Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Moto X "Lazy Phone" Ad Nav with Touchless Control

26 Sept 2013



Don't have a Moto X with Touchless Navigation? You and your lazy phone just might end up in a lake!
Moto X is back with another Droga 5 created ad featuring your lazy phone, [insert iPhone joke here]. 
It's never been easier to get where you're going because Moto X lets you navigate without ever touching your phone. Ask for directions, or whatever else you want - no hands necessary. Keep your eyes on the road, not on your Lazy Phone.

 Credits: 
Creative Ad Agency: Droga5, New York
Client: Moto X
Creative Chairman: David Droga
CCO: Ted Royer
ECD: Neil Heymann
GCD: Mike Long
CD: Scott Bell, Tim Gordon
Head of Integrated Production: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Production Assistant: Goldie Robbens
Prod. Co.: Furlined
Director: Speck and Gordon

Burberry Kisses, An Art, Copy & Code Project powered by Google

15 Sept 2013



One hundred and fifty-seven years after its founding, Burberry continues to reinvent its approach to luxury marketing. In this project, we’re working with Burberry to re-imagine how brands can deliver beautiful, emotional experiences across different devices and screens, while reaching a key audience - millennial consumers.

Burberry Kisses lets you send personal messages to loved ones that are sealed with your actual kiss, and can be dressed up in a real Burberry lipstick color. Through the magic of modern browsers and display ad technologies, we’re able to deliver a beautiful experience to millions of people across the web. Burberry Kisses doesn’t look or feel like a traditional ad, but instead, it’s a personal interaction that forges a deeper connection between users and the brand.

The Brief:
Create an emotional connection between the Burberry brand and millennial consumers, who easily tune out traditional fashion and beauty marketing.

Insight:
A kiss is one of the most iconic and personal symbols of human emotion — a means of not only bringing people closer together, but also of forging a deeper connection with the Burberry brand.

The Concept:
A rich experience that lets you send personal messages to loved ones, sealed with a virtual imprint of your real kiss; all while contributing to a broader story of the world’s love.

The song is "Evergreen Love" by Misty Miller.

Credits:
GROW - Creative Ad Agency
DREW UNGVARSKY - Creative Director
BRIAN WALKER - Tech Director
MATT CLACK - Lead Creative
TODD LOWER - Lead Producer
RICKY WILLIAMS - Lead Developer
MATT CAMPBELL - Lead Developer
MIKAEL EMTINGER - Lead Developer
JOE BRANTON - Lead 3D Artist
BRUNO PORRIO - Art Director
ERIC GREEN - Production Director
SONYA PARKER - Producer
JASON LEVESQUE - Animator
JOSH NEWTON - Designer
MARK LUNDIN - Developer
JR SMITH - Developer
GABE MOLOCHKO - Developer
DARIUS PILAPIL - Developer
DANIEL BURKE - Developer
WILL JARDINE - Developer
JEFF PENANO - Developer
BILLY KURILKO - Developer
BENJAMIN BLUNDELL - Developer
NOAH LI - 3D Artist
JUAN RUBIO - 3D Artist
ERIC LOHMAN - Creative
JASON FUGH - Content Artist
MARLEIGH CULVER - Content Artist

Google Credits:
AMAN GOVIL - Head of Advertising Arts
MIKE GLASER - Product Marketing Manager
FLAVIA SIMON - Product Marketing Manager
SANDRA NAM - Executive Producer
SHANA OPPERMAN - Producer
[via: Google Art, Copy, & Code]

The Google Fiber "Bird Watcher" Ad Is Too Cute Not To Love

9 Aug 2013



Credits:

Advertising Agency: Venables Bell & Partners, USA
Executive Creative Directors: Paul Venables, Will Mcginness
Creative Director: Lee Einhorn
Art Director: Ezra Paulekas
Copywriter: Rob Calabro
Director of Integrated Production: Craig Allen
Agency Producers: Joyce Chen, Adam Battista
Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Masa Takayanagi
Executive Producer: Mal Ward, Marc Marrie
Producer: Zoe Odlum
Editing Company: Final Cut
Editor: Matt Murphy
Music: Beacon Street
Mix: Loren Silber at Lime Studios
V/fx: the Mill
V/fx Producer: Kiana Bicoy

What Does It Mean To Be A Geek - YouTube Geek Week Promo Ad

2 Aug 2013



Come hang out at YouTube Geek Week August 4 through the 10th and celebrate geek culture with a whole week of new vids, series premieres, epic collabs, and top tens from more than 100 channels across YouTube. Follow all the happenings on the YouTube chennel.

