Jean Paul Gaultier Parfums "On the Docks"

Jean Paul Gaultier and Johnny Green collaborate to create the new web film "On The Docks" for Oglivy & Mather work for Jean Paul's fragrances. The film is set to Belliniâs 'Casta Diva', and tells the story of a young sailor (Jarrod Scott) and his quest for love, specifically Rianne Ten Haken the object of his desire.

Credits:  
Creative Ad Agency: Ogilvy & Mather, Paris
Production: Gang Films, Paris
Director: Johnny Green
Executive Creative Director: Chris Garbutt
Creative Director: Thierry Chiumino
Creative Director/AD/copywriter: THE BNF
Client Team Director: Isabelle Fulconis
DoP: Dan Landin
Visual Effects: Digital District Paris
Agency Producer: Aurelte Appert
Editor: Thierry Hoss
Production Company/Art Director: Pirra

The Power of a Smile

A smile has an extraordinary power to communicate, to surprise, excite. Transforming a moment, a day or even a lifetime. Italian creative viral ad agency Ebola Industries puts our smiles power to work in this beautiful new ad for Oral-B. Original version in Italian below after the credits.

Credits:  
Advertising Agency: Ebola Industries, Milan, Italy
Creative Director: Mizio Ratti
Art Director: Marika Mangafà
Project Manager: Beatrice Mantero
Strategic Planner: Valerio Franco
Production Company: Enormous
Director: Cric

Il sorriso ha un potere straordinario: comunicare, sorprendere, emozionare. Trasformare un momento, una giornata o anche tutta la vita. È lo Smiling Power. Cosa aspetti ad accendere il tuo?

This must be the world, Honda SH Mode 125 Ad

Credits:  
Ad Agency: McCann Worldgroup, Rome, Italy
Creative Director: Alessandro Sciortino
Art Director: Andrea Vercellino
Copywriter: Paolo Chiabrando
Production Company: abstr^ct:groove
Director: Luigi Pane
Photographer: Diego Indraccolo
Director of Photorgaphy: Dario Ghezzi

DDB Tribal's eye candy of a spot for German based Deutsche Telekom

MPC LA Goes Abstract for Deutsche Telekom
When German telecommunications giant Deutsche Telekom wanted to tell a story of the increasing interconnectivity of the modern world, they chose an unconventional approach: rather than tell this tale literally, they followed the advice of German agency DDB Tribal and Director Carl Erik Rinsch to convey it as a visual metaphor representing the body, nature and the universe. Rinsch, in turn, turned to MPC LA, confident that the studio could create the spot’s tone and style and execute roughly 35 seconds of pure CG animation in just one month.

The result is a spot of rippling beauty, with a colorful web of energy spreading across the earth, morphing into vast city skylines and then people. Working from references provided by the director, MPC 3D Supervisor Dan Marsh and Concept Artist Casey McIntyre created this spectacle using Houdini and custom procedurals to echo patterns in nature and render hundreds of millions of particles.

The studio simultaneously previsualized the storyboards to explore composition, animation timing, and camera movement. They imported Maya animations into Houdini to create procedural animations and lighting effects. Head of 3D Andy Boyd – who has worked with the director in the past – and Marsh oversaw a team of animators and lighters, while 2D Supervisor Jake Montgomery completed the look in compositing and enhanced it in Flame. MPC LA Colorist Derek Hansen performed color duties for the live action portion of the spot.

“On a one-month production schedule, creating :35 seconds of material from scratch required a focused collaboration,” Marsh said of the team effort. “It was important to set the look in our concept work so that the CG team had a real visual goal to reach given the spot’s abstract look. With everything being full CG, we had a lot of room for creative freedom. Everyone nailed their jobs, and we ended up with a highly original, engrossing spot.”

Credits:
Agency: DDB Tribal, Germany
Creative Director: Philipp Dietz, Bahador Pakravesh
Head of TV: Meike van Meegen

Film Production: Markenfilm GmbH & CO. KG
Director: Carl Erik Rinsch
Executive Producer: Katie Stiebel
Visual Effect Producer: Chris Fieldhouse / Home
Director of Photography: Ottar Gudnason

VFX: MPC
Head of 3D: Andy Boyd
3D Supervisor: Dan Marsh
2D Supervisor: Jake Montgomery
Animators: Charles Trippe, Arrev Chentekian, Jelmer Hoekstra, Kirsten Eggleston
Lighting: Andy Boyd, Dan Marsh, Corrine Deorsay
Previs: Tyler Lancaster
Concept Art Lead: Casey McIntryre
Concept Artists: Ram Bhat, Tony Meister,
2D Compositing: Ben Persons, Chris Howard, Ryan Knowles
Telecine: Derek Hansen
Executive Producer: Asher Edwards
Deputy Head of Production: Mike Wigart
VFX Producer: Juliet Tierney

