Lay out your lederhosen. Toronto-based creative shop Open has launched a new campaign on behalf of Bier Markt, showing that when it comes to Oktoberfest, nobody does it better.
To highlight Bier Markt’s commitment to this beeriest of festivals, Open created a social media Biervent calendar – the Oktoberfest answer to the advent calendar. Housed on Bier Markt’s Facebook page, the Biervent calendar will countdown the 32 days of the festival with a billboard that features a new headline each day, such as “Rock Out With Your Sauerkraut” and “Bier and Lederhosen. So In Right Now.” The campaign also features OOH and TSA ads that reflect the Biervent calendar headlines.
All the creative elements pay homage to the authentic Oktoberfest experience that Bier Markt will be offering up to guests this year, which includes a bunch of cool events – such as a Snout Sunday Roast and the Bier and Lederhosen So In Right Now Event – and a mouthwatering menu of German-inspired fare. But, of course, it’s the beautiful bier that truly will be taking centre stage and Bier Markt has a sensational selection of German suds to tantalize patrons’ taste buds.
“This campaign is about showing that Bier Markt is the perfect place for you to go for an immersive and authentic Oktoberfest experience,” says Martin Beauvais, partner, Open. “It has the food, it has the fun and, most importantly, with over 150 brands it has enough suds to more than do justice to bier’s greatest event.”
“Whether they’re going to dine, or just to drink, what people are guaranteed to get at Bier Markt is an Oktoberfest celebration they won’t find anywhere else,” adds Christian Mathieu, partner, Open.
Credits:
Campaign Title: 32 days of Oktober
Client: Prime Restaurants
Brand: Bier Markt
Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriter: Layton Wu
Art Director: Tyler McKissick
Project Lead: Anne Ngo
Project Manager: David Power
Photography: Vince Noguchi
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