Ikea's newest ad campaign is a visual delight in the art of getting comfortable and going to bed. Ikea seems to understand that we don't always end up in an actual bed to sleep, but they'll keep us nice and cozy where ever we end up...sleep tight my friends.
Music is a remake of the classic song "Dream A Little Dream Of Me."
"With soft fabrics from IKEA, all rooms become a bedroom. You can curl up with my head on the pillow and pull the blanket around you, right where you need: the couch, in the tub, in the kitchen or in the hammock. Just ask one parent of young children or a couch surfer. They know that it is not always in bed as the best sleep are available."
Ad Agency: Akestam Holst
Agency Producer: Leila Widgren
CW: Maja Folgero
AD: Petra Albrektsson
CD: Andrea Ullenius
Production Company: Social Club
EP: Magnus Theorin
Director: Jesper Ericstam
Prod. Manager: Agneta Oppenheim
Post: Stopp
Music: Supercircus
Sound: Stopp
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