Renault F1 Slams Ferrari In New Print Ad Campaign

“Red is dead. Renault beats Ferrari in Formula One.” If you're the Ferrari F1 racing team those are fighting words.

The Renault Red Bull sponsored F1 racing team took a few jabs at Ferrari after winning their second Constructors’ World Championship with this print ad campaign.
In honor of the achievements of Renault engines in F1, the brand and its agency Publicis Conseil launched a new ad campaign entitled "Red is dead". In a friendly gibe directed at Ferrari and its emblematic color, they took objects that are traditionally red, and made them a bright shinny Renault yellow and hopes to remind everyone they are leading brand in Formula 1.

Credits:
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Photographer: David Gill
Account Manager: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc
Strategic planning: Helene Duvoux-Mauguet
Art Buyers: Jean Luc Chirio, Gael Cheval, Soone Riboud
Advertiser’s Supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d’Alexis
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Ferrari F1 Drivers Play With Lego in Shell "Curtain" Advert

Shell and technical partner Ferrari have teamed up with the LEGO Group to bring us six exclusive models only available at Shell Stations. The advert features Ferrari F1 drivers Fernando Alonso and Felipe Massa playing with their LEGO® Model Ferrari Collection.

Credits:
Client: Shell
Agency: iris worldwide
Production: Nice Shirt Films
Country: United Kingdom
Director: Jon Hollis
Creative Director: Andy Taylor
Creative: Rob Leeks
Producer: Richard Martin
Agency Producer: Helen Whiteley

Sky Sports F1 Formula 1 HD Advert - 3 Minute Extended Cut

If you love Formula 1 racing then you'll want to turn your speakers up for this spot.
Rattling Stick's Ivan Bird captures the thrills and drama of Formula 1 in this cinematic advert/ad out of Brothers & Sisters for Sky's launch of its Sky Sports F1 HD channel in the UK. The commercial will have an interactive element when broadcast: Sky customers will be able to press buttons on their remotes to watch the full film or download extra content to their Sky boxes. The campaign will also include Augmented Reality and a 3D installation in West London.

Credits:
Agency: Brothers and Sisters
Client: Sky
Director: Ivan Bird
Production Company: Rattling Stick