Jane Fonda Narrates "The Future of Flesh" for Prada

Imagine a future in which our bodies, like our clothing, evolve and change to fit the style of the season. Logan & Sons transports us to this surreal universe in The Future of Flesh, an evocative fashion film written and directed by Luke Gilford, voiced by Jane Fonda, scored by former Scissor Sisters front man Jake Shears, and styled entirely by Prada in their Fall/Winter 2013 collection.

Operating in the emotive, visually-striking style that has led to special collaborations with Dom Perignon and David Lynch, Maison Martin Margiela, Anjelica Huston, Patrik Ervell, The Miss America Organization, and The New York Times Magazine, Gilford delivers a mysterious and cinematic world narrated by Jane Fonda and further realized with dreamlike editing and a haunting, richly-textured score.

“A central characteristic of fashion is that it evolves through time. As a culture, we’ve recently begun to think of the body in this way as well,” Gilford explains. “Compare magazine covers over the decades, you’ll see how much hair and physique change with the clothes. Now as body modification accelerates, facial features and bone structure are changing as well. The body is beginning to merge with fashion in very interesting ways. Google Glass, for example, is both a fashion statement and a portal into virtual worlds. I find this sexy as well as strange – a science fiction fantasy becoming a reality. The title itself – The Future of Flesh – is a nod toward this evolution.”

The Future of Flesh continues Gilford’s tradition of using “real people” in lieu of professional models for his projects, a practice that has long set his film and photography apart from his contemporaries. To populate this alternate world, Gilford called upon the talents of a pool of friends and his very own grandmother, who has also appeared in his work for Dom Perignon, V Magazine, GQ Style, and a number of personal projects.

An editorial feature comprising photographs shot by Gilford during production on The Future of Flesh appears in the current issue of Document Journal magazine, on news stands now.

Creative Credits:
Client: Prada, Document Journal
Title: The Future of Flesh (:60)
Production Company: Logan & Sons
Director: Luke Gilford
Score: Jake Shears
VO: Jane Fonda
Wardrobe: Prada
Cast: Rosalie Gilford, Rya Kleinpeter, Peggy Noland, Renata Raksha
Jewelry: Lynn Ban
via: Trust

Levi's Presents "Boom Town" Detroit in the 60's wed film

Levi's webfilm looks back at the Detroit of yesterday
Detroit in the 1960s was a hotbed of both musical and cultural clash. Legendary music scenes like Motown and the early Garage Rock movement were literally happening across the street from each other. Set against the social unrest of the time, the music community in Detroit in the mid-1960s was like no other in history.

Boom Town celebrates this diversity by telling the story of the stylistic energies that were born from the Motor City during that very special time. In Boom Town, we embark on a heavily music driven story digging deep into the Detroit scene of the era. In the process of creating this film, we have painstakingly researched thousands of hours of archival footage ranging from rare dance club, performance and concert footage, lifestyle films, rare photo stills as well as wonderful industrial films from the times. We've then woven together exclusive voice-over interviews with original musicians, fans and scene-makers from the 1960s Detroit scene. The voices of personalities like Russ Gibb, the owner of the mythical garage club Grande Ballroom, Motown session guitarist (and producer of Rodgriguez' Sugar Man) album, Dennis Coffey, and legendary concert poster artist, Gary Grimshaw, come together with many other members of the Detroit scene to tell this fascinating story. Told through a series of vignettes, Boom Town is a grooving and stomping film that captures the style and attitude of a small group of musicians that continue to influence the worlds of fashion and music to this day.

Credits:  
Director: Aaron Rose
Editor: Thomas McMahan
Producer: Lucy Rose
Archival Research: Alexis Owens
Music Supervisor: Cali Thornhill-Dewitt
via:

Jean Paul Gaultier Parfums "On the Docks"

Jean Paul Gaultier and Johnny Green collaborate to create the new web film "On The Docks" for Oglivy & Mather work for Jean Paul's fragrances. The film is set to Belliniâs 'Casta Diva', and tells the story of a young sailor (Jarrod Scott) and his quest for love, specifically Rianne Ten Haken the object of his desire.

