New Ad: Warburtons TV advert - 'Payback'

The newest Warburtons TV advert "Payback", promotes the Half and Half loaf 'From Our Family To Yours' ad campaign with a younger brothers story and his plans to get even with his big brother one day. Young Sam pens a letter to Mr. Jonathan Warburton who has just about enough of his brother bossing him around, he continues on by sharing his plans on eating the Half and Half bread until his big and strong so he can get even with his brother.

Credits: 
Client: Warburtons
Creative Ad Agency: WCRS
Creative Director: Billy Faithfull
Creatives: Naz Nazli, Rob Welch
Agency Producer: Jack Bayley
Account Director: Kevin Smith
Media Agency: Mindshare
Production Company: Moxie Pictures
Director: James Griffiths
Producer: Lisa Trnovski
DOP: Nanu Segal Editors: Ben Quinn @ TenThree
Post Production: Finish
Sound Engineer: Ben Leeves @ Grand Central

Rory McIlroy Bakes an Apple Pie in new Santander Advert

 Credits: 
Client: Santander
Agency: Havas London
Creative Director: Russell Schaller
Creative: Sam Shepherd, Gareth Grey
Agency Producer: Laura Middleton
Production Company: Knucklehead
Director: Ben Gregor
Producer: Francis Mildmay-White
DoP: Ben Wheeler
Production Designer: Dan Betteridge
Editor: Mark Burnett

Network Rail, Track Tests featuring Wretch 32 & George the Poet

Network Rail: Track Tests Public Awareness Campaign

We set up this test to bust the myth that sound isn’t necessarily straight forward and won’t behave as you’d think. It reflects off buildings, fences, embankments, etc, and competes with other noises in the area. Much of the train sounds actually radiate outwards, with wheels acting a bit like amplifiers. People often make the mistake that they’d know which way the train is coming from by the noise it creates, this test proves it can be pretty tricky and really not worth the risk. Take the test yourself at http://www.youtube.com/user/networkrail/tracktest

 Credits: 
Title/Project: Network Rail Track Tests
Creative Ad Agency: M&C Saatchi
Copywriter: Dan McCormack, Luke Boggins
Art director: Luke Boggins, Dan McCormack
Planner: Bridget McCann
Media agency: Walker Media
Media planner: Jess Treasure
Production company: Mrs Grey
Director: Alex Garzioli
Audio Post Production: Angell
Sound Post Production: Mrs Grey

British Airways Advert 2013: Today. Tomorrow.

British Airways’ latest ‘To Fly. To Serve’
advertising campaign launches on television in New York this week and Los Angeles from next week, however customers can also view it on the airline’s official Facebook site Facebook.com/britishairways

The TV ad follows a customer journey using a ‘micro to macro’ style of filming, showing close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrasts between them
both, showing the care and thought that goes into every part of their
journey. The end frame poignantly shows the British Airways logo being
stitched into fabric, with the voiceover commenting ‘To Fly. To Serve.
Today. Tomorrow.’

John McDonald, British Airways’ Vice President Marketing Americas, said,
“We’re really pleased that we can showcase our latest campaign in the US
market. It’s a beautifully made spot that highlights the essential
ingredients that help us deliver a wonderful customer experience to over
100,000 customers a day – attention to detail, investment in product and
service, engineering prowess and a focus on innovation to improve every
aspect of the customer journey”.

The film is directed by Martin Krejci, with cinematography from Anthony Dod
Mantle, who won an Oscar for his involvement in Slumdog Millionaire. It
features a vibrant soundtrack ‘Experience’ (Starkey Remix), by the
acclaimed Italian composer and pianist, Ludovico Einaudi.

New Smirnoff The Apple Bite Advert, Strangely Entertaining

Smirnoff presents: The Apple Bite, and these snakes bite.

Brought to life in a world where things "aren't quite what they seem". The new Smirnoff Apple Bite cocktail combines Smirnoff vodka with equal parts apple juice and lemonade, garnished with a squeeze of fresh lime to deliver a refreshing new serve from the world's most mixable spirit brand.

Credits:
Creative Agency: Mother London
Director: Johnny Hardstaff
Production Company: RSA

Powerful New St John Ambulance First Aid Advert Save the Boy

Learn first aid and you can be the difference between life and death.

St John Ambulance has thousands of volunteers, yet it's impossible for them to be there all the time. This film shows why it's vitally important that everyone learns first aid. You can be the difference between a life lost and a life saved.

