Introducing The HIV Health-Share Project via Let's Talk HIV

Donate your Health Care to someone who needs it.

In Sweden there is a healthcare benefit called Friskvardsbidrag, a sum of money you get from your employer. You can use it for a gym membership, physical therapy or any healthcare-related activity.

Many people have an opportunity to use this great benefit through their work, many choose not to. This means that a large amount of potential do-good-money goes to waste every year. Until now.

Introducing The HIV Health-Share, a simple idea that let's you donate your personal healthcare benefit to someone else.

Credits:  
Ad Agency: DDB, Stockholm
Creative Director: Fredrik Simonsson, Magnus Jakobsson
Art Director: Gustav Holm, Joakim Khoury
Copywriter: Gustav Holm, Daniel Vaccino
Motion Graphic Designer: Eskil Lundberg
Account Manager: Camilla Ryttare
Editor: Johannes Gustafsson
Production Company: DDB Film
Producer: Carl Linder
Artworker: Petter Mollberg-Fagring, Peter Danielsson
Digital Developer: Patrick Chan
Digital Director: Andreas Fabbe
Factor: Anna Hellenberg
Sound design: Red Pipe
Music: Max Linder
Thanx to: Lotta Lundgren and The Embassy.
Public Relations: Simon Strand

Toronto Ad Shop Creates A Twitter Powered #HomelessTurkey Campaign In An Effort To Feed Cities Homeless

Toronto Ad agency BlackJet develops a Twitter hashtag powered turkey feeder to help feed our city's homeless this Thanksgiving.

For every 1000 tweets that include the hashtag #HomelessTurkey,
10 turkeys will be donated to Good Shepherd Ministries annual Thanksgiving meal.

Press:

TORONTO, ON (October 9, 2013) Blackjet Inc., a Toronto-based marketing agency,

launched today an innovative digital campaign to increase awareness for their client,

Good Shepherd, a food and service provider for the city’s homeless. The concept is

simple – every time someone includes #HomelessTurkey in a tweet, a small portion of

feed will be dispensed from a Blackjet custom-built and programmed hashtag-powered

feeder to three lucky turkeys that have been spared from their Thanksgiving fate. For

every 1000 tweets that includes the hashtag #HomelessTurkey before October 10, 10

turkeys will be donated to Good Shepherd’s annual Thanksgiving meal. The campaign

is a pro-bono initiative for the agency.

Blackjet’s custom turkey feeder is powered by a trough-auger, controlled via a USB

relay, which connects to a server that scours Twitter for all tweets containing the

hashtag #HomelessTurkey. When the hashtag is used, the server activates

the USB relay, which near-instantly feeds the turkeys.

Tweet a turkey and watch it eat live now at HomelessTurkey.com.

Blackjet enlisted Thunderclap to help amplify social reach and awareness, in turn

maximizing the number of turkeys to be donated to Good Shepherd. Thunderclap, a

social media crowdspeaking platform, will broadcast a message tomorrow from the

accounts of all #HomelessTurkey campaign supporters, reaching an additional 120,000

potential supporters at the exact same time.

Also beginning today is a three-day, on-site activation at the corner of Queen and Soho

Sts. in Toronto, where a live feed of the hashtag-fed turkeys (comfortable on a farm in

New Tecumseth, ON) will stream daily from 10:00 a.m. to 7 p.m. ET. The live stream will

be accompanied by a street team who will educate passersby on the Good Shepherd’s

services for Toronto’s homeless.

Good Shepherd serves more than 1200 free meals to the homeless everyday, more

than any other organization in Toronto. Well known on the streets of Toronto as a place

to get a hot meal, clean clothes and a safe, clean bed for the night, Good Shepherd is a

leading provider of comprehensive services to homeless, disadvantaged and

marginalized people in the city.