Credits:  
Creative Ad Agency: Ogilvy & Mather, Paris
Production: Gang Films, Paris
Director: Johnny Green
Executive Creative Director: Chris Garbutt
Creative Director: Thierry Chiumino
Creative Director/AD/copywriter: THE BNF
Client Team Director: Isabelle Fulconis
DoP: Dan Landin
Visual Effects: Digital District Paris
Agency Producer: Aurelte Appert
Editor: Thierry Hoss
Production Company/Art Director: Pirra

"Changing Faces" by Clare Maguire for Burberry Acoustic

Clare Maguire performs a an acoustic version of her song "Changing Faces" for Burberry.

New Fruit of the Loom "Panty Stunt" Commercial

Stunt woman Mickey Facchinello makes Fruit of the Loom underwear look sexy, very sexy in this new ad from CP&B fittingly titled "Panty Stunt".

When you Start Happy with the right pair of underwear, you'll have the confidence to take on anything life throws at you. And to prove it, Fruit of the Loom gives you a behind-the-scenes (and wardrobe) glimpse of a stunt woman demonstrating how a pair of no-creeping, smooth-fitting microfiber panties stay in place, so she can help this movie win the weekend.

Below, the not as sexy "Speedy Boxers" spot featuring a Nascarish styled pit crew in their boxer shorts...

When you Start Happy with the right pair of underwear, you're immediately transported into a can-do mood. Not convinced? Fruit of the Loom gives you a secret glimpse underneath the fire suits of a racing pit crew, demonstrating how a pair of super-roomy boxers keep them cool and comfortable so they can worry about other things -- like turning their pit strategy into racing history.

Matchtonim Underwear's Strange New Ad "Keeps Them Cool"

Credits:
Advertising Agency: ACW Grey, Tel – Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Idan Regev
Copywriter: Kobi Cohen, Uri Shoham
Art director: Karin Gross
Client manager: Anat Leventon
Supervisor: Michal Itzhaki
Account manager: Sapir Sadras
Planning manager: Nir Duer
Planner: Sagi Iskovich
Producer manager: Meital Tzoref
Producer: Racheli Zatlawi
Production Company: Mulla Productions
Post Production Company: Snowball Productions
Director: Ohav Flantz

Versace Vanitas Watches, Video Teaser

Teaser spot for the Versace Watch Collection, Hand Porn?

Versace presents the new Watch Collection of fashion iconic timepieces, reinterpreting the brand's iconic motifs in a fresh contemporary way: from the Medusa to the Greek key and from the studs to the Baroque print.

Credits:
Rankin - Director
Styling - Anna Hughes-Chamberlain
Hair - Global Creative Director Nick Irwin for Catwalk by TIGI
Makeup - Andrew Gallimore at CLM

Nice Hat "Hero" from 47 Brand

Forty Seven Brand launches the New '47 NFL Franchise hat with "Hero"

47 Brand launches a new ad campaign with the "Nice Hat" ad created by Boston ad agency The Fantastical. Below, a series of pick-up lines you can try using yourself compliments of the 47 Brand.

Music Credit: Track: "Please, Please" by, The Franks



Credits:
Client: ‘47 Brand
Creative Ad Agency: the Fantastical, Boston, MA
Managing Partner/Chief Creative Officer: Michael Ancevic
Managing Partner/Chief Creative Officer: Steve Mietelski
Executive Producer: Susan Poor
Senior Account Executive: Emily Hurwitz
Production Company: Backyard Productions, Venice, CA
Director: Kim Nguyen
Director of Photography: Giorgio Scali
President/Partner: Blair Stribley
Managing Director/Partner: Chris Zander
VP/Executive Producer: Kris Mathur
Head of Production: Emily Malito
Producer/UPM: Kevin Sharpton
Editor: Pedram Torbati @ Untold Stories
Producer: Kristen Anderson @ Brickyard
Engineer: Mike Secher @ Soundtrack
Graphics: The Brickyard, Boston, MA

Sneak Peek at Target's Fall Fashion Show That Turns into Latest Commercial

Target's Fall Fashion Show Turns into Latest Commercial
As models strutted down the circular catwalk (a red-and-white Bullseye, to be exact) at Target's fall fashion show, cameras captured the action for the fall style campaign. You might have seen a few sneak peeks on TV already, but get ready for the full commercial later this week, which will premiere during the Emmy Awards on Sept. 22.

