Catwalks and A Carton of Eggs | Behind The Scenes Look At Targets Everyday Collection
7 Jan 2013
Carolyn Sakstrup, Marketing Director, Target, takes us behind-the-scenes at the broadcast shoot of The Everyday Collection.
Like the brand’s signature color, Target’s advertising is bold and brave—whether it’s a presence in New York’s Times Square, a pop-up shop, vertical fashion show or star-studded shoppable film. 2013 will be no different.
The latest chapter in a long history of design and creative advertising, Target introduces “The Everyday Collection” campaign, which highlights groceries in an entirely new way. Beginning Jan. 6, the multi-faceted campaign unexpectedly and humorously fuses high style with food and other essential items like paper towels, laundry detergent and diapers.
See all the spots here.
Labels:
Behind The Scenes,
fashion industry,
Target Ads
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