The ad is part of the marketing campaign for the event, Omnicom Media Group agency PHD, in partnership with Digital Cinema Media (DCM), have created a media first by advertising after the credits of a film instead of before the trailers.

Credits:
Ad Agency: Adam&Eve
Art director/Copywriter – Rory Hall and Steph Ellis
Creative directors – Ben Tollett, Emer Stamp, Ben Priest
Production company – Moving Picture Company
Producer – Michael McCarthy

Google Doodle Celebrates Rosalind Franklin 93rd Birthday

25 Jul 2013


Today's Google Doodle commemorates what have been Rosalind Elsie Franklin 93rd birthday. Franklin was a British biophysicist and X-ray crystallographer who made critical contributions to the understanding of the fine molecular structures of DNA, RNA, viruses, coal, and graphite.

Google Keeps Pumping Out Great Ads - New Nexus 7 "Fear Less"

24 Jul 2013

Google pumped out two new ads today, the first an ad for the Nexus 7 entitled "Fear Less" where a young boy with a fear of public speaking prepares for a speech assignment for school. 

He begins by searching Google for the definition of glossophobia and some of the worlds greatest speakers and their speeches in preparation for his big day at school...and with his new found confidence he can depend on his Nexus 7 and a quick Google search to find out how to ask a girl out.


Searching for the words
through a sea of watchful eyes.
Less is what I Fear.

The second ad released today launches Chromecast which could very well be the easiest way to enjoy online video and music on your TV for only $35. Find out more at google.com/chromecast.


Explore Views of the Burj Khalifa with Google Maps

24 Jun 2013



Google gives us a behind-the-scenes look at how the new Trekker technology is able to capture Street View imagery of the Burj Khalifa, the world's tallest building at 828 meters (2,716 feet).

Google - The web is working for beating the heat

21 Jun 2013



Google celebrates the first day of summer with a new ad entitled "The Web is Working for Beating the Heat. Today, the web is working for t-shirt shops, repairmen, ice cream shops and businesses everywhere. See how the web can work for you.

Google Maps - Explore Iconic Central Park

29 May 2013



The Central Park Conservancy uses Google Maps to help shape the visitor experience today. In partnership with the Central Park Conservancy, the Google Street View crew went all around park collecting 360-degree imagery of its trails, paths, and plazas, to bring views of both famous and little-known areas of the park to your browser or mobile phone.

Google - The Global Impact Challenge

22 May 2013



The Global Impact Challenge supports British non-profits using tech to tackle the world's toughest problems. The 10 finalists are in—help decide who wins at g.co/impactchallenge.

Cast your vote by May 31 for the £500,000 fan favourite Global Impact Award. On June 3, a panel of judges will unveil the public vote, and select three additional non-profits as winners of the Global Impact Challenge.

Credits:
Ad Agency: Adam & Eve/DDB
Creative directors: Aidan McClure, Laurent Simon
Production: Across the Pond, Psycle
Production company producers: Karen Crookes, Greg Lepski
Agency producers: Sophie Smith, Budr Elnusairi

Google Chrome - Thank You "Building the Web Together"

21 May 2013



From a humble beginning of static text, images, and links, the web has grown into a rich platform teeming with interactive content and powerful applications.

To all the developers & users out there who continue to push this evolution forward--thank you.