Directed by Grammy Award winner Jonas Åkerlund, and styled by former ELLE fashion director and stylist to the stars Isabel Dupre. the show was filled with elaborate dance numbers by famed Spanish choreographer Blanca Li.

Who is Cool Jesse? The Latest Video From Ignited

Meet creative ad agency Ignited’s “coolest” employee – denim get-up and all: Cool Jesse.

No one is really sure what he does in terms of actual work at the LA-based ad agency, but everyone is talking about him. His first day on the job, he showed up an hour late, he may have broken the copy machine (thanks to attempting to make copies of his denim pants), he plays golf on the office put-put course with a denim golf ball, and he ends every sentence with the word “denim.”

Some say he is brilliant. Others are in awe. He’s just that cool.

Video Credits:
Agency: Ignited
ECD: Jordan Atlas
Writer: Kevin Eis
Director: Mitchell Rouse
Executive Producer: Diego Espana

Burberry Kisses, An Art, Copy & Code Project powered by Google

One hundred and fifty-seven years after its founding, Burberry continues to reinvent its approach to luxury marketing. In this project, we’re working with Burberry to re-imagine how brands can deliver beautiful, emotional experiences across different devices and screens, while reaching a key audience - millennial consumers.

Burberry Kisses lets you send personal messages to loved ones that are sealed with your actual kiss, and can be dressed up in a real Burberry lipstick color. Through the magic of modern browsers and display ad technologies, we’re able to deliver a beautiful experience to millions of people across the web. Burberry Kisses doesn’t look or feel like a traditional ad, but instead, it’s a personal interaction that forges a deeper connection between users and the brand.

The Brief:
Create an emotional connection between the Burberry brand and millennial consumers, who easily tune out traditional fashion and beauty marketing.

Insight:
A kiss is one of the most iconic and personal symbols of human emotion — a means of not only bringing people closer together, but also of forging a deeper connection with the Burberry brand.

The Concept:
A rich experience that lets you send personal messages to loved ones, sealed with a virtual imprint of your real kiss; all while contributing to a broader story of the world’s love.

The song is "Evergreen Love" by Misty Miller.

Credits:
GROW - Creative Ad Agency
DREW UNGVARSKY - Creative Director
BRIAN WALKER - Tech Director
MATT CLACK - Lead Creative
TODD LOWER - Lead Producer
RICKY WILLIAMS - Lead Developer
MATT CAMPBELL - Lead Developer
MIKAEL EMTINGER - Lead Developer
JOE BRANTON - Lead 3D Artist
BRUNO PORRIO - Art Director
ERIC GREEN - Production Director
SONYA PARKER - Producer
JASON LEVESQUE - Animator
JOSH NEWTON - Designer
MARK LUNDIN - Developer
JR SMITH - Developer
GABE MOLOCHKO - Developer
DARIUS PILAPIL - Developer
DANIEL BURKE - Developer
WILL JARDINE - Developer
JEFF PENANO - Developer
BILLY KURILKO - Developer
BENJAMIN BLUNDELL - Developer
NOAH LI - 3D Artist
JUAN RUBIO - 3D Artist
ERIC LOHMAN - Creative
JASON FUGH - Content Artist
MARLEIGH CULVER - Content Artist

Google Credits:
AMAN GOVIL - Head of Advertising Arts
MIKE GLASER - Product Marketing Manager
FLAVIA SIMON - Product Marketing Manager
SANDRA NAM - Executive Producer
SHANA OPPERMAN - Producer
[via: Google Art, Copy, & Code]

Macy's Takes Fashion To The Football Field in Alfani Spectrum: The Wave Ad

Who says you can only have one favorite color?

The Burberry Womenswear Spring/Summer 2014 Teaser Ad- shot with iPhone 5s

A glimpse of the upcoming Burberry Prorsum Womenswear S/S14 show - Monday 16 September at 2.30pm London time.

Shot with Apple's new iPhone 5s

Music: 'Changing Faces' by Clare Maguire

DDB New York's Naked Mannequin for Cotton Inc.

In response to an overwhelming number of people voicing dissatisfaction with the quality of mystery fabric clothing, Cotton Incorporated and DDB New York created "Cotton or Nothing," a campaign that launched with an unbranded protest in the Meatpacking District during NYC Fashion Week.