Perfomance Capture & Body VFX: Ghost Town Media

Editorial Co: Cut & Run
Editor: Frank Effron
Producer:
Assistant Editor: Russell August Anderson
via: Trust Collective

Android KitKat, Take A Break and Win a Nexus 7 Smart Phone

Have a Seat on the Android KitKat custom made billboards created by JWT Amsterdam

The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android Kit Kat’. To celebrate this collaboration, JWT Amsterdam created a campaign, which fits seamlessly with both brands. We placed special outdoor ads at various locations in Amsterdam and Utrecht. Then we simply invited people to have a break, by sitting on the special bench we’d placed on the ad. Anyone who was having this special break at the given moment on Saturday, September 14th, won a new Nexus 7 tablet.

Credits:
Advertising Agency: JWT Amsterdam, The Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriter: Maarten Vrouwes, Friso Ludenhoff
Creative Strategist: Simon van Oldenbeek
Acitvation Producer: Vera Korsten
Digital Director: Jesse Houweling
Digital Producers: Susanne Meier, Elisah Boektje

This Sweet Little Boy Just Wants To Grow Up - New IKEA Italy Ad, When I Grow Up

IKEA | Basta poco per crescere insieme.
From Italian ad agency Auge comes this great new IKEA ad, "Basta poco per crescere insieme" which translate's as Little is needed to grow up together. The spot follows a young boy with aspirations of growing up as he spends the day with his family doing the typical at home family things.

Cosa significa vivere con i bambini? Condividere ogni giorno momenti ed esperienze, ricominciare ad emozionarsi, farsi sorprendere ed entusiasmarsi per le piccole cose. È scoprire che non si è mai troppo grandi per riscoprirsi bambini e che, in fondo, basta poco per crescere insieme. Ispirati su www.spazioallavita.it

The song is "When I Grow Up" by Eleisha Eagle.

Credits:
Advertising Agency: Auge HQ, Milan, Italy
Posted on the website: http://www.spazioallavita.it
Executive Creative DIrectors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Director: Federico Grassi.
Copywriter: Niccolò Bossi, Anita Rocca.
Senior Producer: Silvia Cattaneo.
Director: Erik Van Wyk
Production Company: Mercurio Production.
Executive producer: Luca Fanfani
Producer: Annalisa De MAria.
Music: 'When I grow up" by Eleisha Eagle.

Watch Butter Boy and Margarine Girl fall in love in Rama's "Love in the Fridge" New Ad

Butter and margarine form the perfect match in this heart warming little Romeo and Juliet tale for Unilever's margarine brand Rama.

Meet the Butterboy, wandering around lonely in a cold refrigerator seeking his one and only soul-mate. Meet a happy bunch of groceries that fills the air with love. And eventually meet the Margarine Girl, the enchanting little princess to unfold, who most likely will become the new face of the brand.

Credits:
Creative Advertising Agency: Ogilvy & Mather, Germany
Senior Producer: Tanja Frohwerk (Frankfurt a.M.)
Creation: Bettina Biermann, Meike Herr (Düsseldorf)
Account Management: Simone Schröder, Marei Wilke (Düsseldorf)
Production: Sehsucht GmbH
Director: Martin Härlin
DOP: Björn Haneld
Animation Director: Hans-Christoph Schultheiss
Producer: Christiane Mülstegen, Stephan Reinsch, Jan Tiller
Character Design: Anja von Harsdorf, Julius Brockelmann
Art Department: Julius Brockelmann, Axel Brötje, Anja von Harsdorf
Set Supervisor: Daniel Jahnel
Animation: Jakob Schulze Rohr
3D Lead: Daniel Jahnel
3D Artists: Stephan Haidacher, Heinrich Löwe, Rafael Vicente, Sebastian Welti
Technical Director: Martin Chatterjee
Compositing: Florian Zachau, Alexander von der Lippe
Edit: Annett Kiener
Grading: Andreas Teichert

Software
Animation: Autodesk Softimage XSI
Sculpting:Pixologic ZBrush
Edit: Avid Media Composer
Compositing: Nuke
Grading: DaVinci Resolve
Online: Autodesk Smoke

CANAL+ "The Clowns" new TV ad by BETC Paris

"The Clowns" is an ad created by BETC Paris for CANAL+ and the launch of the new channel "CANAL+ Series" in September 2013.

