A LEGO Blocumentary: Master Builder / Designer Steve Gerling

LEGO® Master Builder Academy presents a new episode of the Blocumentary web-series.

In this installment, we visit the workplace and home of LEGO Master Builder Steve Gerling to discover how his talent as a wood-carving sculptor led him to become an accomplished and celebrated designer of plastic brick models. It's just one more example of how creative imagination can transform any medium into a true work of art.

Find more on LEGO Master Builder Academy at: mba.lego.com (currently only available in the United States).

LEGO Visits The Red Planet

While NASA’s Curiosity Mars Rover is exploring Mars and making the headlines, LEGO made a contextual visual for expressing that creativity is going beyond reality with LEGO. The visual posted primarily on Facebook LEGO page has been massively relayed: 14,000 likes and 1,500 shares within a few hours.

Credits:
Advertising Agency: Grey, Paris, France
Executive Creative Directors: Thierry Astier, Stéphane Eynard
Copywriter: Dimitri Hekimian
Art Director: Quentin Deronzier
Art buying: Catherine Jarno
Strategic Planning Director: Alexis de Montaigu
Head of Digital: Damien Ricci
Account Director: Laurence Cormier

Ferrari F1 Drivers Play With Lego in Shell "Curtain" Advert

Shell and technical partner Ferrari have teamed up with the LEGO Group to bring us six exclusive models only available at Shell Stations. The advert features Ferrari F1 drivers Fernando Alonso and Felipe Massa playing with their LEGO® Model Ferrari Collection.

Credits:
Client: Shell
Agency: iris worldwide
Production: Nice Shirt Films
Country: United Kingdom
Director: Jon Hollis
Creative Director: Andy Taylor
Creative: Rob Leeks
Producer: Richard Martin
Agency Producer: Helen Whiteley

"The Lego Story" 80th Birthday Animated Web Film Celebration

As LEGO celebrates its 80th Birthday, they take a look back at its history with this short great animated web film entitled "The Lego Story".

The animated video describes the life of Danish toymaker Ole Kirk Christiansen, who created the company in 1932, and his son Godtfred, Lego’s second owner, from the perspective of current owner Kjeld, the founder’s grandson.

Ever wonder how the name "Lego" came to be? The name "LEGO" comes from the two Danish words "leg" and "godt", which translates to "play well".

Credits:
Created by Lani Pixels

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