DDB Brussels Launches the #nofilterjustrayban Ray-Ban Project

Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban's wide range of polarized color lenses: from sky blue to hot pink.

In all major Belgian cities, trams have been redesigned into "Ray-Ban Test-Drive Trams" that let you discover the city through different Ray-Ban color lenses.

Tapping into the use of filters on mobile platforms like Instagram, posters inside the tram invite travellers to share their pictures of the city with #nofilterjustrayban.

Credits:
Campaign: #nofilterjustrayban
Creative Ad Agency: DDB Brussels
Client: Ray-Ban Belgium (Luxottica Group)
Marketing Manager: Dagmar Sleuwaegen
Agency: DDB Brussels
Creative Director: Peter Ampe
Creation: Gertjan De Smet
Account Manager: Gertjan De Smet
Strategic planner: Maarten Van Daele
Head of Digital: Geert Desager
Online producer: Simon De Pauw, Sevenedge
Experience Architect: Maarten Breda
Graphic Designer: Arnaud Hemroulle
Production company: Lijncom, JCDecaux, Clear Channel
Photographer: Mary-Ann Koninckx, Yannick Tielemans
Media: website, transit, social media

Ray-Ban Prints Ads | Streaker, Rodeo, Photojournalist

A trio of new print ads from the Ray-Ban Never Hide campaign, the prints include The Streaker, The Photojournalist and The Rodeo.

Credits:
Advertising Agency: Marcel, Paris, France
Chief Creative Officer / Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Julien Sens
Art Director: Nicolas Damiens
Photographer: Mark Seliger
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Supervisors: Alberto Scorticati, Shannon Eddy
Account Manager: Charles Vieillefosse
International Head Of Strategic Planning: Rob Klingensmith
Planner: David Daines
Line Producer: Thomas Geffrier
Producer: Ruth Levy

The Ray-Ban Instagram Limited Edition

Ray-Ban introduces the the Instagram Limited Edition. Yup everything looks better with Instagram.

"Everything looks better with Instagram".
A cross-marketing product launch to make the world (and you) look better.

Credits:
AD: Mauricio Thomsen
CW: Eduardo Dall' Oglio