Released online on the 12th of September 2013, set to begin airing on the 15th of September 2013.

Credits:
Creative Ad Agency: BETC, Paris

New Citroën DS3 Army Ad, "Sortez du rang" featuring music of Discobitch

It took not less than 240 supermumeraries, 480 costumes, empty 4 main areas of Paris and launch 4 military parade in the capital to create this amazing ad. "Sortez du rang" = "Break off".

Credits:
Client: CITROEN
Advertising agency: H (Havas Group)
Creative directors: Gilbert Scher, Torsten Pollman
Copywriter: Patrick Ackmann
Art director: Eva Schramm
Producers: Christopher Thiery, Julie Malet
Production: Why Us?
Producer: Christophe Starkman
Director: Sébastien Chantrel
Stylist: Gigi Lepage
Chief makeup artist: Miky Lagadec
Chief haidresser: Stéphane Delahaye
Editor: Thierry Hoss
Music: Discobitch "C'est beau la bourgeoisie"

Volvo Trucks, The Hamster Stunt (Live Test 2)

“I know it’s hard to believe a hamster could drive a truck, but Charlie the hamster did it. What you see in the film is the real thing’’ says Lars Terling, Vice President Marketing Communications, Volvo Trucks.

PRESS: Exactly a year after launching viral film ‘The Ballerina Stunt’, Volvo Trucks is back with a series of new stunts. Last week Volvo Trucks released teaser-video ‘The Hook’, which has already claimed over 2 million views on YouTube. Today premiers the next daring film: ‘The Hamster Stunt’.

The film features Charlie, a tiny hamster, steering a Volvo FMX construction truck up and out of a hazardous quarry – demonstrating how easy it is to manoeuvre the 15-tonne construction truck.

“We were highly sceptical to begin with, but at the same time we could see it was a fun way to show how easy it is to steer with Volvo Dynamic Steering’’ says Lars Terling.

Charlie was chosen in a careful casting procedure and had undergone several weeks of training prior to the test. The supporting role is played by precision driver Seon Rogers, who has his feet on the pedals and a carrot to keep Charlie from driving them over the edge.

“It was a big challenge. The driver had to hold the carrot in just the right way so he could lead the hamster. If he held it too high or too low Charlie would lose interest,” explains animal trainer Grace Dickinson

The film was shot in a closed-off quarry at Los Tres Cunados, Spain, and was directed by Jamie Rafn, known for his one-take spot ‘Walk’. #TheHamsterStunt is part of a live-test strategy to dramatise the technical innovations of Volvo Trucks.

Credits:
Client: Volvo Trucks
Creative Ad Agency: Forsman Bodenfors
Director: Jamie Rafn
Producer: Ray Leakey
Production company: Smuggler
Post production: The Mill
Sound design: 750
Music: Adelphoi
Animal handler: Grace Dickinson
Precision driver/Stunt coordinator: Seon Rogers

Volvo Trucks - "The Hook" Sacrifices Their President for a PR Stunt

It’s been a long time coming, but today Volvo Trucks is back with ‘The Hook’ – the first in a series of videos to come from Volvo Trucks. This campaign is the continuation of amazing video-stunts from Volvo Trucks, as they once again put their trucks to never-before-seen-tests. Be On is proud to present this teaser video, and soon we will be bringing you more great content from Volvo Trucks.

Imagine a 15 tonne Volvo Truck dangling from its own towing hook, 20 meters above the water in Gothenburg harbor, Sweden. Then imagine standing on top of it.

This is the hook of the most recent video stunt from Volvo Trucks, staring the company President, Claes Nilsson as stuntman. Normally, heads of major companies stay behind their desks but not this one. Volvo Trucks wanted to put their newest construction truck to the ultimate test. And what better way to test the truck’s robustness, than to have the truck hoisted more than 20 meters up in the air and then stand on the front panel?

“Well, I have to admit I had butterflies in my tummy before the event. I’m no mountain-climber and I don’t like heights. But I’d promised to do the stunt so I couldn’t very well back out,” says Claes Nilsson.

This intense feature was shot from a helicopter and everything had been prepared in advance down to the tiniest detail.

“The idea behind the film – called ‘The Hook’ – is that we wanted to show that the truck’s front towing hook is dimensioned to handle far greater stresses than those to which it is normally subjected. It’s all about spotlighting the strength and quality of our construction trucks. And you can’t do that more clearly than by hoisting the 15 tonne truck up into the air via its own towing hook,” explains Claes Nilsson.

#TheHook is the first in a series of new, stunning and daring video stunts that will showcase the performance of Volvo Trucks’ models in ways never seen before. And Volvo Trucks knows how to make stunning stunts.

