Hayden Panettiere The Fabric of My Life for Cotton Inc.

Hayden Panettiere is the new face of Cotton's iconic "The Fabric of Our Lives" campaign. Filmed in Nashville, her second home while she films her hit TV show, her commercial features a stunning array of fashion, from cozy and casual to showstopping styles. Hayden's full version of the The Fabric of Our Lives song, set to behind-the-scenes footage of her filming her commercial below.

Credits:
Creative Ad Agency: DDB New York
Production: Community Films
Director: Pam Thomas
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Joseph Cianciotto
Creative Director: Cassandra Anderson
Producer: Elena Halvorson
Executive Producer: Teri Altman, Lizzie Schwartz, Carl Swan
Head of Broadcast: Ed Zazzera
Account Director: Debbie Broda
Editing Company: Whitehouse Post
Post production: Carbon VFX
Editor: Jen Dean
Music: Human
Director of Digital U.S: Joseph Cianciotto
Management Supervisor: Lauren Roberts
Account Supervisor: Lauren Solomon
Talent Negotiations:Creative License
President/CEO: Kevin McKiernan
Director of Music and Talent: Aatish Patel
Editorial Co. Location: New York, NY
Editorial Company EP: Lauren Hertzberg
Producer: Alejandra Alarcon
Assistant Editor: Everett Forbes
Post Production Company Location: New York, NY
Executive Producer: Frank Devlin
Producer: Felix Cabrera