Credits:
Creative Director: Patrick Ehrlund
Designer: Matt Delbridge
Producer: Rakel Smith

Sneak Peek At The Toyota Collaborator with Google+

15 May 2013





Here is an early look at the future of designing your next Toyota purchase with the help of a Google+ Hangout before you walk in to the dealer to buy it. The Collaborator will allow you (with the help of your friends) pick colors, add features, preview your features and options, save it and if you have questions, a Toyota Expert is online and at the ready to help. The prototype is still in development and yet not available online but from the preview video released, it looks like a fun way to preview your next Prius.

Toyota and Google+ have teamed up to make car shopping a little more social with Collaborator. We are proud to share the Toyota Collaborator prototype at Google I/O, and look forward to releasing it to consumers in the future.
via: ToyotaUSA




Google Celebrates Mom's In New Ad "Here's To The Moms"

7 May 2013



Google celebrates Moms with it's latest ad entitled "Here's To Moms" for Mother's Day. The spot is a collection of wonderful mom moments from YouTube all set to the music of Tim Myers and the song "I Just Want To Thank You."

Visit g.co/mom for more ways to celebrate the Moms of the world. Have a Mom you want to thank? Upload your own video, photo or note with #HeresToTheMoms

New York City Just Got Punked By A Fake Google Self Driving Car

14 Apr 2013



As part of the F.A.T. Lab’s FAT GOLD exhibition at Eyebeam the not-for-profit art and technology center they took to the streets of New York City with a fake Google Self Driving car.

Introducing Google Nose

1 Apr 2013

More fun from Google on April Fools today. Earlier we were introduced to Gmail Blue and if that wasn't exciting enough they announce it's newest addition to Search: Google Nose. What do wet dogs smell like? Google Nose! How about victory? Google Nose! Try searching on Google for "wet dog" and explore other smells that people sniffed for, or visit google.com/nose to learn more. Happy smelling!

Google Introduces Gmail Blue

It's Fast. It's Beautiful. It's Gmail Blue.

4 Google Chrome Commercials To Make You Smile

23 Mar 2013

One browser for your laptop, phone, tablet and for the moments you get interrupted Google Chrome is there. The four new :15 second web ads from Google include Family Guy's Stewie, Mum Mum Mother Mother Ma Ma Ma spot, an adorable teething baby who finds relief in sucking on your laptop in the "Chrome: For Your Little Man", the third features those marvelous BreadFish swimming in the ocean waters in the "For Just Cuz" spot.

Just wait, we aren't done yet...the last is of your dog chewing up your directions, not to worry Chrome is there "For Finding Directions."





Full credits to follow.


Chrome Experiments - Introducing The Peanut Gallery

19 Mar 2013



The Peanut Gallery is latest Chrome Experiment from Google, it allows you to add intertitles to old film clips using your voice, then share those clips with your friends. It uses your computer's microphone and the Web Speech API in Google Chrome to turn speech into text. Developers, think of the possibilities with this new speech API.
The music is the "Plucky Daisy" tune by Kevin MacLeod.
Try it our for yourself, create your own silent film at http://www.peanutgalleryfilms.com/.

Google and Nexus 10 Settle The What To Name The Baby Debate In Cute New Ad



A couple expecting a baby gets ready for the new arrival while sharing their Google Nexus 10 tablet in the newest ad by Google. The nine month pregnancy snuggles into this cute 60 second ad nicely as the young couple attempt to resolve the what to name the baby debate, set to the music of The Temper Trap song Sweet Disposition.

Credits:
Ad Agency: Mullen
Production: Anonymous
Director: Malcolm Venville


ConArga Foods Discover the Future of Frozen Foods with Marie Callender's Healthy Choice and Google Glass

13 Mar 2013



ConAgra Foods with the help of Google Glass technology, Marie Callender's and Healthy Choice frozen meals are re-imagining the way we see food in this 3 minute long ad.

Marie Callender's and Healthy Choice just released this super cute video, illustrating how technology and instant information can make the frozen food aisle a simpler place.

Inspired by Google Glass technology, the ad follows two shoppers as they make their way through the grocery store picking their favorite, family-friendly meals from the two brands. Marie Callender's and Healthy Choice use crisp vegetables, tender meats and perfectly al dente pasta to create chef-inspired entrées and desserts that are not only good for you - but will bring the family together.
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