To see how to save the boy in this film, visit: www.sja.org.uk/savetheboy

Credits:
Creative Ad Agency: BBH London
Creative Team: Rob Ellis, Alex Ball
Creative Director: Matt Doman, Ian Heartfield
TV Producer: Natalie Parish
Production Company: Blink
Director: Dougal Wilson
Executive Producer: James Studholme
Producer: Ewen Brown
DOP: Lasse Frank
Post Production: MPC
VFX Producer: Josh King
VFX Supervisor: Tom Harding
VFX Supervisor: Adam Crocker
Colorist: Jean-Clement Soret, James Tillett
Editing House: Final Cut
Editor: Joe Guest
Editor: Paul Moth
Sound: Factory
Sound Engineer: Sam Robson

The Red Bull Titanic Ad Is Angering The Masses

Red Bull’s latest advertising campaign, implying that those killed on the ill-fated maiden voyage of the Titanic could have survived had it carried the energy drink, has prompted complaints to the Advertising Standards Authority (ASA).

The animated advert, originally released in Germany at the beginning of this year, has been adapted for a UK audience and prompted around 50 complaints to the ASA for implying that those who died might have survived, citing its claim that Red Bull ’gives you wings’.

The advert features the Captain of the ship ordering a dock yard worker to stop loading a create of Red Bull and replace it with champagne.

On hearing the slogan, the Captain asks “Why on earth would you need wings on a ships?” before the name of the ship is revealed behind the Red Bull crate as he walks away laughing.

The ASA has confirmed that it has received complaints on the campaign for making a joke about the tragedy that cost around 1,500 people their lives, although no investigation has yet begun.

[via: The Drum]

MINI Salutes Drivers in #MININOTNORMAL Campaign

As part of the NOT NORMAL campaign MINI wanted to thank their fans with messages created to bring a smile to their faces.

A series of bespoke salutes across 5 consecutive posters, matched the colour and model of MINI that they were celebrating.

Messages like 'Who da man? You da man! And 'You know what they say about big boots? Big storage!

Owners had the opportunity to star in the ads by giving a wave. They then got to drive by themselves on a poster seconds later.

But MINI didn't stop there. They bought them breakfast, washed their MINI, took care of dinner, filled their tanks with petrol and even put them in their partners good books. All communicated across posters which took them to an experiential area for their treat.

Credits:
Agency: Iris
Client: MINI UK
ECD: Shaun McIlrath
DCD: Dave Newbold / Jim Eyre
Copywriters: Dave Newbold/ Dave Feldman/ Shaun Mc Ilrath
Art Director: Jim Eyre
Designers: James Butt / Peter Brown

MINI "Not Normal" Biscuit & Pepper #mininotnormal Ad Campaign

Credits:
Creative Advertising Agency: Iris London
Executive Creative Director: Shaun Mc Ilrath
Copywriter: Nick Clement and Tommy Allen
Deputy Creative Director: Dave Newbold
Deputy Creative Director/Art Director: Jim Eyre

New Vodafone Ads, "Fitting Room" and "New York" via Grey London

Grey London has unveiled its latest campaign for Vodafone Ireland, highlighting the value for money and assorted perks of the network's pay-as-you-go service.

The campaign, which continues the comedic themes explored in April's acclaimed spot The Wait, comprises three TV spots, cinema, radio, retail and digital, and rolls out over the next fortnight.

The campaign frames value in ways relevant to young people's lives, depicting honest and humorous truths about how mates really use their phones. Whether it's phoning your mates abroad in the middle of the night, or desperately calling on your friends to help you out of a sticky situation, Vodafone understand how people really use their phone and offers great value to let you do just that.

The campaign's Shazam-enabled soundtrack comes from hotly-tipped Irish newcomers The Strypes and is the first release from their debut album. The band are about to embark on a UK arena tour supporting Arctic Monkeys.

CREDITS
Creative Ad Agency: Grey, London
Project name: Real value to help friends be friends
Client: Vodafone Ireland: Eimear Hogan, Brand and Communications Manager; Justine Donohoe, Communications Planning Manager
Creative Director: Simon Brotherson
Copywriter: Erik Weidenhielm
Art director: John Gibson
Agency producer: Mandy Saunders
Creative producer: Julia Parry
Planner: Ruth Chadwick
Media agency: OMD Ireland
Production company: Hungry Man
Director: Ric Cantor
Editor: Mark Edinoff
Producer: Martin Box
DOP: Ross McLennan
Post-production: Work/Hogarth
Soundtrack: The Strypes -- What A Shame
Audio post-production: Hogarth
via:

Meet "Discipline" The New Publication Celebrating Film, Art, Fashion, Design, and more

The FUN issue of Discipline magazine is out now and available from most news agents, Tate Modern, Magma, Foyles, Artwords and more...

