Lost Choir Sing Mad World for the ICF on Universal Children's Day

In honor of Universal Children's Day, this beautiful ad comes to us from ad agency Grey (Germany) entitled "Lost Choir" for the International Children's Fund.

Every 3 seconds the world loses a child due to hunger, disease and contaminated water. To highlight this fact on Universal Children's Day, the Wuppertaler Kurrende Boy's Choir performed Mad World in front of an unsuspecting audience. During the performance a singer left the stage every 3 seconds until only one boy was left to deliver the message to a stunned audience.

Credits:
Brand: International Children's Fund
Title: Lost Choir
Agency: Grey Worldwide Düsseldprf, Germany
CCO: Roland Vanoni
CD: Mark Hendy & Neil Elliot
Creative: Dominik Janning
Art Director: Michael Kucharski
Producer: Anne Parlesch
Account Manager: Anna-Christin Saric
Production Company: Parasol Island
Producer: Kim Düsselberg
DoP: Tim Neiser
2nd Unit: Lukas Remie
Sound: Class Berger
Post production: Dennis Guth
Mastering: Marco Manzo, Studio Funk, Düsseldorf.