New Fiat 500 Ad Features A Love Struck Kimberly Sharing Her Environmentally Sexy Story

In this testimonial for Environmentally Sexy we meet Kimberly, a mainstream, attractive American who hit the romance jackpot in her new match Fabrizio, an Italian eco-­‐fashion model. Although clearly in love with the down-­‐to-­‐earth Fabrizio and their life together in a solar-­‐powered love nest, we learn the sexiest thing about Fabrizio is actually not his looks, but his all-­‐electric FIAT® 500e that's just like him: shaped by fine Italian lines and powered by a heart of green.

Uh am I the only one who thinks this ad really makes American women like Kimberly look stupid and oh I don't know...desperate? If anything it did make me laugh, still not buying a Fiat 500 though.




Creative Credits:
Integrated Creative Director: Jake Wheeler
Creative Director: Boris Stojanovich
Business Lead, VP: Alyssa Altman
Account Lead: Alan J. Clisch
Design Director: Alejandro J. Mendoza
Tech Lead: Alejandro J. Toledo
Project Manager: Ronald Alvarez
Art Director: Stacey Fredrickson
Producer: Veronica Guardian
Copywriter: William Hughes
Account Manager: Kelly A. Wilson
Account Manager: Debbi Brasile
Video Editor: Javier Urquiza
Studio Manager: Ariel Belumio
Designer: Lisa Trucchio
Developer: Lior Gonda
Developer: Michael Valeron