Introducing The HIV Health-Share Project via Let's Talk HIV

Donate your Health Care to someone who needs it.

In Sweden there is a healthcare benefit called Friskvardsbidrag, a sum of money you get from your employer. You can use it for a gym membership, physical therapy or any healthcare-related activity.

Many people have an opportunity to use this great benefit through their work, many choose not to. This means that a large amount of potential do-good-money goes to waste every year. Until now.

Introducing The HIV Health-Share, a simple idea that let's you donate your personal healthcare benefit to someone else.

Credits:  
Ad Agency: DDB, Stockholm
Creative Director: Fredrik Simonsson, Magnus Jakobsson
Art Director: Gustav Holm, Joakim Khoury
Copywriter: Gustav Holm, Daniel Vaccino
Motion Graphic Designer: Eskil Lundberg
Account Manager: Camilla Ryttare
Editor: Johannes Gustafsson
Production Company: DDB Film
Producer: Carl Linder
Artworker: Petter Mollberg-Fagring, Peter Danielsson
Digital Developer: Patrick Chan
Digital Director: Andreas Fabbe
Factor: Anna Hellenberg
Sound design: Red Pipe
Music: Max Linder
Thanx to: Lotta Lundgren and The Embassy.
Public Relations: Simon Strand

Be The Artist Not The Canvas, Steinlager Beer PSA

Credits:
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Gavin Siakimotu
Copywriter: Natalie Knight
Account Director: Susie Darling
Photographer: Troy Goodall
Account manager: Jonathan Rea
Photographer Producer: Michele Richards

"Right By You" is Slamming The Door on Suicide

It's time to do right by our youth. Watch this video to see why we need to do more to support youth mental health & prevent tragedies like suicide.

The ad calls on viewers to visit rightbyyou.ca and sign a petition encouraging governments to change the way we support and fund youth mental health.

CREDITS:

Campaign Title: Campaign Name: Right By You
Client: Partners for Mental Health

Advertising Agency: UNION Creative, Toronto, Canada
Executive Creative Director/ Partner: Lance Martin
Art Director: Lorraine Sit
Copywriter: Marisa Faustino
Designer: Emmanuel Obayemi
Agency Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Manager: Rhiannon Enss
Planner: Naeiri Zargarian

Production Company: Sons & Daughters
Director: David Quinn
Executive Producer: Jeff Darragh
Producer: Sam Benson

Editing Company: Rooster
Editor: Izzi Ehrlich
Post Production: Fort York VFX
Online Artist: Andrew Rolfe
Sound Design/Music: RMW
Audio Engineer: Dustin Anstey
Music Producer: Jeff Cohen

via: Glossy Inc.

Demi Moore Narrates "What I Love" psa for the Climate Reality Project

Demi Moore narrates the latest ad, "What I Love" for The Climate Reality Project.
To love a thing means wanting it to exist. Take the experience and find the things you can't live without at http://whatilove.org

The exciting news just keeps on coming.

Our chairman, former Vice President Al Gore went onstage at the Social Good Summit to announce the launch of a new digital experience the Climate Reality team has created for people just like you. And we had to share the news.

As you know, the real threat of climate change isn't just what it means for polar bears. It's also what the crisis means for the things that make us who we are ... the people, places, and experiences that shape our identity and give our lives meaning.

We designed our new tool to bring simple truth home and make climate change a personal reality for people everywhere. We're calling it What I Love ... and we're very excited to be able to share this with you before anyone else.

What I Love asks you to choose the people, places, and things that define your life ... and then reveals how climate change will directly impact each one.

You understand how climate change affects both distant landscapes and our daily lives, and we need your help ensuring others do too.

Credits:
Brand: The Climate Reality Project
Ad Agency: B-Reel
Director: Matthew L. Lloyd
Director of Photography: Matthew L. Lloyd
Assistant Cameraman: David Edsall
Colorist: Michael Kellogg
Music: Nylon Studios
Music: Moby
Sound Effects: Drastic Music
Production: B-Reel
Voice Over: Demi Moore

Water Kills campaign for Water is Life Organization via Miami Ad School

Diseases from unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war. Water Kills campaign aims to get donations to fight this problem for Water Is Life organization.