Credits:
Creative Ad Agency: DDB, New York
Production: Nexus Interactive Arts
Country: United States of America
Director: Evan Bohem
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Joseph Cianciotto
Creative Director: Cassandra Anderson
Art Director: Lea Ladera
Copywriter: Melissa McCarthy
Producer: Anna Richmond
Senior Copywriter: Kimb Luisi
Senior Copywriter: Dan Young
Executive Producer: Teri Altman
Executive Producer: Luke Ritchie
Head of Broadcast: Ed Zazzera
Account Director: Debbie Broda
Management Supervisor: Lauren Roberts
Account Supervisor: Lauren Solomon
Brand Planning Director: Jennifer Fox

Tom Brady Takes a Walk Back Through Time For UGG's in new "Gamechangers" Ad

Whitehouse Post Editor Rick Lawley teamed up with Bob Industries Director Spencer Susser via M&C Saatchi LA to send NFL superstar Tom Brady on a wild walk through time for UGG Australia. The spot follows a meditative adult Brady donning his UGG Alins as he marches through a magical super-bus, from his high school athletic teams to the University of Michigan locker room to his living room on draft night to his team bus for the NFL’s New England Patriots.

“UGG asked us to stitch together a seamless arc of this iconic figure’s career using the physical constraints of a bus,” explains Whitehouse Producer Joanna Manning. “With Spencer’s excellent footage, Rick and his team create a convincing journey from adolescence to adulthood while seamlessly weaving the UGG product into the narrative. It is this sort of imaginative storytelling that Whitehouse Post excels at.”

Credits:
Brand: UGG Australia
Spot Title: “For Gamechangers”
Airdate: Sept 3, 2013

Agency: M&C Saatchi LA
Creative Director: James Bray
Associate Creative Director: Ron Tapia
Agency Producer: Jennifer Weinberg
Group Account Director: Rachel Nairn

Production Company: Bob Industries
Director: Spencer Susser

Editorial Co: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: James Dierx
Producer: Joanna Manning
via: Trust Collective

Nike Tech Fleece: Inside the Innovation

The latest work from Nike Sportswear and long-time collaborator Royale, a digital design company with offices in Los Angeles and Seattle:

Royale’s incredibly detailed CG animation takes us on a fantastic voyage of the design and execution process of a hoodie, from threads being woven on a high-tech, circular-knit loom to its perfect fit on a person’s body. Nike Tech Fleece is a unique thermal fabrication that merges a smooth jersey with a synthetic spacer to create “Warmth Without Weight.”

“Nike wanted a piece that shows how an equal amount of technology goes into building its street wear as does its footwear,” said Brien Holman, ECD/Partner at Royale. “The actual process of creating such a lightweight fleece is what we wanted to focus on. We built a CG loom that would realistically spool hundreds of thousands of threads into one piece of fabric. The Tech Fleece Hoodie is constructed within this loom, giving extra attention to the elements that make it unique.”

The spot is running online at sites such as YouTube and throughout Nike’s media channels, which include its retail store screens, outdoor media and Nike.com.

Royale’s effort supports the launch of the Nike Tech Pack: Tech Fleece debut Fall/Holiday 2013 Collection, which is now available at Nike Sportswear retailers and Nike.com. Tech Fleece evolves the fit, feel and function of Nike’s most iconic sportswear silhouettes—such as hoodies, crewnecks and zip-up sweaters—to the fabric.

Production Credits:
Production: Royale
Director / Partner: Brien Holman
Executive Creative Director / Partner: Jayson Whitmore
Managing Director / Partner: Jennifer Lucero
Executive Producer: Chris Volckmann
Art Director: Jonathan Kim
Designers: Jonathan Kim, Jen Olive Lee, Juliet Park, David Viau, and Patrick Clarke
Previs Artist: Blake Beynon
CG Supervisor / VFX Lead: Andy Moorer
Technical Director: Steve Caron
3D Modeling: Juan Carlos Cuadra, Erick Schiele, Adam Rosenzweig
3D Environment: Brian Broussard, Craig Christian
3D Animators: James Lane, Aldrich Torres, Matt Guzzardo, Billy Maloney
Visual Effects / Ice Artists: Ciaran Moloney, Leonard Koch, William Morrison
Compositing Lead: Geronimo Moralez
Compositors: Renzo Reyes, Dan Blank, Geronimo Moralez, John Cornejo, and Pency Kinnard
Head of Production: Danielle Hazan
Producers: Jamey Kitchens, Sean Sullivan

Levi's Let's Your Body Do The Talking In New Revel Jeans Ad

The perfect fit + liquid shaping technology = a revolution in shaping jeans. The newest addition to Levi's Curve ID fit system keeps it's shape and shows off yours.

