Production Company: Mulla Productions
Post Production Company: Snowball Productions
Director: Ohav Flantz

"Sensations" the film by Mercedes-Benz

Love, Sex, Football, Dance, Fire, and a Scream all go into the making of a Benz

Panting, vibrant and dreamlike, the new web film "Sensations" by Mercedes-Benz displays all the strength of design and the magic of Mercedes. To enjoy more of the football team, the skateboarder, the dancers, and the lovers, whose movements go into carving a massive monolith that eventually takes the form of a Mercedes-Benz, the full length version is below.

Credits:
Agency: BBDO Paris
Director: Wilfrid Brimo
Music: Boys Noize (remixed by The Chemical Brothers)
Production: Wanda

GumGum, Where Images and Ads Hook Up

The sexy GumGum video "Where Images and Ads Hook Up" debuted at iMedia Entertainment Summit, Sept. 17, 2013

GumGum is the premium in-image advertising platform for publishers and brands. Reaching 214 million unique visitors worldwide as they actively view images across hundreds of premium websites, GumGum serves relevant ads that yield far higher engagement and brand lift than traditional display units.

This video was made possible by the time and dedication of our friends Nick Garrison and Andrew Smart, and the generous contribution of time and talent by these extraordinary professionals:

Cast
"AD" guy: Henric Olsson
"IMAGE" girl: Roos van Mortfort

Production
Executive Producers: Ophir Tanz, Tony Winders
Producer: Nick Garrison
Director/Creative Director: Andrew Smart
Director of Photography: Alex di Suvero
Makeup/Hair: Lizzie Arneson
Stylist: Jelena Kristic

Post-Production
Editor: Richard Cooperman
Music: Nicholas Britell
Sound Design/Mix: Dave Rivera
Post-Production Supervisor: Gavin Carroll at JumpLA

bebe, “The Best Part of the Day is the Night” Ad Campaign is Sizzling #be9to5

Fashion brand Bebe’s “The Best Part of the Day is the Night” ads rolling out now nationwide in print and online, add to a high-energy, multiple touchpoint marketing campaign introducing consumers to a new Bebe.

Created by New York City – based advertising agency JWalk (www.jwalkny.com), this newest national creative campaign will be seen in fashion books including Glamour, Elle and Cosmopolitan; online, with high-impact digital homepage roadblocks on sites including Instyle.com. Other components include mobile ads, video ads in taxis – even branded t-shirts, printed with campaign slogans (“good girls go to heaven, bad girls go everywhere”).

The branded rollout follows a month-long, unbranded mystery hash tag teaser campaign, #be9to5, that introduced girls to the idea of the real 9 to 5 – 9 p.m. to 5 a.m. – and got people talking about who or what was behind it. Unbranded ads on billboards, bus stops and beer coasters with provocative lines like, “he was a good idea at the time” generated excitement; copy directed viewers to an unbranded microsite, http://www.be9to5.com/. As buzz built around the hashtag, among fashion bloggers and followers, and speculation grew about who or what was behind it, Bebe earned some much needed 9 million impressions, 120 percent above projections, a renewed cultural cachet and a ton of social engagement.

Early stages of the branded phase are showing similar momentum. The campaign has generated over 6 million impressions on Twitter and Instagram. Moreover social engagement is translating into sales increases. One example: over 1,000 t-shirts, carrying the messages "Good Girls Go to Heaven" in white and "The Best Part of the Day Is the Night" in black, sold out in one week -- a 250% increase over typical t-shirt sales of 200 in a week.

Sexy New Blush Lingerie Ads Poke Fun At The Internet and National Security

Credits:
Creative Ad Agency: glow communication
Photographer: Nils Rodekamp
CD: Johannes Krempl
AD: Franziska Knoepfel
Copy: Anthony Cliff, Danny Suessengut
Graphic: Paul Lentzsch

Sexiest Coconut Water Ad Campaign Ever - The #AMAZONpower Tribal Looks of Adriana Lima, Emanuela de Paula, Cintia Dicker

AMAzon Beverages enlisted the services of Victoria’s Secret photographer Russell James to shoot three of Brazil’s most outstanding models for a new campaign promoting their line of drinks, beauties Adriana Lima, Emanuela de Paula and Cintia Dicker pose in stunning tribal chic looks, with wild hair, colorful makeup and bronzed bodies. Images of the models from #AMAzonpower Coconut Water photoshoot below, and the accompanying beverage. Images courtesy Amazon beverages, check out the impressive Amazonpower website.

Take a look at the behind the scenes action with Adriana Lima.

Adriana Lima proving just how gorgeous the Amazon can be! Lima is one of the new faces for AMAZON Beverages, and, rocking dreads and smudged makeup for the jungle themed campaign, the super model is taking her gorgeous Amazon glow to new heights. The 32-year-old explains her excitement for joining forces with the brand saying, "As a native of Brazil, I was taught at an early age about the mind-body benefits provided by these nutritionally rich rainforest superfruits.