The pursuit of ‘LOLs’ and ‘likes’ is about instant and permanent fun. It’s about ditching the dull and provoking the standard. The second issue of Discipline is a celebration of the big business of fun, where bold is always better. We take a look at the makers and thinkers setting themselves apart from the crowd and we witness just how much hard work and discipline real fun takes.

Discipline issue two - The FUN Issue

House of Mirrors by Ryan Hopkinson

Actress Ariane Labed

Musician Elliott Power

The cover star Susan Boyle is joined by John Prescot, Tom Cruise and Leslie Nielsen in an exclusive feature by Carl Burgess. The Fun Issue includes profiles, features, interviews and editorials with the people behind the scenes making the things you love including cinematographer Evan Prosofsky, photographer Ryan Hopkinson, musicians Palma Violets, actress Ariane Labad and much more.

Discipline is a new publication celebrating the most interesting makers of film, art, fashion, design, interiors, music, dining and more.

Editor in Chief: Jack Robinson
Associate Editor: Marta Bobic
Contributing Editors: Calum Sager, Jennifer Byrne & Nathan James Tettey
Design and Art Direction: Inventory Studio

The FA (Football Association) Respect Advert "Respect The Technology"

The FA has launched a new advert to remind people about the importance of Respect in our national game. The film looks at the potential of ‘corrective’ technology – think ED209 from Robocop - to deal with the problems of raging touchline parents, the loss of referees, foul mouthed players or abusive managers.
The Respect program was launched in 2008 and although there is much still to do, after five seasons across all levels of football on field discipline has improved, assaults on referees have fallen, 5,000 more match officials have been recruited and the environment of children’s football has improved.

Dermot Collins, The FA’s Respect Manager, said: “The application of technology is an ongoing discussion in Football. This film takes a light hearted look at how it can be applied to improving behaviour in the Grassroots Game but ultimately the solution is in our own hands. We all have a part to play.”


Credits
Advertising agency: Man+Hatchet (http://www.manplushatchet.com)
Creative Director: Henry Cowling
Senior Creative: Rob Wakefield
Creative Team: Phil Lethbridge, Barry Fearn
Account Director: Simon Oldridge
Account Manager: Sophie Kay
Production Company: Man+Hatchet
Producer: Simon Sanderson
Director: Will Tribble
SFX: Chris Green
VFX: Tony Lymboura
Concept artist: Robert Cheetham

Heinz "Little Brother Charlie" TV Advert via: AMV BBDO

Heinz has released a 30-second TV ad aimed at parents. The spot was created by Abbott Mead Vickers BBDO and features two young brothers. The older of the two tries to play games – such as football and hide and seek – with his younger sibling, who is unfailingly bad at them. At dinner, both are served beans on toast and the older boy spots an opportunity to remedy the problem, giving his younger brother a forkful of his beans to help "grow him up a bit". The ad ends with the line: "For kids that are full of beanz, it has to be Heinz." The work was written by Rich McGrann, art directed by Andy Clough and directed by Benito Montorio through Blink.

Credits:
Creative agency: Abbott Mead Vickers BBDO
Copywriter: Rich McGrann
Art director: Andy Clough
Agency planners: Lucy Howard, Hannah Banfield
Producers: Paul Goodwin, Hannah Bhattachejee
Media agency: Vizeum
Production company: Blink
Director: Benito Montorio
Post-production company: MPC
via: CampaignLive UK

The Revolutionary Chocolatier Advert via Leo Burnett for Kellogg's Crunchy Nut Chocolate

Here's the new ad for the latest Kellogg's Crunchy Nut cereal variation -- Crunchy Nut Chocolate. Created by Leo Burnett and directed by famed director, Daniel Kleinman, the campaign is the fourth instalment of the brand's 'The trouble is they taste too good' campaign.

Like the commercials that have recently preceded it, 'Revolutionary Chocolatier' tells the story of the trouble that can occur as a consequence of Crunchy Nut's irresistible allure which, in this case, is Crunchy Nut Chocolate.

This episode of the campaign finds our now familiar duo hiding beneath the floorboards of a luxury chocolate shop in Paris during the height of the revolt against the decadent aristocracy. The fearsome leader of the Sans Culottes stands above them interrogating the shop's chocolatier on their whereabouts. He has no regard for her obvious fragility as he senses that his 'prey' is near. Absolute silence is critical for our fearful, hiding pair, their lives depend on it. But Crunchy Nut Chocolate proves more irresistible than ever before, and the unmistakable crunch again puts them in jeopardy.

