"Love Your Eyes" Interactive Campaign for the Opticians Council of Canada

A multi-city interactive installation that toured across Canada for the Opticians Council of Canada.

The campaign message, "Love Your Eyes", urged the public to take care of their eyes in a unique manner; through interactive educational videos about Licensed Opticians. After selecting one of six different frames that represented a personality, a short interactive video would ensue that educated the participant about the role of a licensed optician. After participating, each individual was awarded a "Love Your Eyes" gift package. Within each gift package were items that would help an individual take care of their eyes as well as a $100 gift certificate for eyewear redeemable at local optical stores. The installations also redirected individuals to a national online contest hosted at licensedoptician.ca where they could vote for a chance to win giant prize packs that related to the six different personalities in the interactive videos.

Credits:
Advertising Agency: My Loud Speaker, Vancouver, Canada
Creative Director: Tammy Tsang
Art Director: Jonathan Tsang
Copywriter: Matthew Tsang
Video Production Company: Linetest Collective

Interactive Campaign Using Instagram For Velux

Students Kat and Andrew put together a little interactive installation for VELUX set in the streets of Copenhagen for an industry project at The Copenhagen Institute of Interaction Design (CIID) run by Jamie Allen.

#theVELUXpose is an interactive installation for VELUX set in the streets of Copenhagen. VELUX specializes in roof windows and our brief was to inspire young urban citizens to see the roof as an opportunity space and something to aspire to. Our goal was to connect the digital generation and VELUX.

As a symbol, we used the posture people have when looking through these roof windows, which is looking up at an angle of 125º. We brought this experience from the roof, down down to the streets and used Instagram as a way to get people excited and involved.

We put an iPhone in a box with a frame that has VELUX written on it so that it would come up as the border in the image. We hacked together a really long handsfree kit cable so that we could trigger the camera from far. The image gets synced with an iPad for participants to upload their image to Instagram with their own filter.

We put an iPhone in a box with a frame that has VELUX written on it so that it would come up as the border in the image. We hacked together a really long handsfree kit cable so that we could trigger the camera from far. The image gets synced with an iPad for people to upload their image to Instagram with their own filter.

Credits:
Project by:
Andrew Spitz - andrew-spitz.com
Kat Zorina - katzorina.com

Google/Science Museum "Chrome Web Lab" Beta

Another cool project by Google, the Chrome Web Lab created by Google Creative Lab and B-Reel.

Enter Web Lab, a series of interactive Chrome Experiments made by
Google that bring the extraordinary workings of the internet to life.

A first-of-its-kind web-based exhibition live from the Science
Museum in London and open to the world online at chromeweblab.com

Worldwide visitors both online and in-museum are able to make music with
people across the world; trace routes across the internet's vast
network and discover where images are stored; watch their portrait
being processed and drawn by a robot; and travel instantly to far away
places.

See the magic of the web come to life at chromeweblab.com

See the magic of the web come to life at chromeweblab.com

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