The viral video fans of the world will be reminded of ‘The Ballerina Stunt’ which was a spectacular viral success last year. In the film, record-holding highliner Faith Dickey battled to cross the line between two trucks driving at full speed.

Claes Nilsson reveals that there is much more to come from Volvo Trucks. He assures that the stunts coming this autumn are not any run-of-the-mill tests. These tests will show things that nobody in the truck world has ever done before! So stay tuned, you don’t want to miss this out.

Behind the scenes...

Shut Up & Shoot - New Ad by TheQ Features Run Run by the Rival

To get the most out of life, you have to embrace the new.
There are new places, and new people. New experiences, and new feelings. New highs...and new lows. But it's always worth giving it a shot. After all, if we never did anything out of the ordinary, then no one would have any stories to tell. We wouldn't be able to make moments special. Memories wouldn't be worth sharing. So, it's a good thing we can make the ordinary extraordinary. Because if you don't limit your expectations, you'll find that there's no end to the possibilities. You can do the unexpected. You can go the extra mile. You can live in the moment.
So give it a shot. Shoot for the sky. Shoot for the stars.
Just shut up and shoot.

The music is The Rival song "Run Run"

Credits:
Advertising Agency: theQ Lifestyle, Stockholm, Sweden
Creative Director / Art Director: Joe Lesina
Director: Tim Erem
D.O.P.: Erik Henriksson
Focus: Max Almqvist

Goodyear - Tires "The Wet Grip Experience"

Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe.
The giant paddle wheel-tire in Hamburg was created by German advertising agency Leo Burnett.

Since 1999 the luxury liner is one of the major attractions in the Port of Hamburg. To the huge number of visitors, its paddlewheel communicates instantly that the Efficient Grip Performance offers the perfect grip when wet. The printed air duct sheet, which is mounted on the paddle wheel, is car-wash-resistant. It covers 100 m2 of Alucobond-panels. The whole construction design weighs 400 kg. Its surface has a diameter of nearly seven meters, which means it has the height of a multi-story house.

The giant paddle wheel-tire in Hamburg was created by German advertising agency Leo Burnett. The Frankfurt based agency also developed the new Goodyear campaign. The claim "Made to feel good" addresses the consumer in a more emotional way. "This
unusual advertising platform complements our classic print campaign we designed for the new product," says Fabian Schreiber, Marketing Manager at Goodyear.

During this weekend, the Goodyear paddle wheel steamer will be - as usual - available for round trips on the inland waters of Hamburg.

Responsible for this campaign at Goodyear is Fabian Schreiber (Marketing Manager Goodyear).

Credits: at Leo Burnett are Andreas Pauli (Chief Creative Officer), Daniela Ewald (Creative Director), Jörg Hoffmann (Creative Director), Benjamin Merkel (Senior Copywriter), Helge Kniess (Senior Art Director), Sabrina Lienig (Layouter), Philipp Müller-Scheessel (Account Supervisor), Leonie Schüssler (Junior Account Manager), Christiane Simshäuser (Projektmanagement), Netti Weber (Senior Print Production Manager), Katrin Kester (Head of Public Relations).

"Waiting Is Over" Ad, Saatchi & Saatchi Make It Look So Good

Waiting has never looked as beautiful as it does it this new ad for New Zealand Telecom, "Waiting is Over" created by Saatchi&Saatchi.

The commercial features the music of Elliott Wheeler and the track is called "The Moment", Elliott is also the man who created The Great Gatsby soundtrack.


Credits:
Creative Ad 
Agency: Saatchi & Saatchi, New Zealand

Executive Creative Director: Antonio Navas

Creative Director: Nathan Cooper
Creatives: Arnya Karaitiana, Phil Hickes

Agency Producer: Jane Oak

Production Company: GoodOil
Director: Michael Spiccia
Cinematographer: Crighton Bone
Executive Producer: Juliet Bishop
Production Designer: Guy Treadgold
Editors: Drew Thompson, Michael Lonsdale
VFX Supervisor: Nick Ponzoni
VFX Executive Producer: Anya Kruzmetra

Music Composition: Elliott Wheeler / Turning Studios
Audio Post: Franklin Rd

Jeep Italia Tells A Story Of 3 Creative Women Who Love Surfing In Part 1 Of Girls Girls Girls

The Onde Nostre Crew opens the new year with two episodes dedicated to women!

Luca Merli, Gio Barberis and Matteo Ferrari film an on the road documentary in the female universe, together with Amanda Chinchelli, Betta Dal Bello and Natalia Resmini - Three friends with creative careers and a passion for surfing.