Music Credits:
Artist: @poetnamelife + @ariianamel
Title: "Ole" Preview
Copyright owner: Listen Deep Entertainment, LLC
Publisher: Listen Deep Music (BMI)

Penelope Cruz's Directs New L'Agent by Agent Provocateur Web Film Ad That Features Sister Monica

Penelope Cruz unveils her first collection for Agent Provocateur: "L'Agent" by directing and producing this new ad A/W 2013 Collection. Model Irina Shayk and Javier Bardem star in the film which is basically a luxurious home full of lingerie clad women and Javier, of course it's all just a dream.

Behind the scenes...

Delve behind the scenes of L'Agent's Autumn Winter 2013 Campaign - Penelope Cruz's directorial debut starring Mónica Cruz, Miguel Angel and Irina Shayk.

The Autumn Winter 2013 campaign is a highly--charged, voyeuristic experience from the viewpoint of our leading man Miguel Angel. When he dons his L'Agent sunglasses he's instantly gratified with a view of the party as everyone would wish to behold it - sans clothes. As he cruises from one room to the next, suddenly every woman at the party is seen just as God intended: wearing only L'Agent lingerie.

Suddenly the music drops and something catches our handsome protagonist's eye. Slowly, sensually descending the stairs in vertiginous heels is the hottest girl at the party - Irina Shayk.

Music is Sexy Toy,(FM) Original By Optimist.

Sun City - AllSaints Hot Bikini Model Floats Away On A Barge

High end fashion retailer AllSaints release a sexy new short film/commercial - "Sun City, It's Getting In Here" shot on location in London with the very beautiful model, dressed in AllSaints Silia Bikini and The Walker Leather Jacket.

A provocative tale of displacement and individuality, the short film was entirely devised, shot and edited in just two long hot days in the capital last week. By confronting the clichés and conventions of swimwear advertising, Sun City demonstrates AllSaints' spirit for creative disruption.



The short was directed by Paris-based Director/Photographer Jonathan de Villiers and inspired by one of his editorial shoots.

The production company: Wanda London, used their connections to obtain rare authorization to film on a working barge not usually licensed to carry passengers. (The only time the Port of London Authority have previously made an exception was during the Queen's Golden Jubilee celebrations). So this was a unique day for AllSaints and their bikini clad model, the sight of whom prompted even the river police to get their camera phones out!

By confronting the clichés and conventions of swimwear advertising, Jonathan de Villiers, demonstrates AllSaints' spirit of creative disruption.

The final film was enthusiastically received by the client and we look forward to further collaboration between Jonathan, Wanda and All Saints in the future.

Credits:
Client: All Saints
Creative Director: Wil Beedle
Director: Jonathan De Villiers
Executive Producer: Abi Hodson
Director of Photography: Alex Barber
Assistant Director: Will Jasper
Editor: Ed line

Meet Bertolli's Sexy Italian Chef Alfredo Caldo-Freddo In This Sizzling New Ad

Olive oil advertising just got a whole lot sexier with Bertolli's new social media ad push introducing Alfredo Caldo-Freddo, the barely dressed naughty Italian chef.

The 3-minute commercial uses Mr. Caldo-Freddo, the multi-talented chef to teach us the right way to use olive oil and the not so sexy man to show us the wrong ways.



Despite some negative feedback, the ad and Bertolli's new spokesman is being very well received by many women much like the recent (and still this girls favorite sexy chef) Kraft's Zesty Italian Dressing Guy.

Credits:
Creative Ad Agency: MJW Advertising, Australia
Creative Director: Marrianne Little
Strategy Director: Scott Davis
Account Director: Lucy Cunningham
Production: Jungleboys
Director: Alethea Jones

Ridiculous Saturday - Show Me Your TaTa's Ad For Russian Linguistic Center

In Russia the Talisman Linguistic Center had this ad created: "Show Me Your Boobs" where several men ask a young non-English speaking "gifted" woman the same question via video. 

It seems as though she took the phrase to mean something else as is evident when she asked another man to show her his boobs...Funny? maybe, ridiculous? Absolutely!

Credits:
Client: TALISMAN - Linguistic Center
Creative/Production: RA Space
Director: George Molodtcov
Sound engineer: Ilya Singers
Cameraman: Igor Petrov

Blush Lingerie Calls On Edward Snowden In New Ads

Credits:
Advertising Agency: Glow, Berlin, Germany
Photographer: NilsRodekamp.com

Ad Spotting - American Apparel Pantytime

This tasteless ad for American Apparel "PantyTime" was found of the retailers Tumblr page and sent in to us...Thanks Rachel.

Credits:
None that are note worthy

Behind The Scenes with Jenny McCarthy For New Carl's Jr. Ad

Come behind the scenes with Jenny McCarthy in the making of Carl's Jr.'s new Cranberry Apple Walnut Grilled Chicken Salad commercial, the ad will preview later this month.

