AXE Gets Young and Mature In New 3D Ad Campaign

A new ad campaign for AXE and their newest product Young/Mature. Get out those 3D glasses as the commercial uses some really nice stereoscopic 3D technology, but rest assured AXE loyalists it is still an AXE ad with sexy young men and women.

Credits:
Agency: Ponce, Buenos Aires
Client: Axe
Executive Creative Director: Ricardo Armentano
Executive Creative Director: Luigi Ghidotti
Creative Director: Mario Crudele
Creative Director: Lucas Cambiano
Art Director: Pedro Losada
Copywriter: Nicolas Zarlenga
Agency Producer: Brenda Morrison Fell
Production Company: Landia
Director: Maxi Blanco
Executive Producer: Claudio Amoedo
Production Director: Diego Dutil
Photography Director: Marcelo Lavitman
Editor: Pablo Colella
Post Production: Che Revolution Post
Music: George Barnett
Sound: Elefante Resonante

2013 Nissan Altima A 3D Water Projection Display

Ad agency JWT, Toronto and production house ThinkingBox use some very innovative equipment to project a 3D film on the lakes and harbors of major Canadian cities simultaneously to introduce the 2013 Nissan Altima. The 120 foot screen of water pumped out 3,300 litres of water per minute to thrill of onlookers.

Credits:

Client: Nissan Canada

Agency: JWT, Toronto

Production: thinkingbox

Creatives: JWT

Strategist: NEWAD

Tag Heuer "The Frog - Everything Can Change in 1/1000th Of A Second"

This is some really awesome 3D animation work for Tag Heuer, "the frog". Thanks to Stash Media for discovering the spot and tracking down Mécanique Générale, (the Paris based 3D print and animation film production company) who created the Tag Heuer spot.
Loving the tagline too....Everything can change in 1/1000th of a second.

Credits:
Production Co: Mécanique Générale, Paris.

Chevy Sonic 3-D Interactive Projection Billboard

The world's largest 3-D interactive projection billboard was created to promote the Chevy Sonic on the Roosevelt Hotel in Las Vegas.

Hollywood Boulevard was taken over last week, where they re-created the giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel. Passers-by were given a chance to use a human-sized joystick to direct the claw which was projected onto the side of a building and had a chance to win an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.

The project was the work of Goodby Silverstein & Partners and Pearl Media. "With Pearl's innovative approach to experiential advertising and Sonic's willingness to try 'firsts,' we at Chevy wanted to take the partnership into groundbreaking territory. So we added the real-time experiential claw-game piece," said Kevin Mayer, Chevrolet's director-advertising and sales promotion. "Sonic is up for any challenge, and Pearl's Claw Game pushed the Sonic into a new gaming realm that combined old-school fun with cutting-edge technology."

The famous Roosevelt Hotel is no stranger to being used for 3-D projections, Lexus put a twist on traditional Earth Day activities when it brought Earth Night to Hollywood as part of the launch of the all new CT 200h. Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls and windows of the hotel to animate the landmark.


Pearl also did one for the release of the X-Men film on the Roosevelt.