Lynx and Axe Prepare Us For The End Of The World with Lynx 2012

Lynx, better known as Axe is taking their Lynx Effect campaign from scantly glad women chasing men to preparing mankind for the 2012 end of the world. Apparently this is it, the final fragrance from Lynx, Axe or whatever they call it depending on what part of the world you live in.

Now someone correct me if I'm wrong, the Lynx 2012 commercial at about the :23 second spot as our hero is building his arc is carving a potato...is that what I think it is? And you can forget what I said earlier about the sexy women, they show up at about the :45 second mark, in pairs of course their getting on the arc!

The Lynx Effect Celebrates 1 Million Fans with Rube Goldberg Machine

The Lynx Effect celebrates achieving 1 million Facebook fans (in the UK) with a creative web film and the Rube Goldberg Machine. The film also features several references and brief clips of popular Axe and Lynx ads including: angel wings (from the Excite campaign), Converse and undies ("Getting Dressed') and the little Chocolate Man.

The music is by Max and Simon and the film is the work of the TMW and it only took 58 takes.