Consumers are urged to cheer up tired old outdoor furniture in a new ad created by 18 Feet & Rising for AkzoNobel brand Cuprinol. The ad shows a wooden garden chair that has seen better days on its back in the garden having a tantrum, unlike their earlier advert where the Garden Shed spit up milk the chair is a little more in control.
When its owner gives it a new coat of paint from the Cuprinol Shades range, the chair is instantly cheered up and behaves itself.
It is the latest in Cuprinol’s ‘Cheer it up’ campaign, reminding people that tired old wood can be given a new lease of life with Cuprinol Shades. The new spot ends with a call to action – a special offer on testers of 3 for £1.
Cuprinol’s Shades range has 92 different colours, larger than any competitor colour range in a market that is likely to grow significantly over 2013. This range is the focus of the brand’s marketing communications for the year.
Kathryn Ledson, Marketing Manager Specialist Brands at Akzonobel, said: "Cuprinol has always been passionate about protecting garden wood and enhancing outdoor spaces. We want our new campaign to show people how simple it can be to add personality and colour to outside spaces and inspire people to ‘Cheer It Up!' With the new range of Garden Shades, it’s the perfect time to brighten up Britain’s gardens."
Credits:
Ad Agency: 18 Feet and Rising
Creatives: Anna Carpen/ Stephen de Wolf/ Behrad Taherparvar
Account Director: Adrienne Little
Agency Producer: Emily Hodgson & Julia Methold
Director/Production Company: Suthon Petchsuwan
Producer: Hugh Bacher
Post Production: Mum films
Media agency: Mediacom
No comments:
Post a Comment