Credits:
Project: Crunchy Nut Chocolate
Client: Will Brockbank, Area Brand Director, Kellogg Company
Creative agency: Leo Burnett London
Executive Creative Director: Justin Tindall
Creative Director(s): Tony Malcolm & Guy Moore
Copywriter: Ed Morris & Andy Drugan
Art director: Ed Morris & Andy Drugan
Agency Planners: Josh Bullmore & Ian Hilton
Account Handlers: Alice Hooper & Richard Henderson
Media agency: Carat
Agency Producer: Javré Dow
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
D.O.P.: Franz Lustig
Editor: Julian Tranquille at Cut & Run
Music & Sound Design: Jungle Sound
Post Production: Framestore London
Producer: Helen Hughes

John Lewis Home Insurance Advert 2013 - Things Matter

Nina Nesbitt sings a beautiful cover of Fleetwood Mac song "Don't Stop Thinking About Tomorrow" in the new John Lewis Home Insurance TV advert, "Things Matter."

Called "Things Matter", the new advert centres around your belongings, the things you have in your home that you perhaps don't appreciate everyday but wouldn't be without, as well as the sentimental items. The common thread through all of them is that everything matters. We want to capture the emotional side of insurance with the family connection to your home and its contents. We believe this fits in perfectly with the John Lewis Insurance brand and is what sits at the heart of all our products. The fundamental reason for any insurance is to make you feel you have the right protection for your home, your pets and even your car.

Using stop-frame animation, we follow the story of the entire contents of a family's house coming to life in ways that reflect their personality and character making their way out of the house, and assemble on the lawn for a family photo. It's a touching, poignant portrait of our family and all the items they own.

We strive to provide excellent product design and customer service and with our new positioning we're aiming to change the landscape of the insurance market with a more emotional story. via:

Credits:
Creative Ad Agency: adam&eve DDB
Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp
Creatives: Simon Lloyd, Christine Turner, Rory Hall, Steph Ellis
Agency producer: Sophie Smith
Director: Dougal Wilson
Production company: Blink
Animation: Clapham Road Studios
Producer: Ewen Brown
Production manager: Josh Smith
Lighting: Camera Man
Editor: Joe Guest
Post production: MPC
VFX Supervisor: Tom Harding
Audio: Anthony Moore at Factory Studios
Music: Finger Music

Barclays Premier League "Thank You" Advert

Barclays newest TV ad promoting its sponsorship of the Premier League comes just ahead of the start of the new season, entitled "Thank You". The spot was created by Bartle Bogle Hegarty and features real fans making their way to support their teams.

Credits:
Agency: BBH London
Client: Barclays Premiere League
Creative: Ric Hooley
Creative: Vix Jagger
Creative Director: Nick Gill
Producer: Peter Montgomery
Team Director: Julian Broadhead
Team Director: Leo Stoley
Production Company: Blink
Director: Benito Montorio
Executive Producer: James Studholme
Producer: Josh Barwick
DOP: Steve Annis
Post Production: MPC
Editor: Andy McGraw
Sound: Wave
Sound Engineer: Jack Sedgwick

New McDonald's "Little Farmers" TV Advert

McDonald's currently works with over 17,500 British and Irish farms to source all its whole cuts of beef, all its pork products, all bottled organic milk and all free-range eggs. Here we see a group of children happily playing with their toy farmyard to highlight each ingredient's story.

Credits:
Creative agency: Leo Burnett
Copywriter: Graham Lakeland
Art director: Richard Robinson
Planner (creative agency): Sarah Sandford
Media agency: OMD UK
Planner (media agency): Grace Cowey
Production company: Rattling Stick
Director: Sara Dunlop
Editor: Bill Smedley at Work Post
Post-production: The Moving Picture Company
Audio post-production: Wave Studios
Music: John Altman & Jeff Wayne Music

Mastercard - Prince George's Mum is Priceless

Here's one more Royal congratulatory print ad to honour the Royal Family and Baby Prince George, this one from Mastercard - Priceless.

The Duchess of Cambridge
Her Royal Highness Princess William
The Countess of Strathearn

George's Mum: Priceless

Congratulations Kate on your most important title yet.

Credits:
Creative Advertising Agency: McCann, London, UK

UK's Warburtons Bakery Celebrate The Royal Baby with "One's Bun is Done" Ad

Credits:
Creative Advertising Agency: WCRS, London
Copywriter: Steve Hawthorne
Art Director: Katy Hopkins
Creative Director: Billy Faithfull
Photographer: George Logan

Will and Kate's Nursery Decorator Screws Up In Brilliant Carling Advert

Carling: Exclusive 'Decorators' Ad - It's a Boy

The decorator screws up William and Kate's Royal Nursery in this brilliant new advert from Carling celebrating the arrival of the Royal Baby Boy. Watch as he finishes the room in a beautiful pink only to find out by the butler that it's not a girl but rather a boy.