Credits:
Ad Agency: Miami Ad School, San Francisco
Art Director, Copywriter: Hazar Aki
Photography: Clint Blowers

Network Rail, Track Tests featuring Wretch 32 & George the Poet

Network Rail: Track Tests Public Awareness Campaign

We set up this test to bust the myth that sound isn’t necessarily straight forward and won’t behave as you’d think. It reflects off buildings, fences, embankments, etc, and competes with other noises in the area. Much of the train sounds actually radiate outwards, with wheels acting a bit like amplifiers. People often make the mistake that they’d know which way the train is coming from by the noise it creates, this test proves it can be pretty tricky and really not worth the risk. Take the test yourself at http://www.youtube.com/user/networkrail/tracktest

 Credits: 
Title/Project: Network Rail Track Tests
Creative Ad Agency: M&C Saatchi
Copywriter: Dan McCormack, Luke Boggins
Art director: Luke Boggins, Dan McCormack
Planner: Bridget McCann
Media agency: Walker Media
Media planner: Jess Treasure
Production company: Mrs Grey
Director: Alex Garzioli
Audio Post Production: Angell
Sound Post Production: Mrs Grey

psa: Rape "It's Your Fault"

"It's Your Fault"
All India Bakchod (AIB 365) a collective of entertainers consisting of Tanmay Bhat, Gursimran Khamba, Rohan Joshi, and Ashish Shakya, together they create a weekly sketch show from India's edgiest, politically incorrect and humorous news headlines.

AIB 365's lastest work is an ingenious video that adds humor and sarcasm to this public awareness campaign for Violence Against Women Prevention. The PSA entitled "It's Your Fault" blames women themselves for being the victims of rape. With ridiculous lines like "...scientific studies suggest that women who wear skirts are the leading cause of rape, do you know why? Because men have eyes." The video goes on to blame women for watching Bollywood films, mobile devices and the lack of support from India's Police...the comedic approach to the campaign actually might work.

Every sexual assault case in India inspires a string of stupid and hateful remarks against women. This is our response to those remarks.

Credits:
Director: Ashwin Shetty
Cinematographer: Ankit Mhatre
Written by: AIB.
Editors: Ashish Heblekar & Shashwat Datta
Music: Mehar Chumble
Assistant Directors: Shruti Naik & Geethika Chandran Kinakkal
Line Producer: Achal Manglik
Assistant Producer: Melbun D'souza
Live Sound: Rinku Pathak

The Breathe Easies "Don't Smoke in the House" - PSA

The Breathe Easies star in this new anti-smoking ad campaign created by The Barbarian Group for the Ad Council.
Seven million children in the United States have asthma and nearly two-thirds of them will experience an asthma attack this year. The CDC estimates that children miss 11 million school days each year due to asthma.

Although there is no known cure for the disease, experts agree that there are a variety of ways to reduce the number of asthma attacks. One way is to reduce exposure to the environmental factors - asthma triggers - that make asthma worse. This campaign provides parents and caregivers with simple tips on how to eliminate specific asthma triggers in order to reduce symptoms and help prevent asthma attacks.

The new English and Spanish PSAs introduce the Breathe Easies, an asthma-centric rock band whose catchy tunes provide parents and caregivers with these tips in a way they won't easily forget. For more tips and fun songs about preventing asthma attacks audiences are encouraged to visit www.noattacks.org.

This campaign first launched in March 2001 and includes PSAs of all media types in both English and Spanish.

