Step into the world of next-gen NBA 2K in with the latest TV ad for 2K14, featuring King James himself and the song "Step Into a World" by krs one.
Credits:
Advertising Agency: Zambezi, USA
Agency EP: Alex Cohn
Agency Producer: Nathan Nowak
Creative Director: Jon Runkle
Associate Creative Strategist: Desmond Marzette
Copywriter: Evan Schiller
Production Company: Believe Media
Director: Allen Hughes
DP: Peter Deming
Executive Producer: Jannie McInnis
Producer: Tamika Miller
Production Designer: Gary Matteson
Editorial Company: General Editorial
Producer: Robert Parker
Editor: Zen Rosenthal
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