The Power of a Smile

7 Oct 2013



A smile has an extraordinary power to communicate, to surprise, excite. Transforming a moment, a day or even a lifetime. Italian creative viral ad agency Ebola Industries puts our smiles power to work in this beautiful new ad for Oral-B. Original version in Italian below after the credits.

Credits:  
Advertising Agency: Ebola Industries, Milan, Italy
Creative Director: Mizio Ratti
Art Director: Marika Mangafà
Project Manager: Beatrice Mantero
Strategic Planner: Valerio Franco
Production Company: Enormous
Director: Cric

Il sorriso ha un potere straordinario: comunicare, sorprendere, emozionare. Trasformare un momento, una giornata o anche tutta la vita. È lo Smiling Power. Cosa aspetti ad accendere il tuo?




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