B&Q unveils it's Christmas ad campaign that takes a light-hearted look at home during the holiday season. The advert was created by McCann London, the 60 second spot shows Mum and Dad carefully putting the finishing touches to their home to create the perfect Christmas ambiance. What they haven’t bargained for is that their young daughter has decorating plans of her own, and her aesthetic standards are not quite as high.
The film, shot by Christian Bevilacqua at Stink, reveals a genuine, very human truth that many parents will recognize and empathize with. The song is "Our House Is A Very Fine House", if anyone knows the artist please let us know.
Ruth Harrison-Wood . Head of Advertising at B&Q
The Brief : Get your home ready for Christmas with B&Q
Creative Agency: McCann London
Director: Christian Bevilacqua
Executive producer: Blake Powell
Producer: Annie Hart
Production manager: Polly Hartley
Location manager: Emma Woodcock
Assistant director: Justin Travers and Jai Lusser
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