Be The Artist Not The Canvas, Steinlager Beer PSA

Credits:
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Gavin Siakimotu
Copywriter: Natalie Knight
Account Director: Susie Darling
Photographer: Troy Goodall
Account manager: Jonathan Rea
Photographer Producer: Michele Richards

"Right By You" is Slamming The Door on Suicide

It's time to do right by our youth. Watch this video to see why we need to do more to support youth mental health & prevent tragedies like suicide.

The ad calls on viewers to visit rightbyyou.ca and sign a petition encouraging governments to change the way we support and fund youth mental health.

CREDITS:

Campaign Title: Campaign Name: Right By You
Client: Partners for Mental Health

Advertising Agency: UNION Creative, Toronto, Canada
Executive Creative Director/ Partner: Lance Martin
Art Director: Lorraine Sit
Copywriter: Marisa Faustino
Designer: Emmanuel Obayemi
Agency Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Manager: Rhiannon Enss
Planner: Naeiri Zargarian

Production Company: Sons & Daughters
Director: David Quinn
Executive Producer: Jeff Darragh
Producer: Sam Benson

Editing Company: Rooster
Editor: Izzi Ehrlich
Post Production: Fort York VFX
Online Artist: Andrew Rolfe
Sound Design/Music: RMW
Audio Engineer: Dustin Anstey
Music Producer: Jeff Cohen

via: Glossy Inc.

Demi Moore Narrates "What I Love" psa for the Climate Reality Project

Demi Moore narrates the latest ad, "What I Love" for The Climate Reality Project.
To love a thing means wanting it to exist. Take the experience and find the things you can't live without at http://whatilove.org

The exciting news just keeps on coming.

Our chairman, former Vice President Al Gore went onstage at the Social Good Summit to announce the launch of a new digital experience the Climate Reality team has created for people just like you. And we had to share the news.

As you know, the real threat of climate change isn't just what it means for polar bears. It's also what the crisis means for the things that make us who we are ... the people, places, and experiences that shape our identity and give our lives meaning.

We designed our new tool to bring simple truth home and make climate change a personal reality for people everywhere. We're calling it What I Love ... and we're very excited to be able to share this with you before anyone else.

What I Love asks you to choose the people, places, and things that define your life ... and then reveals how climate change will directly impact each one.

You understand how climate change affects both distant landscapes and our daily lives, and we need your help ensuring others do too.

Credits:
Brand: The Climate Reality Project
Ad Agency: B-Reel
Director: Matthew L. Lloyd
Director of Photography: Matthew L. Lloyd
Assistant Cameraman: David Edsall
Colorist: Michael Kellogg
Music: Nylon Studios
Music: Moby
Sound Effects: Drastic Music
Production: B-Reel
Voice Over: Demi Moore

Water Kills campaign for Water is Life Organization via Miami Ad School

Diseases from unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war. Water Kills campaign aims to get donations to fight this problem for Water Is Life organization.

Credits:
Ad Agency: Miami Ad School, San Francisco
Art Director, Copywriter: Hazar Aki
Photography: Clint Blowers

Network Rail, Track Tests featuring Wretch 32 & George the Poet

Network Rail: Track Tests Public Awareness Campaign

We set up this test to bust the myth that sound isn’t necessarily straight forward and won’t behave as you’d think. It reflects off buildings, fences, embankments, etc, and competes with other noises in the area. Much of the train sounds actually radiate outwards, with wheels acting a bit like amplifiers. People often make the mistake that they’d know which way the train is coming from by the noise it creates, this test proves it can be pretty tricky and really not worth the risk. Take the test yourself at http://www.youtube.com/user/networkrail/tracktest

 Credits: 
Title/Project: Network Rail Track Tests
Creative Ad Agency: M&C Saatchi
Copywriter: Dan McCormack, Luke Boggins
Art director: Luke Boggins, Dan McCormack
Planner: Bridget McCann
Media agency: Walker Media
Media planner: Jess Treasure
Production company: Mrs Grey
Director: Alex Garzioli
Audio Post Production: Angell
Sound Post Production: Mrs Grey

psa: Rape "It's Your Fault"

"It's Your Fault"
All India Bakchod (AIB 365) a collective of entertainers consisting of Tanmay Bhat, Gursimran Khamba, Rohan Joshi, and Ashish Shakya, together they create a weekly sketch show from India's edgiest, politically incorrect and humorous news headlines.

AIB 365's lastest work is an ingenious video that adds humor and sarcasm to this public awareness campaign for Violence Against Women Prevention. The PSA entitled "It's Your Fault" blames women themselves for being the victims of rape. With ridiculous lines like "...scientific studies suggest that women who wear skirts are the leading cause of rape, do you know why? Because men have eyes." The video goes on to blame women for watching Bollywood films, mobile devices and the lack of support from India's Police...the comedic approach to the campaign actually might work.

Every sexual assault case in India inspires a string of stupid and hateful remarks against women. This is our response to those remarks.

Credits:
Director: Ashwin Shetty
Cinematographer: Ankit Mhatre
Written by: AIB.
Editors: Ashish Heblekar & Shashwat Datta
Music: Mehar Chumble
Assistant Directors: Shruti Naik & Geethika Chandran Kinakkal
Line Producer: Achal Manglik
Assistant Producer: Melbun D'souza
Live Sound: Rinku Pathak

The Breathe Easies "Don't Smoke in the House" - PSA

The Breathe Easies star in this new anti-smoking ad campaign created by The Barbarian Group for the Ad Council.
Seven million children in the United States have asthma and nearly two-thirds of them will experience an asthma attack this year. The CDC estimates that children miss 11 million school days each year due to asthma.

Although there is no known cure for the disease, experts agree that there are a variety of ways to reduce the number of asthma attacks. One way is to reduce exposure to the environmental factors - asthma triggers - that make asthma worse. This campaign provides parents and caregivers with simple tips on how to eliminate specific asthma triggers in order to reduce symptoms and help prevent asthma attacks.

The new English and Spanish PSAs introduce the Breathe Easies, an asthma-centric rock band whose catchy tunes provide parents and caregivers with these tips in a way they won't easily forget. For more tips and fun songs about preventing asthma attacks audiences are encouraged to visit www.noattacks.org.

This campaign first launched in March 2001 and includes PSAs of all media types in both English and Spanish.

Credits:
Creative Advertising Agency: The Barbarian Group
Directed By: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Associate Creative Director: Gareth O’Brien
Senior Producer: Kitty Dillard
Production Coordinator: Ann Seymour
Art Direction: Gareth O'Brien, Thomas Schmid
Storyboards: Gareth O’Brien, Thomas Schmid
Puppet Design: Gareth O’Brien, Thomas Schmid
Set Design: Gareth O’Brien, Thomas Schmid
Additional Design: Ben Langsfeld, Yker Moreno
3D Previs: Brice Linane, Ryan O'Phelan, Arvid Volz
Puppet Construction: James Godwin
Set Construction: J Bell
Lead Onsite Set Build: J Bell
Prop Stylist/Lead Art Department: Leah Berkowitz
Art Department: Kyle Mowat, Andrew Schoneweis
Editorial: Chad Colby, Justin Lawes, Gareth O’Brien, Andrew Schoneweis
Animation/Composite: Chad Colby, Jose Fuentes, Justin Lawes, Gareth O’Brien, Andrew Schoneweis
Director of Photography: Davon Slininger
Bello: James Godwin
Tuuli: Tyler Bunch
Choons: Ceili Clemens
Colorist: Seth Ricart
Music: Parry Gripp

Powerful New St John Ambulance First Aid Advert Save the Boy

Learn first aid and you can be the difference between life and death.

St John Ambulance has thousands of volunteers, yet it's impossible for them to be there all the time. This film shows why it's vitally important that everyone learns first aid. You can be the difference between a life lost and a life saved.

To see how to save the boy in this film, visit: www.sja.org.uk/savetheboy

Credits:
Creative Ad Agency: BBH London
Creative Team: Rob Ellis, Alex Ball
Creative Director: Matt Doman, Ian Heartfield
TV Producer: Natalie Parish
Production Company: Blink
Director: Dougal Wilson
Executive Producer: James Studholme
Producer: Ewen Brown
DOP: Lasse Frank
Post Production: MPC
VFX Producer: Josh King
VFX Supervisor: Tom Harding
VFX Supervisor: Adam Crocker
Colorist: Jean-Clement Soret, James Tillett
Editing House: Final Cut
Editor: Joe Guest
Editor: Paul Moth
Sound: Factory
Sound Engineer: Sam Robson

"Safe Sex for Seniors" This PSA Doubles as How-To Visual Demonstration in Pleasure

Originally released in April of 2012, this psa is worth a second look.

In the past 5 years, the rate of STDs among active seniors has risen over 70%. This public service announcement created by Safe Sex For Seniors created by DDB's New York office promotes the importance of using condoms, illustrated by mature adults in various poses of the Kama Sutra.

Credits:
Creative Ad Agency: DDB, New York
CCO: Matt Eastwood
ECD: Janet Guillet
Head of Art: Menno Kluin
Designer: Juan Carlos Pagan
Creative Director/Copywriter: Beth Mart
Creative Director/ Art Director: Dianne Rella
Account: Jen Pearse-Haran
Executive Producer: Joanne Diglio
Edit House: Union Editorial
Editor: Michael Colao, Ben Longland
Head of Production: Ed Zazzera
Director(s): RIESS/HILL
Edit House: UNION EDITORIAL NY/LA
PRODUCTION CO: PAYDIRT
MUSIC HOUSE: SINGING SERPENT
COMPOSER: BRANDON O'CONNOR

Production House:
Executive Producers: Jonathon Ker, Jeremy Barrett
Producer: Leah Fleischmann
DP: Chris Riess

350 Action's Powerful New PSA - Climate Name Change

350 Action, a climate change activist group, is petitioning the World Meteorlogical Organization to change their naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual policy makers who deny climate change. The campaign, at ClimateNameChange.org, kicks off with a video that brings the proposed naming system to life. At the heart of the campaign and site is the actual petition, information about climate change, the policy makers who obstruct and deny climate change and more.

Credits:
Advertising Agency: Barton F. Graf 9000, LLC, New York, USA
Chief Creative Officer: Gerry Graf
Executive Creative Directors: Eric Kallman, Brandon Mugar
Creative Director / Copywriter: Dave Canning
Creative Director / Art Director: Dan Treichel
Senior Designer: Matt Egan
Head of Production/Executive Producer: Carey Head
Creative Technology Director: Jonathan Vingiano
Account Director: Jennifer Richardi
Business Affairs Director: Jennifer Pannent
Planner: Danielle Travers
Production Company: Furlined
Director: Ted Pauly
VP/Executive Producer: Eriks Krumins
Executive Producer: Dave Thorne
Executive Producer of Sales: Meghan Lang
Line Producer: Jennifer Gee
DOP: Kris Kachikis
Edit: Big Sky Edit
Editor / Sound Designer / Mixer: Chris Franklin
Co-Editor / Colorist: Dave Madden
Sr. Asst. Editor: Liz Bilinsky
Jr. Asst. Editor: Megan Elledge
Graphics / FX: Ryan Sears, Steve Kutny
Executive Producer: Cheryl Panek
Asst. Producer: Grace Phillips
Music: APM Music
Account Executive: Lauren Bell
Stock Video Footage: T3Media
Senior Account Manager: Amy Geisert
Photography: Magnum Photos
Corporate Sales Manager: Diane Raimondo
Photographer: Paolo Pellegrin

Powerful PSA "Stand Up to "Stand Your Ground" via Coalition to Stop Gun Violence

A new PSA ad from the Coalition to Stop Gun Violence urging Americans to "Stand up to 'Stand Your Ground'" laws in 26 states across the United States.

Visit http://www.csgv.org/standup to sign a petition to your state legislators calling on them to oppose "Stand Your Ground" laws.

Hey You Listen To Your Garbage It's Talking To You - Keep America Beautiful "Journey" TV Ad

The Recycling Campaign, sponsored by Keep America Beautiful and the Ad Council, aims to generate awareness, explain how and where to recycle, mobilize individual ownership and emotional connection to recycling through community building, and transform recycling into a daily social norm. 

The campaign shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life.

In "Journey," a plastic bottle refuses to settle for being just a bottle and recognizes its dream in a coast-to-coast journey after being recycled.

Credits:
Creative Advertising Agency: Pereira & O'Dell
Chief Creative Officer: P.J. Pereira
Executive Creative Director: Jaime Robinson
Associate Creative Director, Copywriter: Eduardo Marques
Associate Creative Director, Art Director: Rafael Rizuto
Copywriters: Ross Cavin, Earl Lee
Art Directors: Chris Adams, Arnau Bosch
VFX: MPC
VFX Team: Liam Griffin, Alex Harding
Producer: Claudia Guevara
Color Grading: MPC
Colorist: Adrian Seery

KBS+ Creates A Powerful Ad Campaign For World Vision Canada

“Some things should never be for sale. Let’s end child slavery at nochildforsale.ca”

Credits:
Creative Advertising Agency: KBS+, Toronto, Canada
Executive Creative Director: Dan Pawych
Associate Creative Director, Art Director: Nicole Ellerton
Associate Creative Director, Copywriter: Mark Lewis
Photographer: Frank Hoedl at Westside Studios

MasterCard Priceless - "Running"

MasterCard stands up to Cancer and goes running to raise money.

MasterCard follows Eric Stonestreet in the latest Priceless ads as he races to thank those who stood up to cancer just by paying for their meal with their MasterCard.



Credits:
Advertising Agency: McCann XBC, USA
Chief Creative Officer: Joyce King Thomas
Executive Creative Director: Pete Jones
Executive Producer: Kathy Love
Executive Music Producer: Peter Gannon
Senior Business Affairs Manager: Danielle Korn
Business Affairs Manager: Paulette Reiner
Production Company: Uber content
Director: Fred Savage
Director of Photography: David Jones
Executive Producer / Partner: Preston Lee
Executive Producer: Steve Wi
Line Producer: Alexandra Lisee
Edit: Cut and Run
Editor: Jon Grover
Assistant Editor: Adam Badonza
Executive Producer: Rana Martin
Audio Post: Sonic Union
Mixer: Steve Rosen
Music Editor: Mike Boris

Mother Supports WIF Initiative To Sell Clothing Made By Bengali Women

The Women’s Interlink Foundation (WIF) has launched an initiative whereby scarves made by vulnerable young Bengali women will be sold in the UK through Topshop, with all the profits going back to the women.

The charity’s Key To Freedom initiative, which is supported by HRH the Duke of York, provides women in West Bengal in India who have been exposed to domestic abuse, and in most cases trafficked into the sex trade, with skills to earn an income.

The initiative is supported by a point-of-sale, digital and social media campaign by Mother.

Each Bengali woman signs a swing tag attached to the hand-printed scarf she has created which carries the call to action “Share how you wear your scarf at Keytofreedom.org” - encouraging people who buy the garment to submit pictures of themselves wearing it.

These images will form the basis of the brand’s social presence and provide content for its Facebook page at Facebook.com/KeyToFreedom.

Key To Freedom branded scarves will go on sale in Topshop in London, New York, Las Vegas, LA, Hong Kong and Melbourne on July 16th.

WIF provides accommodation in safe houses for the women where they are taught sewing and textile printing. The Indian printed designs available Topshop are an example of the garments the women hope to produce to help them become economically independent.

Kieran Bradshaw, strategist at Mother, said: “We have a great set-up with WIF, a beautiful product and now a great brand, so this initial launch is just the starting point in being able provide an income for the girls and to build a sustainable social enterprise model. “

Credits:
Creative Advertising Agency: Mother, London
Art Director, Copywriter, Planner, and Agency Producer: Mother

Powerful New Ad For The Boston Police Foundation - "Back Up Boston's Finest"

The creative studio Gentleman Scholar teams up with long-time collaborators Whitehouse Editorial on a powerful spot for Boston Police Foundation. Donnie Wahlberg provides a sober plea for support over a procession of still images portraying the Boston police at their heroic best, racing to crime scenes, mingling with the community, remaining calm in the maw of chaos.

Whitehouse editor, Adam Robinson, approached Gentleman Scholar to work on the piece, after teaming with them on the titles for the Harmony Korine-directed film, Spring Breakers, confident that the postproduction experts would deftly enhance the powerful sequence of images with understated VFX.

“I grew up in the area so it was a project I was excited to be a part of,” explains Whitehouse Editorial Editor Adam Robinson. “I was talking to Carissa (Marlowe), Joe (Berkeley) and Dave (Wall) about it and we were thinking that if we could get the crew at Gentleman Scholar on board, it would take it to another level. They really brought it to life.”

“We’ve have a very collaborative process with Whitehouse, and this Boston Police Foundation project was the perfect opportunity to flex our collective muscles,” notes Gentleman Scholar CD Will Johnson. “Creating a meaningful spot for a worthy organization is something that we can all be really proud of.”

CREDITS:
Client: Boston Police
Spot Title: “Boston Police Video”
Date: July 2013
Agency: Hill Holliday
Copywriter: Joe Berkeley
Art Director: David Wall
Producer: Carissa Marlowe
Editorial: Whitehouse Editorial
Editor: Adam Robinson
VFX: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Producer: Tyler Locke
Designer/Animator: Macauley Johnson, Matthew Andrews, Sam Kim
via: Trust Collective

Powerful Message In This PSA For Fundaseno - "The Doctor's Appointment"

Credits:
Creative Ad Agency: Publicis, Venezuela
Creative Chief Officer: Fabian Bonelli
Creative Director: Nora Otazo
Copywriters: Sergio Sánchez, José Juan Sanguinetti
Art Director: Daniel Mendez, Michel Morales
Production Company: El Living
Director: Hans Hoj

Samaritans of Singapore - SOS Print Ad Campaign

Pain is not always obvious, but the signs are there if you read them. To show how we often miss the warning signs, we created ambigrams and printed the ads with the logo and tagline upside down in magazines. At first glance, the reader sees a positive phrase. But when the ad is inverted, the copy reveals a sentiment quite the opposite – revealing the hidden feelings of those who are lost and depressed.

Credits:
Advertised brand: Samaritans of Singapore (SOS)
Advert title(s):
The Hidden Pain: I'm Fine / Save Me
The Hidden Pain: Life is Great / I Hate Myself
The Hidden Pain: I Feel Fantastic / I'm Falling Apart

Advertising Agency: Publicis Singapore
Worldwide Creative Director: Erik Vervroegen
Chief Creative Officer: Ajay Thrivikraman
Associate Creative Director: Kris Ng
Art Director: Kris Ng, Jia Ying Goh, Pei Ling Ho
Copywriter: Pei Ling Ho, Jia Ying Goh, Kris Ng
Typographer: Jia Ying Goh, Kris Ng
Photographer: Sebastian Siah Shooting Gallery Asia
Digital Imaging: Issac Aloysius Goh
Producer: Michael Kan
Agency Producer: Lynn Cheng