Credits:
Creative Advertising Agency: The Barbarian Group
Directed By: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Associate Creative Director: Gareth O’Brien
Senior Producer: Kitty Dillard
Production Coordinator: Ann Seymour
Art Direction: Gareth O'Brien, Thomas Schmid
Storyboards: Gareth O’Brien, Thomas Schmid
Puppet Design: Gareth O’Brien, Thomas Schmid
Set Design: Gareth O’Brien, Thomas Schmid
Additional Design: Ben Langsfeld, Yker Moreno
3D Previs: Brice Linane, Ryan O'Phelan, Arvid Volz
Puppet Construction: James Godwin
Set Construction: J Bell
Lead Onsite Set Build: J Bell
Prop Stylist/Lead Art Department: Leah Berkowitz
Art Department: Kyle Mowat, Andrew Schoneweis
Editorial: Chad Colby, Justin Lawes, Gareth O’Brien, Andrew Schoneweis
Animation/Composite: Chad Colby, Jose Fuentes, Justin Lawes, Gareth O’Brien, Andrew Schoneweis
Director of Photography: Davon Slininger
Bello: James Godwin
Tuuli: Tyler Bunch
Choons: Ceili Clemens
Colorist: Seth Ricart
Music: Parry Gripp

Powerful New St John Ambulance First Aid Advert Save the Boy

Learn first aid and you can be the difference between life and death.

St John Ambulance has thousands of volunteers, yet it's impossible for them to be there all the time. This film shows why it's vitally important that everyone learns first aid. You can be the difference between a life lost and a life saved.

To see how to save the boy in this film, visit: www.sja.org.uk/savetheboy

Credits:
Creative Ad Agency: BBH London
Creative Team: Rob Ellis, Alex Ball
Creative Director: Matt Doman, Ian Heartfield
TV Producer: Natalie Parish
Production Company: Blink
Director: Dougal Wilson
Executive Producer: James Studholme
Producer: Ewen Brown
DOP: Lasse Frank
Post Production: MPC
VFX Producer: Josh King
VFX Supervisor: Tom Harding
VFX Supervisor: Adam Crocker
Colorist: Jean-Clement Soret, James Tillett
Editing House: Final Cut
Editor: Joe Guest
Editor: Paul Moth
Sound: Factory
Sound Engineer: Sam Robson

"Safe Sex for Seniors" This PSA Doubles as How-To Visual Demonstration in Pleasure

Originally released in April of 2012, this psa is worth a second look.

In the past 5 years, the rate of STDs among active seniors has risen over 70%. This public service announcement created by Safe Sex For Seniors created by DDB's New York office promotes the importance of using condoms, illustrated by mature adults in various poses of the Kama Sutra.

Credits:
Creative Ad Agency: DDB, New York
CCO: Matt Eastwood
ECD: Janet Guillet
Head of Art: Menno Kluin
Designer: Juan Carlos Pagan
Creative Director/Copywriter: Beth Mart
Creative Director/ Art Director: Dianne Rella
Account: Jen Pearse-Haran
Executive Producer: Joanne Diglio
Edit House: Union Editorial
Editor: Michael Colao, Ben Longland
Head of Production: Ed Zazzera
Director(s): RIESS/HILL
Edit House: UNION EDITORIAL NY/LA
PRODUCTION CO: PAYDIRT
MUSIC HOUSE: SINGING SERPENT
COMPOSER: BRANDON O'CONNOR

Production House:
Executive Producers: Jonathon Ker, Jeremy Barrett
Producer: Leah Fleischmann
DP: Chris Riess

350 Action's Powerful New PSA - Climate Name Change

350 Action, a climate change activist group, is petitioning the World Meteorlogical Organization to change their naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual policy makers who deny climate change. The campaign, at ClimateNameChange.org, kicks off with a video that brings the proposed naming system to life. At the heart of the campaign and site is the actual petition, information about climate change, the policy makers who obstruct and deny climate change and more.

Credits:
Advertising Agency: Barton F. Graf 9000, LLC, New York, USA
Chief Creative Officer: Gerry Graf
Executive Creative Directors: Eric Kallman, Brandon Mugar
Creative Director / Copywriter: Dave Canning
Creative Director / Art Director: Dan Treichel
Senior Designer: Matt Egan
Head of Production/Executive Producer: Carey Head
Creative Technology Director: Jonathan Vingiano
Account Director: Jennifer Richardi
Business Affairs Director: Jennifer Pannent
Planner: Danielle Travers
Production Company: Furlined
Director: Ted Pauly
VP/Executive Producer: Eriks Krumins
Executive Producer: Dave Thorne
Executive Producer of Sales: Meghan Lang
Line Producer: Jennifer Gee
DOP: Kris Kachikis
Edit: Big Sky Edit
Editor / Sound Designer / Mixer: Chris Franklin
Co-Editor / Colorist: Dave Madden
Sr. Asst. Editor: Liz Bilinsky
Jr. Asst. Editor: Megan Elledge
Graphics / FX: Ryan Sears, Steve Kutny
Executive Producer: Cheryl Panek
Asst. Producer: Grace Phillips
Music: APM Music
Account Executive: Lauren Bell
Stock Video Footage: T3Media
Senior Account Manager: Amy Geisert
Photography: Magnum Photos
Corporate Sales Manager: Diane Raimondo
Photographer: Paolo Pellegrin

Powerful PSA "Stand Up to "Stand Your Ground" via Coalition to Stop Gun Violence

A new PSA ad from the Coalition to Stop Gun Violence urging Americans to "Stand up to 'Stand Your Ground'" laws in 26 states across the United States.

Visit http://www.csgv.org/standup to sign a petition to your state legislators calling on them to oppose "Stand Your Ground" laws.

Cundari Shares A Moment Of Joy With Us In CIBC Run for the Cure "The Moment" Ad

Beautiful new ad from Cundari Advertising for the CIBC Run for the Cure. "The Moment" unlike many psa ads seems to be leaning to heart breaking news as a couple sits in their doctor's office only to be told that she is cancer free.


For those facing breast cancer, sometimes one moment can change everything. Watch and share this to honour all those you're running for on Sunday, October 6. Sign up at http://runforthecure.com/

Credits:
Client: CIBC
Art Director: Jung Ahn
Copywriter: Maggie Pycherek
Group Creative Directors: Cory Eisentraut, Mike Sipley
CCO: Andrew Simon
Agency Producer: Kasia Zeniuk
Account Director: Kristin Vekteris
Account Supervisor: Kiera Lalonde
Account Coordinator: Hillary Lanyon
Director: Hubert Davis
Production Company: Untitled
Editing Company: Rooster
Editor: Dave de Carlo
Sound Studio: Pirate Toronto
Composer: Todor Kobakov
via:

Tennis Canada - Let's Make Tennis Matter

Tennis Canada launch a national public service ad campaign promoting tennis participation for children across the country and the “Let’s Make Tennis Matter for Kids” fundraising initiative. The campaign includes three ads that highlight the fact that maybe, just maybe not every kid in Canada wants to play hockey and to give tennis a shot. Above, "Goaltending" and below "Penalty Box".

“We know that hockey in Canada is like a religion,” said Michael S. Downey, president and CEO, Tennis Canada. “But the truth of the matter is that not all kids are interested in lacing up their skates and hitting the ice for the first time. We want to ensure our sport is an option for those kids and their parents by increasing awareness and accessibility to Kids Tennis. This campaign and the resulting money raised will help us in achieving our mission of growing the sport of tennis across Canada.”

The campaign is the work of Toronto based Bensimon Byrne, Canada's largest independent agency. That sounds so good considering the recent mega Publicis/Omnicom merger.



Credits:
Creative Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Joseph Bonnici
Associate Creative Director / Art Director: Dan Strasser
Associate Creative Director/ Copywriter: David Mueller
Account Director: Mark Hewitt
Producers: Christine Pacheco, Michelle Pilling
French Producer: Claudia Theriault
Film Production: OPC
Director: Chris Woods
Executive Producer: Harland Weiss
Editing: Married to Giants
Editor: Graham Chisolm
Audio: Pirate
Director: Vanya Drakul
Transfer: Alter Ego
Online: Alter Edo
Online Editor: Darren Archim

Via: The Toronto Egotist

Virgin Mobile FreeFest 2013 Lineup

See the house that FreeFest built in this Virgin Mobile ad raising awareness and money for the cause, the spot also introduces this year lineup. A few of the bands you can expect include: Icona Pop, Pretty Lights, Vampire Weekend, and Kaskade.

This year, the residents of the Sasha Bruce RE*Generation house want to share the 2013 Virgin Mobile FreeFest lineup.

Every year, Virgin Mobile FreeFest raises money for people without homes. With your generous donations, they were able to open the Sasha Bruce RE*Generation house.

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"New Beer" - Marijuana Policy Project NASCAR Ad Says Smoke Don't Drink

NASCAR fans attending the 2013 Brickyard 400 races are being greeted by this ad on a jumbotron at the Indianapolis Motor Speedway.

The spoof beer ad produced by the Marijuana Policy Project (http://www.mpp.org) - highlights the relative safety of marijuana compared to alcohol by characterizing marijuana as a "new 'beer'" with "no calories," "no hangovers," and "no violence" associated with its use...Big Nascar sponsors Crown Royal and Miller Lite I'm sure aren't too pleased about this ad.

KBS+ Creates A Powerful Ad Campaign For World Vision Canada

“Some things should never be for sale. Let’s end child slavery at nochildforsale.ca”

Credits:
Creative Advertising Agency: KBS+, Toronto, Canada
Executive Creative Director: Dan Pawych
Associate Creative Director, Art Director: Nicole Ellerton
Associate Creative Director, Copywriter: Mark Lewis
Photographer: Frank Hoedl at Westside Studios

Embarrassing Drunken Walks Make For This Great PSA

Diageo's new "Think How You Drink" online ad campaign debuts in Western Europe that features some embarrassing drunken walks. "With this video we are deliberately using humor to catch people's attention," Malcolm D'Sa, Diageo's marketing innovation director for Western Europe, said in a statement. "Responsible drinking campaigns in the past have tended either to preach or to scare" he added. "We know that drinking to excess is a serious issue -- but our primary concern is to be effective. The message, that drinking can have harmful consequences, is still in there and it is a strong message. We've just approached it in a different way."

Not to worry if you don't remember last night, the people in the video are all actor's.




Credits:
Creative Ad Agency: Marmalade Film and Media, Soho, London http://www.marmaladefilmandmedia.com/

Powerful New Ad For The Boston Police Foundation - "Back Up Boston's Finest"

The creative studio Gentleman Scholar teams up with long-time collaborators Whitehouse Editorial on a powerful spot for Boston Police Foundation. Donnie Wahlberg provides a sober plea for support over a procession of still images portraying the Boston police at their heroic best, racing to crime scenes, mingling with the community, remaining calm in the maw of chaos.

Whitehouse editor, Adam Robinson, approached Gentleman Scholar to work on the piece, after teaming with them on the titles for the Harmony Korine-directed film, Spring Breakers, confident that the postproduction experts would deftly enhance the powerful sequence of images with understated VFX.

“I grew up in the area so it was a project I was excited to be a part of,” explains Whitehouse Editorial Editor Adam Robinson. “I was talking to Carissa (Marlowe), Joe (Berkeley) and Dave (Wall) about it and we were thinking that if we could get the crew at Gentleman Scholar on board, it would take it to another level. They really brought it to life.”

“We’ve have a very collaborative process with Whitehouse, and this Boston Police Foundation project was the perfect opportunity to flex our collective muscles,” notes Gentleman Scholar CD Will Johnson. “Creating a meaningful spot for a worthy organization is something that we can all be really proud of.”

CREDITS:
Client: Boston Police
Spot Title: “Boston Police Video”
Date: July 2013
Agency: Hill Holliday
Copywriter: Joe Berkeley
Art Director: David Wall
Producer: Carissa Marlowe
Editorial: Whitehouse Editorial
Editor: Adam Robinson
VFX: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Producer: Tyler Locke
Designer/Animator: Macauley Johnson, Matthew Andrews, Sam Kim
via: Trust Collective

Canadian Cancer Society PSA Posters Come To Life "Down There"

These posters were displayed in high traffic areas of Toronto with different die-cut shapes, the surrounding vegetation grew through the shapes displaying some signature Julyna designs. The message was simple - stlye your area "down there" to support awareness and fundraising for cervical cancer.

Credits:
Client: Canadian Cancer Society
Creative Ad Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matt Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Photographer: Philip Rostron