Hype Reel via Soap Creative - The Wolverine Experience

To excite the masses about 20th Century Fox's upcoming film 'The Wolverine', Soap created an interactive augmented reality experience using Kinect for Xbox 360 and brought Wolverine's superpowers into your hands. 18 countries around the world are participating simultaneously with custom built kiosks that make the experience as real as it can get.
Credits:
Created by the digital ad agency Soap Creative