The idents, which are directed by Ivan Bird, aim to blur the lines between the film world and the filmed world, with the new Peugeot uniting both worlds as the centerpiece in each shoot. Each spot shows an individual piece of revolutionary film equipment and cuts between images of the equipment itself and footage that the equipment has shot. One of the idents focuses on an Octocopter camera, only four of which are in existence.
The idents were written by Harry Stanford and art directed by Mike Insley.
Nick Crossley, Manager Brand Advertising, Partnerships & Sponsorship at Peugeot, said: “The sponsorship of Sky Movies provides Peugeot with an excellent opportunity to showcase our passion driven mentality through the craft of film making. By including our definitional models we are able to give the public a taste of what Peugeot has to offer in a very premium and innovative way.”
An Octocopter honing in on a 208 GTi.
An RCZ being pursued by a Segway PT.
Featuring a Peugeot 508 RXH at the center of a 30ft diameter 360° camera track.
Credits:
Creative Agency: Havas Worldwide, London
Director: Ivan Bird
Creative Director: Mick Mahoney
Art Director: Mike Insley
Copywriter: Harry Stanford
Account Director: Jess Tarpey
Agency Producer: Katy Dell
Director/ Production Co.: Ivan Bird, Rattling Stick
Editor: Jonnie Scarlett @ The Quarry
Post Production: MPC
Sound Design: Parv Thind
Typographer: Jan Sladecko
Director of Photography: Ivan Bird
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