Credits:
Creative Ad Agency: 72andSunny
Creative Director: Mick Dimaria

Kraft Zesty Italian - Sexy Picnic & Silverware Optional

Credits:
Creative Advertising Agency: Being

HAWAIIAN TROPIC | More protection against...

On the beach, the sun isn't your only enemy, and thankfully Hawaiian Tropic is there to protect you. Make sure to watch the ad to the end.

Credits:
Creative Ad Agency: JWT, Paris, France
Executive Creative Director: Ghislain de Villoutreys
Art Director: Cindy Manautou
Copywriter: Lydie Eliasberg
TV Producer: Charlotte Saint-Paul
Production Company: Standard
Post-Production Company: One More

Josh Button in Diet Dr Pepper Ad

Diet Dr Pepper sizzles for Summer in it's racy new ad featuring Josh Button.

Credits:
Agency: Deutsch LA
Production: -
Country: United States of America
Director: Craig Brett
Director: Erick Mangali
Chief Creative Officer: Mark Hunter
Creative Director: Xavier Teo
Group Creative Director: Brett Craig
Art Director: Anthony Dimino
Producer: J. Patrick McElroy
Associate CD / Art Director: Erick Mangali
Associate CD / Copywriter: Chris DiNinno
Associate CD / Copywriter: Lehr E. Ryan
Executive Producer: Ashley Hydrick
Executive Producer: Lisa K. Johnson
Executive Producer: David Glean
Group Account Director: David Dreyer
Account Director: Helen Murray
DoP: greig fraser
Visual Effects: Arsenal FX
Post production: Arsenal FX
Editing Company: Spot Welders
Editor: Patrick Murphree
Chief Executive Officer: Mike Sheldon
Designer: Andrew Schreiber
Post Production Producer: Pravina Sippy
Director of Creative: Shaun Nichols
Brand Manager â Diet Dr Pepper: Angela Snellings
Director of Marketing: Leslie Vesper
SVP, Director of Brand Marketing and Sponsorships: Jaxie Alt
SVP, Marketing: Andrew Springate
EVP, Marketing: Jim Trebilcock
Advertising Manager: Sharon Leath
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Ken Rongey: Senior Business Affairs Manager
Senior Producer: Carolina Wallace
Post Facility - COLOR ONLY:
Company 3, Santa Monica, CA
Colorist: Dave Hussey
VFX Supervisor/Design: Lauren Mayer-Beug
Flame: Mark Leiss and Terry Silberman
Music/Composer:
Elias Arts, Santa Monica, CA
Creative Director-Dave Gold
Executive Producer-Ann Haugen
Composer-David Wittman
Producer-Kiki Martinez
Audio Post Company: Play Studios, Los Angeles, CA
Mixer: John Bolen
Executive Producer: Lauren Cascio
Post: Mnemonic and End Tag
CD/Product Director: Trevor Shephard
DP: Tom Lazarevich
Live Action Producer: Christy Lindgren
Post Producer: Sabrina Elizondo
Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne
3D Artist: Forbes Hill, Cody Smith CD
Additional Deutsch Credits:
Andrew DuBois, Account Supervisor
Kate DeMallie, Assistant Account Executive
Jeffrey Blish, Chief Strategic Officer
Aileen Russell, Group Planning Director
Abilino Guillermo: Director of Integrated Business Affairs

The Lover - Web Film PSA Wants To Change Our View Of Sex

Against all odds, and the law, Asta Philpot has spent the last five years helping disabled people discover sex. Asta and the non-profit organization Come4 express how they hope to change our views on sex with this public awareness ad campaign.

Credits:
Song Title and Music: Jd023 by Ryuichi Sakamoto
Advertising Agency: Being-TBWA, Paris, France
Creative Director: Alasdhair MacGregor, Thierry Buriez
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Director: Jeppe Ronde
Production company: Bacon, Henry de Czar
Executive Producer: Jean Ozannat
DoP: Sebastien Blenkov
Agency Producer: Maxime Boiron

Baci Lingerie - Hunting Season Is Open

Hunting season is open is the latest print ad campaign for the lingerie brand Baci featuring the model Elle Liberachi.

Credits:
Creative Ad Agency: Mademoiselle Scarlett, Paris, France
Creative Director: Olivier Bouas-Laurent
Copywriter: Christophe Mallus
Art Director: Christophe Mallus
Photography: Guido Friedrich
Account Manager: Séverine de Nazelle

New Study Finds That Bad Ads Are Getting In The Way Of Sex

A new survey on bad ads says 87% of Americans are fed up with bad ads, so much so that 19% say bad ads are even getting in the way of them having sex.

This is according to a new Harris Survey being revealed on Thursday, April 11, from InsightsOne. The survey, which was developed to see how Americans react to the best, and the most annoying, ads all around us each day, infographic below: