Nat Geo Wild "Spoiled Rotten Pets" Promo with Beth Stern

A clever new promo for the new Nat Geo Wild show "Spoiled Rotten Pets" featuring Beth Stern, directed by Ian Karr of creative boutique IKA Collective, New York. The ad is a spot-on parody of the animal cruelty PSAs featuring singer Sarah Mclachlan and her song "Angel."

Animal advocate and host, Beth Stern, leads you into a world of outrageous pet pampering and shockingly over indulgent pet owners lavishing all forms of attention on their critters, from bark mitzvahs to pig spas, and pet weddings to ferret conventions. Series Premieres Saturday, April 20 natgeowild.com/spoiledrottenpets

Credits:
Client: National Geographic Wild
Project: "Spoiled Rotten Pets" promo
Production/Post: IKA Collective, New York
Director: Ian Karr
Editor: Ronni Thomas