Brilliant Enterprise, GE's Newest Modern Star Trek Ad

Star Trek's Sulu, played by actor John Cho stars in the latest BBDO created spot for GE and the Brilliant Machines campaign.

GE's Brilliant Machines transform raw data into efficiencies. Our deep-sea fuel technology helps us discover and maximize resources in extreme conditions. Which might come in handy for the U.S.S. Enterprise as it attempts to live long and prosper in deep space.

Credits:  
Creative Ad Agency: BBDO, New York
Client: GE
Director: David Gordon Green
Production Company: Chelsea Pictures

Samsung Galaxy Gear "Evolution" Commercial

The latest ad from Samsung for the Galaxy Gear Smart Watch takes us on a journey through watch history The Evolution spot. A nostalgic look back some of some innovative wrist gadgets worn in some our favorite TV shows and films, including Dick Tracy from 1946, 1962 and The Jetsons, Inspector Gadget 1983 to the present with Galaxy Gear in 2013.

Eighty years in the making, and it's finally here. Learn more about what makes the Galaxy Note 3 and Galaxy Gear The Next Big Thing at www.facebook.com/samsungmobileusa

Check out Gear in the wild. "We're in the future, guys. It's right here on my wrist." Watch Galaxy Gear get introduced for the first time on the streets of New York City

Cheil UK Create "Life In Every Pixel" for Samsung Curved Ad

Life in Every Pixel - Samsung Curved 

“Samsung is known for the calibre and innovation of its TV range and the OLED TV is the latest in that long and prestigious line. OLED isn't simply another TV, it is a high end luxury purchase, and we approached it in that Way. So the ad isn’t about features and technology, but the emotional response that technology creates. It focuses on the fact that this breakthrough design and technology creates even more natural images that gets you closer, that you’re more enveloped by every image.”Logan Wilmont, executive creative director at Cheil UK

Credits: 
Advertising Agency: Cheil, UK
Executive Creative Director: Logan Wilmont
Art Director / Copywriter: Simon Friedberg
Director: Bruno Aveillan
Production: Quad Films
Post production: Digital District
Offline Editor: Emilie Orsini
Online Editor: Bruno Maillard
Record Company: Milligramme
Composer / Arranger: Raphael Ibanez
Cast: Dafne Brutomesco
Vo: Philomina Kilgour
via:

Moto X "Lazy Phone" Ad Nav with Touchless Control

Don't have a Moto X with Touchless Navigation? You and your lazy phone just might end up in a lake!

Moto X is back with another Droga 5 created ad featuring your lazy phone, [insert iPhone joke here]. 

It's never been easier to get where you're going because Moto X lets you navigate without ever touching your phone. Ask for directions, or whatever else you want - no hands necessary. Keep your eyes on the road, not on your Lazy Phone.

 Credits: 
Creative Ad Agency: Droga5, New York
Client: Moto X
Creative Chairman: David Droga
CCO: Ted Royer
ECD: Neil Heymann
GCD: Mike Long
CD: Scott Bell, Tim Gordon
Head of Integrated Production: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Production Assistant: Goldie Robbens
Prod. Co.: Furlined
Director: Speck and Gordon

New Apple iPhone 5c "Greetings" Ad (extended cut)

All the wonderful the world says "hello" featured in Apple's latest spot from TBWA/Media Arts Lab

Watch new iPhone 5c owners say hello from around the world in Apple's newest ad entitled "Greetings."

DDB Tribal's eye candy of a spot for German based Deutsche Telekom

MPC LA Goes Abstract for Deutsche Telekom
When German telecommunications giant Deutsche Telekom wanted to tell a story of the increasing interconnectivity of the modern world, they chose an unconventional approach: rather than tell this tale literally, they followed the advice of German agency DDB Tribal and Director Carl Erik Rinsch to convey it as a visual metaphor representing the body, nature and the universe. Rinsch, in turn, turned to MPC LA, confident that the studio could create the spot’s tone and style and execute roughly 35 seconds of pure CG animation in just one month.

The result is a spot of rippling beauty, with a colorful web of energy spreading across the earth, morphing into vast city skylines and then people. Working from references provided by the director, MPC 3D Supervisor Dan Marsh and Concept Artist Casey McIntyre created this spectacle using Houdini and custom procedurals to echo patterns in nature and render hundreds of millions of particles.

The studio simultaneously previsualized the storyboards to explore composition, animation timing, and camera movement. They imported Maya animations into Houdini to create procedural animations and lighting effects. Head of 3D Andy Boyd – who has worked with the director in the past – and Marsh oversaw a team of animators and lighters, while 2D Supervisor Jake Montgomery completed the look in compositing and enhanced it in Flame. MPC LA Colorist Derek Hansen performed color duties for the live action portion of the spot.

“On a one-month production schedule, creating :35 seconds of material from scratch required a focused collaboration,” Marsh said of the team effort. “It was important to set the look in our concept work so that the CG team had a real visual goal to reach given the spot’s abstract look. With everything being full CG, we had a lot of room for creative freedom. Everyone nailed their jobs, and we ended up with a highly original, engrossing spot.”

Credits:
Agency: DDB Tribal, Germany
Creative Director: Philipp Dietz, Bahador Pakravesh
Head of TV: Meike van Meegen

Film Production: Markenfilm GmbH & CO. KG
Director: Carl Erik Rinsch
Executive Producer: Katie Stiebel
Visual Effect Producer: Chris Fieldhouse / Home
Director of Photography: Ottar Gudnason

VFX: MPC
Head of 3D: Andy Boyd
3D Supervisor: Dan Marsh
2D Supervisor: Jake Montgomery
Animators: Charles Trippe, Arrev Chentekian, Jelmer Hoekstra, Kirsten Eggleston
Lighting: Andy Boyd, Dan Marsh, Corrine Deorsay
Previs: Tyler Lancaster
Concept Art Lead: Casey McIntryre
Concept Artists: Ram Bhat, Tony Meister,
2D Compositing: Ben Persons, Chris Howard, Ryan Knowles
Telecine: Derek Hansen
Executive Producer: Asher Edwards
Deputy Head of Production: Mike Wigart
VFX Producer: Juliet Tierney

Perfomance Capture & Body VFX: Ghost Town Media

Editorial Co: Cut & Run
Editor: Frank Effron
Producer:
Assistant Editor: Russell August Anderson
via: Trust Collective

Samsung Galaxy S4: The Smart Phone Line

Samsung Galaxy S4: The Smart Phone Line

Unlike some of the recent line ups for the new iPhone, Samsung does one better with "The Samsung Galaxy S4 Smart Line." In New Zealand, Samsung saved its customers the pain of lines by creating a digital queue for the launch of the Galaxy S4. In an update of the virtual queue idea, with customers also acting as marketers, people could move up the line by their use of social media: the more likes, re-tweets and comments they got on S4-related content, the closer they moved to the front.

Credits:
Creative Advertising Agency: Colenso BBDO, New Zealand

Documentary: The Dark Side of Apple's iPhone 5S

i waited in line for 10 hours for the first iPhone, also waited in line, outside the mall, in 1999 for the Sega Dreamcast. it's like tailgating. being excited about something and letting that excitement grow along side similarly minded people. when i went out for the 5S launch i found a lot of that excitement and enthusiasm but i also found a lot of tired anxious people who were waiting in line for reasons other than their own desire for a product. that was a little bothersome. the scene at the apple store just before the phones release was also a sight i'd never experienced. beyond excitement it was closer to hysteria. encouraged by hundreds of equally hysterical employees in blue shirts. at the peak of that hysteria i stopped and reminded myself what the impetus was for all of this; a new phone. that warranted a head shake and an eye roll. it's fun to get excited about something, no matter how ridiculous it may seem. i went to the superbowl once and when the patriots lost my best friend started crying. i can understand sleeping on the street for a new toy more than i can crying over a professional sports game.. it takes all kinds i suppose.

via Casey Neistat

Credits:
The film was co-produced by Casey Neistat and Gabriel Nussbaum of Bank Street Films

Verizon Has Some Fun With Denver Broncos Players and Animals in Outtakes Clip

Get To Know Your Broncos, Part 1...and the Ligers and Wulfs

Verizon Wireless gets to know your Denver Broncos by way of this humorous outtakes clip. In it Broncos players: Wesley Woodyard, Britton Colquitt, Rahim Moore, Brock Osweiler, Mitch Unrein, and Ronnie Hillman, discuss or at least try to answer one question, what is your favorite animal? Woodyard wants to be a Liger and Hillman would be a Wulf.

New Apple iPhone 5c Designed Together Ad

"Designed Together"
The colorful new ad created by TBWAMedia Arts Lab for the Apple iPhone 5c.

In the new iPhone 5c, color is more than just something you see.
The hardware and software are designed together so you feel color throughout the entire experience.

Credits:
Advertising Agency: TBWAMedia Arts Lab

GumGum, Where Images and Ads Hook Up

The sexy GumGum video "Where Images and Ads Hook Up" debuted at iMedia Entertainment Summit, Sept. 17, 2013

GumGum is the premium in-image advertising platform for publishers and brands. Reaching 214 million unique visitors worldwide as they actively view images across hundreds of premium websites, GumGum serves relevant ads that yield far higher engagement and brand lift than traditional display units.

This video was made possible by the time and dedication of our friends Nick Garrison and Andrew Smart, and the generous contribution of time and talent by these extraordinary professionals:

Cast
"AD" guy: Henric Olsson
"IMAGE" girl: Roos van Mortfort

Production
Executive Producers: Ophir Tanz, Tony Winders
Producer: Nick Garrison
Director/Creative Director: Andrew Smart
Director of Photography: Alex di Suvero
Makeup/Hair: Lizzie Arneson
Stylist: Jelena Kristic

Post-Production
Editor: Richard Cooperman
Music: Nicholas Britell
Sound Design/Mix: Dave Rivera
Post-Production Supervisor: Gavin Carroll at JumpLA

Apple iPhone 5c TV Ad "Plastic Perfected" for the colorful

Apple's first ad for the new iPhone 5c, "Plastic Perfected"

Introducing iPhone 5c. A completely new expression of iPhone that's not just for lovers of color. It's for the colorful. 

Typical classic Apple advertising, with a sweet liquid flow.

Credits:
Creative Advertising Agency: TBWA\Media Arts Lab, USA

The Embarrassing iPhone-Bashing Video That Microsoft Doesn't Want You To See

The Embarrassing iPhone-Bashing Video That Microsoft Doesn't Want You To See
[Story by: Jay Yarow, Business Insider] Sometimes it's best to just keep your mouth shut.

Microsoft posted a video that makes fun of the iPhone 5S and the iPhone 5C. It has two people as stand-ins to represent Tim Cook and Jony Ive while two people pretending to be Apple employees pitch the new phones.

This video should have never been released.

Microsoft is getting clobbered by the iPhone. And we don't just mean its smartphone business is losing to the iPhone — we mean the whole company is getting clobbered.

The iPhone led to the iPad, which has caused consumer PC sales to collapse. As PC sales fall, Microsoft's Windows revenue is falling. This is bad news for the whole company and is likely a big part of the reason CEO Steve Ballmer is leaving.

The iPhone alone is a bigger business than Microsoft.

Don't forget, Steve Ballmer laughed at the iPhone when it was released. He's since learned to stop laughing at it. Apparently the rest of the company hasn't learned.

Instead of mocking Apple and its iPhone, Microsoft should show some humility, put its head down and get to work making a better product.

Update: Microsoft must not have liked the ad all that much, either. It yanked the video and sent us this statement:

"The video was intended to be a light-hearted poke at our friends from Cupertino. But it was off the mark, and we've decided to pull it down." – Microsoft spokesperson

Sopfie Dolls Up Her Smartphone in Latest Moto X "Lazy Phone" Ad "Moto Maker"

Motorola and creative ad agency Droga5 are back with another new ad from the MotoX "Lazy Phone" campaign, this time Sofia and her lazy phone accessorize with the Moto Maker. See the previous 3 Lazy Phone spots HERE.

Design a Moto X as unique as you are, with more than 2,000 combinations to choose from. Leave the bedazzling for the lazy phones. Design yours now: http://goo.gl/KCAmsp

Credits:
Creative Ad Agency: Droga5, New York
Creative Chairman: David Droga
CCO: Ted Royer
ECD: Neil Heymann
GCD: Mike Long
CD: Scott Bell, Tim Gordon
Head of Integrated Production: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Production Assistant: Goldie Robbens
Production Company: Furlined
Director: Speck and Gordon

Samsung GALAXY Note 3 presents "Sweet Dreams", a digital short film, Design Your Life

Samsung has just released the first film in its “Design Your Life” campaign created to promote the groundbreaking GALAXY Gear and Note 3. Created by Leo Burnett LA and Chicago, the campaign positions the new GALAXY Note 3 and GALAXY Gear as vehicles of inspiration, following a cast of characters as they, through striking visuals and unique musical experiences, bring their admirable goals to life.

“Sweet Dreams,” the first spot within the campaign, features an impassioned young woman working to modernize her grandfather’s toyshop. In her pursuit to revive his business, she utilizes six distinct features from the new GALAXY Note 3 and GALAXY Gear to gather cultural inspiration to chase her dream.

Directed by famed music video director Paul Hunter, “Sweet Dreams” ends with a show-stopping puppet performance of real dancers converted to “marionettes” via special CGI technology. Captured through stunning cinematography, the rousing story is set to Annie Lennox’s “Sweet Dreams” hit.

The campaign comes on the heels of the one-year anniversary of the opening of Leo Burnett Los Angeles. This West Coast hub is led by Global Executive Creative Director Shannon, along with EVP/Creative Directors, Brandon Rochon and Adam Kennedy.