The episodes tell the story of a fashion designer, a stylist, and an illustrator, each bound by the surfing sisterhood and a deep friendship. They show us the many faceted ways that women confront the sea, and the energy with which they live.

If there's anyone out there who still thinks surfing is just for guys, here's proof that will make you think twice!

Onde Nostre's girls shine under an Italian September sun: Three different styles, perfectly blended, traveling between waves with thoughts on friendship, freedom, and future.

RITRATTI DI SURF is a series of short videos about surfers, shapers, artists and other characters somehow connected to Onde Nostre and the italian surf culture.

Credits:
Directed by Luca Merli
Edited by Giovanni "Sbrokked" Barberis and Luca Merli
Photography by Luca Merli, Giovanni "Sbrokked" Barberis, Matteo Ferrari.
Lettering by Luca Barcellona
Music Consultant & Marketing: Gabriele "Gabro" Minelli

Music (In order of appearaces) :
Le Man Avec Les Lunettes '4 Notes'
Guts 'Mi Isla Tropical'
Karibean 'Rainbow Girl '
Garden of Alibi 'Herman'
Karibean 'God Bless The Summer'

"Italy's Coming To London" - Birra Moretti

The Italian beer brand Birra Moretti prepares for it's Italy Live event on July 26, 2013 with a print and outdoor ad campaign. This one entitled "Italy's Coming To London" depicts Michelangelo's David replacing Horatio Nelson on his column in Trafalgar Square and renaming it "Piazza Trafalgar". More print ads and the official teaser ad from the campaign below.

As part of a wider integrated campaign, Italy Live will include Londoners dining out with Italians via a live satellite link that will take place in Soho on August 26th. Just image, Italians and the English mingling together...has the world gone mad? (yes, that was sarcasm).

Italy's coming to London this Summer. On Friday 26th July, Soho will be transformed into the Italian piazza of San Gimignano, Tuscany and we're giving you the chance to be there to have an authentic Italian dining experience.

Credits:
Copywriter: Tom Edwards
Art director: Stephen Lynch
Planner: Ed Woodcock
Media agency: MediaVest
Production company: Drive Productions
Producer: Rik Haines
Retouching company: Aesop Brands

The Science of Nature - Red Seal TV Ad

Drawing on a history of innovation in scientific and naturopathic expertise, Red Seal develops effective natural remedies that help the body heal itself and boost well being.
Advertising Agency: Sugar&Partners, Auckland, New Zealand
Creative Director: Dave Nash
Creative Director / Copywriter: Damon O'Leary
Art Director: Dave Nash

Swatch Free4Style 2013 Best of Music + Surfer Pauline Ado

The Swatch Free4Style 2013 took place in the medieval town of Estavayer-le-Lac (Switzerland), which became the capital of freestyle sports from July 5-7. Over the weekend, more than 25'000 people gathered on the banks of Lake Neuchâtel to watch FMX, jet ski, wakeboard and live musical acts.

The second clip is Swatch sponsored Pauline Ado, from France and the NO.1 European surfer on the ASP Women's World Championship Tour. Although she wasn't born into a surfing family, she received her first surfboard at the age of 8. Ever since, she's never stopped enjoying to compete and travel to the most exotic locations in the world.

Below, the ad for the Libre Collection featuring the music/song by Mika, "Underwater". Swatch recently surfaced with a new look on life and a Scuba watch with a difference: it's not just for divers, it's for the rest of us, too. As we sail the streets of a gridlocked city, board a submarine subway for a storm-tossed ride home, or take the wheel of a sloop in downtown Manhattan, there's no limit to the power of our imagination when unleashed by passion and the new Scuba Libre from Swatch.

A Bride and Groom Beg To Be Saved From Getting Married - Nissan Note Ad

In two new ads from Spain for the Nissan Note "Wedding" campaign, a bride and a groom beg to be saved on their big day from going through with it.

The ads are identical with a his and hers version where the not so happy couple seems to have second thoughts as they make a getaway in the Note. Nissan has set up a micro-site where visitors can virtually test drive the vehicle and discover how this new technology lets you drive a city car elegantly in the most difficult situations.

Credits:
Creative Ad Agency: TBWA Worldwide

Canon - Your Followers Are Waiting For You

Somehow Canon will be connecting you to all your social media followers with their new camera but as is evident in this ad from Spain it's a secret until July 31st after which Canon says you will be able to connect to your followers like never before.

Tus seguidores te están esperando: echa un vistazo al vídeo del nuevo producto de Canon - Your followers are waiting for you.