An increasing number of people are turning to Youtube and Netflix to watch their favorite shows. So, GEICO is now creating original, web-only content to target this specific audience.
GEICO through The Martin Agency could have just repurposed any number of their TV spots as pre-roll online, but instead, they set out to create new, original content that people might choose to watch instead of hitting the "Skip Ad" button.The creative team's answer was the GEICO Museum Of Modern Insurance, or G-MOMI.
GEICO Portraits Gallery - George Washington: Do It Meow!
GEICO Portraits Gallery - You, in the Mom jeans
CREDITS:
Agency: The Martin Agency
Production: The Martin Agency
Country: United States of America
Chief Creative Officer: joe alexander
Creative Director: Wade Alger
Senior Copywriter: Kevin Thomson
Senior Art Director: Justin Harris
Account Director: Brad Higdon
Agency Executive Producer: Molly Souter
Agency Producer: Sam Tucker
Agency Producer: Mary Taylor Otanez
Agency Producer: Emily Taylor
Account team: Parker Collins
Account team: Jason Ray
Group Talent Director: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
Editorial Company: Whitehouse Editorial
Editor: Matthew Wood
Asst. Editor: Caleb Hepler
Editorial Exec. Producer: Dan Byrant
Editorial Producer: Jojo Scheerer
Editorial Facility: Park Group
Animation & VFX: Caleb Helper/ Whitehouse
Animation & VFX: The Mill
Creative Director: Bowe King
Designer/ Compositer: Eugene Kolb
Executive Producer: Jared Yeater
Producer: Andy Sommerville
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus
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