Credits:
Ad Agency: Leo Burnett L.A. and Chicago
Global Chief Creative Officer: Mark Tutssel
EVP, Creative Director: Shannon McGlothin
SVP, Creative Director: Brandon Rochon
SVP, Creative Director: Adam Kennedy
Designer: Luis Farfan
Creative: Sarah Kraus
SVP, Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Account Executive: Cameron Zick
SVP, Executive Producer: Jennifer Dennis
VP, Producer: Sean Pinney
Production Company: Prettybird
Director: Roc
Editorial: Peepshow London
Editor: Andrea MacCarthur

HP, A series on how to mobile print while choking on a sandwich or when you're out of options and so many more

HP's guide to mobile printing while choking on a sandwich


HP's guide to mobile printing when you're out of options


...while meeting the new boyfriend


...while considering a trial separation


See the rest of the BBDO created spots on HP's YouTube Channel.

RadioShack x SOL REPUBLIC x Motorola #RSonDECK Commercial

Sharing a passion for music and great sound, SOL REPUBLIC, Motorola and RadioShack have teamed up to show off the new DECK by SOL REPUBLIC x Motorola portable wireless speaker. Allowing up to five friends to connect simultaneously and share their favorite songs, check out what happens when SOL REPUBLIC Saviors of Sound DJ Steve Aoki and Michael Phelps "Heist" with Lil' Jon and Alexis y Fido to share their music and start the party.

Artist: Alexis y Fido
Song: Alocate

Michael Phelps heist's song:
Artist: Peter Roberts
Song: Second to None

Artist: DJ Snake & Lil Jon
Title: Turn Down For What

Artist: Steve Aoki's
Song: Boneless

New Vodafone Ads, "Fitting Room" and "New York" via Grey London

Grey London has unveiled its latest campaign for Vodafone Ireland, highlighting the value for money and assorted perks of the network's pay-as-you-go service.

The campaign, which continues the comedic themes explored in April's acclaimed spot The Wait, comprises three TV spots, cinema, radio, retail and digital, and rolls out over the next fortnight.

The campaign frames value in ways relevant to young people's lives, depicting honest and humorous truths about how mates really use their phones. Whether it's phoning your mates abroad in the middle of the night, or desperately calling on your friends to help you out of a sticky situation, Vodafone understand how people really use their phone and offers great value to let you do just that.

The campaign's Shazam-enabled soundtrack comes from hotly-tipped Irish newcomers The Strypes and is the first release from their debut album. The band are about to embark on a UK arena tour supporting Arctic Monkeys.

CREDITS
Creative Ad Agency: Grey, London
Project name: Real value to help friends be friends
Client: Vodafone Ireland: Eimear Hogan, Brand and Communications Manager; Justine Donohoe, Communications Planning Manager
Creative Director: Simon Brotherson
Copywriter: Erik Weidenhielm
Art director: John Gibson
Agency producer: Mandy Saunders
Creative producer: Julia Parry
Planner: Ruth Chadwick
Media agency: OMD Ireland
Production company: Hungry Man
Director: Ric Cantor
Editor: Mark Edinoff
Producer: Martin Box
DOP: Ross McLennan
Post-production: Work/Hogarth
Soundtrack: The Strypes -- What A Shame
Audio post-production: Hogarth
via:

Android KITKAT 4.4, The future of confectionery Parody Ad Mocks Apple

KITKAT's Chief Breaks Officer tells us why KITKAT 4.4 is the future of confectionery.

Follow KITKAT on Google+: http://plus.google.com/+kitkat

Intel & Toshiba Presnt "The Power Inside" with Harvey Keital watch episode's 1,2 & 3

The Power Inside is an interactive social film, presented by Intel and Toshiba, directed by Will Speck and Josh Gordon, starring Harvey Keitel, Craig Roberts (Submarine, Jane Eyre), Analeigh Tipton (Warm Bodies, Crazy Stupid Love), and a few others. The series was created by the team behind the Emmy-nominated The Beauty Inside from 2012.and YOU. It's Hollywood's first social film where the audience helps save or destroy the world.

Above, The Power Inside - Episode 1, Neil is a twenty-something guy going nowhere in life. He works a dead-end job, has no girlfriend, and his best friend isn't exactly the best. But today, something is different. People are starting to pay attention to him. It just might not be the kind of attention he was looking for.

The Power Inside - Episode 2, Ari encourages Neil to make some bold moves, while the strange attention Neil has been getting only gets weirder.


The Power Inside - Episode 3, O'Manksy helps Ashley and Neil deal with the 'stached, while the truth about the moustache aliens and their obsession with Neil becomes more clear.


Go to http://www.thepowerinside.com to audition, follow the story, and enter a sweepstakes to win awesome weekly prizes.