Proximity Creates A Hostel For Skoda - in-car hostel in Moscow

Skoda Fabia, a car advertised for the most spacious cabin in its category, was transformed into a real hostel: with a comfortable double-bed, pillows, free wi-fi, and everything needed for a comfortable stay. Yes, it had a bathroom next to the car just in case. The hostel was placed at «Izmaiolovo Park» , one of the most pleasant parks in the city to provide a great view for the guests.

The project was created by the advertising agency Proximity (BBDO Russia Group), in a partnership with the accommidation website Tripping.com: every time someone was searching for a place to stay in Moscow, surprisingly, the Skoda Hostel appeared in the results, and users could book it online and spend one night there. The only payment accepted were likes, tweets and shares.

Guests could also take the car for a ride around the city, so each booking became a full scale test drive. The hostel was fully booked, and had great feedback from its guests.

Credits:
Creative Ad Agency: Proximity, Russia
Luis Tauffer - Creative Director
Andres Vergara - Creative Director
Luis Tauffer - Art Director
Ivan Malakhov - Art Director
Polina Zabrodskaya - Copywriter
Ilya Andreyev - Creative Technologist
Natalia Ten - Client Services Director
Julia Bogdanovich - Managing Director
Oleg Malyutin - Group Account Director
Valery Gorokhov - Producer
Giuliana Giora - Producer
Production Company E:mg, Hype Production, Lógico Music, All Awards, Goudron Music Factory, Guto Chicanelli

Ridiculous Saturday - Show Me Your TaTa's Ad For Russian Linguistic Center

In Russia the Talisman Linguistic Center had this ad created: "Show Me Your Boobs" where several men ask a young non-English speaking "gifted" woman the same question via video. 

It seems as though she took the phrase to mean something else as is evident when she asked another man to show her his boobs...Funny? maybe, ridiculous? Absolutely!

Credits:
Client: TALISMAN - Linguistic Center
Creative/Production: RA Space
Director: George Molodtcov
Sound engineer: Ilya Singers
Cameraman: Igor Petrov

Woman Cracks A Nut With Her Butt To Promote Russian Gym

In Russia the Orange Fitness Gym decided to promote their gym with this new commercial. Make sure you watch the whole clip, I wont pass judgement but I will say this.....eeewwwwwwww!