FIAT “Body Paint” Print Ad in ESPN's Annual Body Issue

A behind-the-scenes look at pulling together one of the most complex, ambitious and beautiful body paint photos you've ever seen. FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features more than a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio. The annual edition of ESPN The Magazine’s Body Issue (07/22) will be on newsstands starting Wed., July 10.

“‘Body Paint’ allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand.

“Our ideal execution is when a client creates an ad that works so well within the context of our environment,” said Eric Johnson, ESPN executive vice president, multimedia sales. “Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.”

"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."

New Fiat 500 Ad Features A Love Struck Kimberly Sharing Her Environmentally Sexy Story

In this testimonial for Environmentally Sexy we meet Kimberly, a mainstream, attractive American who hit the romance jackpot in her new match Fabrizio, an Italian eco-­‐fashion model. Although clearly in love with the down-­‐to-­‐earth Fabrizio and their life together in a solar-­‐powered love nest, we learn the sexiest thing about Fabrizio is actually not his looks, but his all-­‐electric FIAT® 500e that's just like him: shaped by fine Italian lines and powered by a heart of green.

Uh am I the only one who thinks this ad really makes American women like Kimberly look stupid and oh I don't know...desperate? If anything it did make me laugh, still not buying a Fiat 500 though.




Creative Credits:
Integrated Creative Director: Jake Wheeler
Creative Director: Boris Stojanovich
Business Lead, VP: Alyssa Altman
Account Lead: Alan J. Clisch
Design Director: Alejandro J. Mendoza
Tech Lead: Alejandro J. Toledo
Project Manager: Ronald Alvarez
Art Director: Stacey Fredrickson
Producer: Veronica Guardian
Copywriter: William Hughes
Account Manager: Kelly A. Wilson
Account Manager: Debbi Brasile
Video Editor: Javier Urquiza
Studio Manager: Ariel Belumio
Designer: Lisa Trucchio
Developer: Lior Gonda
Developer: Michael Valeron

New Fiat 500 Italian Invasion Commercial

The British are coming, no wait the Italians are coming in the latest ad for the Fiat 500. Just imagine how different America might have been if the Italians had invaded instead of the British. When the all-new, bigger FIAT® 500L shows up, things get a whole lot more fun.

Freedom to move and room to evolve. Introducing our 5-door offering from FIAT USA. A combination of standout Italian design and exceptional, everyday functionality make the FIAT 500L an inspiring addition to the FIAT 500 family.

Credits:
Creative Advertising Agency – Doner
Spot Name – Italian Invasion
Co-CEO, Chief Creative Officer – Rob Strasberg
EVP, Executive Creative Director – Murray White
Creative Director – Jason Bergeron
Copywriter – Anthony Moceri
Art Director – Alexander Drukas
Executive Producer – Laurie Irwin
Director of Broadcast Production – Jack Nelson
Production Company – Supply and Demand
Director – Paul Goldman

The Fatherhood FIAT 500 Sequel The Popular Motherhood Rap

Fiat has just launched a brand new film entitled "The Fatherhood" the sequel to last year's viral success The Motherhood and takes a humorous look at being a dad, watch our hero dad take his kids out for the dreaded late night drive and attempt to sing his way to piece and tranquility. See the Fiat 500 Motherhood Mum Rap here.

The Fatherhood Fiat 500 Remix is the work of creative digital ad agency: Krow Communications and Rubber Republic.

The Motherhood - The Mum Rap and a Fiat 500L

A mother raps "The Motherhood" song in Fiats newest commercial advert.

Word to all the mothers out there. This one goes out to you...
'The Motherhood' featuring Fiat 500L is dedicated to all those women who have to be all things to all people and live it large on a daily basis.

You can find out more about the new Fiat 500L on Fiat's UK Facebook page, here.

Credits:
Creative Ad Agency: Krow Communications and Rubber Republic.

Two Sexy New Commercials For The Fiat 500

Two new ads for the Fiat 500 Abarth, above is the spot "Topless" for the Cabrio model that features a lovely young lady enjoying the beach and a scorpion (what else would you expect) that cunningly unties her bikini top. The tagline for the Fiat 500c Abarth spot -- small, wicked and now topless.

Below is the "Test Track" spot which is billed as the only electric that turns “you” on, the ad shows a female test-driver entering the passenger's side of the vehicle, then the car whips around a curve, losing control. The crew rushes to her rescue only to find her and the driver in a very precarious position. The new Fiat 500e: environmentally sexy.



Fiat's "Seduction" Super Bowl commercial is still our favorite, see it HERE.

From Italy with Love | FIAT USA Commercial "Immigrants"

The latest ad for the Fiat 500 sends the full line of little 500's diving in into the ocean as they make their journey from Italy to the USA in the commercial entitled "Immigrants".

The commercial features the music of Arianna and Pitbull song Torna a Surriento (Come Back to Sorrento) originally done by Ernesto De Curtis.

"Immigrants tells the story Fiat's resurgence in America in a manner that is smart, unexpected and stylish while introducing viewers to our product portfolio. We are proud and thankful to be back in this country and we wanted to capture the viewer’s attention in a way that is impactful, visually-appealing and entertaining, while reinforcing our distinctive Italian origin." Says Olivier François, head of the Fiat brand and chief marketing officer at the Chrysler Group.

FIAT "Immigrants" Credits:
	Ad Agency: Richards Group, Dallas TX Title: "Immigrants"

Charlie Sheen Stars in FIAT 500 Abarth House Arrest Ad

Charlie Sheen stars in the new Fiat 500 Abarth commercial along side the beautiful Catrinel Menghia who also appeared in Fiats Super Bowl ad. The Fiat 500 ad was created by Doner, entitled House Arrest actually makes Sheen's bad boy image look good as he asks "What do I get for good behavior?"

Credits:
Created by Doner