Stink director, Gustav Johansson's latest work for Levi's jeans captures different young women in Revel jeans. Shot through W+K Shanghai, Gustav embraced the idea of 'Let your body do the talking and letting the models to get creative expressing themselves with their body languages. Some interesting Shanghai city locations added a touch more charm to this fun spot.

The music and song is a cover of Bunny Siglers's "Shake Your Booty" redone by Pusha T. The :60 version of the commercial is down below after the credits.

Credits:
Creative Ad Agency: Wieden + Kennedy, Shanghai
Production: Stink
Director: Gustav Johansson
Executive Creative Director: Achilles Li
Creative Director: Vivian Yong
Executive Creative Director: michael simons
Creative Director: Marcus Woolcott
Art Director: Kendra Wan
Copywriter: Joey Chung
Producer: Ding Ni
Executive Producer: Louise Kwan
DoP: Niklas Johansson

bebe, “The Best Part of the Day is the Night” Ad Campaign is Sizzling #be9to5

Fashion brand Bebe’s “The Best Part of the Day is the Night” ads rolling out now nationwide in print and online, add to a high-energy, multiple touchpoint marketing campaign introducing consumers to a new Bebe.

Created by New York City – based advertising agency JWalk (www.jwalkny.com), this newest national creative campaign will be seen in fashion books including Glamour, Elle and Cosmopolitan; online, with high-impact digital homepage roadblocks on sites including Instyle.com. Other components include mobile ads, video ads in taxis – even branded t-shirts, printed with campaign slogans (“good girls go to heaven, bad girls go everywhere”).

The branded rollout follows a month-long, unbranded mystery hash tag teaser campaign, #be9to5, that introduced girls to the idea of the real 9 to 5 – 9 p.m. to 5 a.m. – and got people talking about who or what was behind it. Unbranded ads on billboards, bus stops and beer coasters with provocative lines like, “he was a good idea at the time” generated excitement; copy directed viewers to an unbranded microsite, http://www.be9to5.com/. As buzz built around the hashtag, among fashion bloggers and followers, and speculation grew about who or what was behind it, Bebe earned some much needed 9 million impressions, 120 percent above projections, a renewed cultural cachet and a ton of social engagement.

Early stages of the branded phase are showing similar momentum. The campaign has generated over 6 million impressions on Twitter and Instagram. Moreover social engagement is translating into sales increases. One example: over 1,000 t-shirts, carrying the messages "Good Girls Go to Heaven" in white and "The Best Part of the Day Is the Night" in black, sold out in one week -- a 250% increase over typical t-shirt sales of 200 in a week.

One Direction Sniffs and Coddles Over The Ingredients of "Our Moment" in their new Fragrance Ad

One Direction has released a 60-second ad to promote their new fragrance "Our Moment"...enjoy kids.

The commercial, created by Cake, was posted on to the group’s Vevo channel initially and will be rolled out in cinemas and on social media channels. It shows the band members playing with the ingredients that make up the scent and gently mocks the serious advertising that traditionally accompanies fragrances.

Credits:
Music: "My Favourite Things" performed by Diana Vickers
Creative Ad Agency: Cake
Creative director: Mark Whelan
Director: Vaughan Arnell
Production company: Stink

All Hail The King - Snoop Lion is served his new adidas Originals Hard Court Defenders in Latest Foot Locker Ad

Here comes the King in Foot Locker's new ad...Snoop Lion is king of LA in the new adidas Originals Hard Court Defenders sneakers exclusive to Foot Locker.

Credits:
Creative Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Director: Ben Newman
Creative Director: Thiago De Moraes
Creatives: Michael Jones, Adam Whitaker
Producer: Anita Sasdy
Agency Producer: Alex Lewis
Digital producer: Angela Meier
VFX: The Moving Picture Company
Photographer: Michael Ragen
Production co. producer: James Sorton
Post-production company: MPC
Production: Pulse