NBA 2K14 "Reign" Featuring Lebron James

Step into the world of next-gen NBA 2K in with the latest TV ad for 2K14, featuring King James himself and the song "Step Into a World" by krs one.

 Credits: 
Advertising Agency: Zambezi, USA
Agency EP: Alex Cohn
Agency Producer: Nathan Nowak
Creative Director: Jon Runkle
Associate Creative Strategist: Desmond Marzette
Copywriter: Evan Schiller
Production Company: Believe Media
Director: Allen Hughes
DP: Peter Deming
Executive Producer: Jannie McInnis
Producer: Tamika Miller
Production Designer: Gary Matteson
Editorial Company: General Editorial
Producer: Robert Parker
Editor: Zen Rosenthal

NBA Finals - Forever Kobe Commercial

In this last NBA Finals 2013 commercial, Forever Kobe, we are mesmerized by Lakers megastar Kobe Bryant's incredible slam dunk in the 2002 Finals against the Nets. Kobe remains suspended in air, which triggers a number of iconic pop-culture moments transcending in various way - from street art to a video game avatar, to a wedding cake topper, representing the impact the NBA Finals has on the world. We arrive back to the arena to find Kobe still suspended in his heroic moment symbolizing, "Forever is BIG."

Credits:
Music by multi-Grammy Award winning hip-hop artist Mos Def, "Life in Marvelous Times."
Creative Ad Agency: Agency: Goodby Silverstein & Partners

NBA Finals - Forever Dirk

The new NBA Finals 2013 ad campaign, "FOREVER is BIG" celebrates Dirk Nowitzki in "Forever Dirk."

The first to celebrate current NBA players who are on their way to becoming legends because of successful Finals moments that live on and resonate in pop-culture forever. In this commercial, we see Dallas Mavericks superstar Dirk Nowitzki make an incredible signature fade away jump shot in Game 6 of the 2011 NBA Finals against the Miami Heat. Dirk remains suspended in time as we see this same iconic moment depicted all over the world in various ways, from cardboard cutouts to toy figurines, representing the different ways the moment is remembered in our collective consciousness. The spot ends by returning to the scene of the play to find Dirk suspended forever in place where this game-changing moment happened. "FOREVER is BIG."

Credits:
Ad Agency: Goodby, Silverstein & Partners, USA
Executive Creative Director: Jeff Goodby
Creative Directors: Nick Klinkert, Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman

adidas #QuickAintFair - Damian Lillard

The NBA Rookie of the Year Damian Lillard tells us a tale in the latest ad Adidas Quick Ain't Fair ad, pay attention it's another crazy quick ad...

"Gonna hit you with this tale of a boy I knew. He was rookie of the year at age 22. He came to Rip City to make it his own, when he laced his Crazyquicks man... minds were blown. Damian Lillard he went on a tear... man #QuickAintFair" -- A$AP Rocky

Crazyquick Quick Ain't Fair - New Adidas Commercial

The latest ad from 180LA for Adidas is crazy quick, pay attention as this quick ain't fair, features the song "Goldie" by A$AP Rocky.

When you're Quicker than your opponents, it ain't fair. It ain't fair that Quick goes number 1, makes All-Star teams and wins Rookie of the Year. It ain't fair that the Crazyquick has the innovation and technology to make you Quicker. A$AP Rocky tells the story of #QuickAintFair featuring John Wall, Damian Lillard and Jrue Holiday.

Credits:
Ad Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative Director: Amir Farhang
Head of Production: Natasha Wellesley
Agency Producer: Colleen Wellman
Art Director: Marcus Cross
Copywriter: Kevin Steele
Head of Account Management: Chad Bettor
Account Manager: Lauren Wax
Global Group Communications Director: Ryan Morlan
Global Communications Manager: Lorrin Pascoe
Track: “Goldie”
Artist: A$AP Rocky
Production Company: Reset
Director: Andre Stringer
Executive Producer: Jeff McDougal
Line Producer: Adam Cramer
Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Managing Director: Linda Carlson
Executive Producer: Carol Lynn Weaver
Transfer Company: MPC
Colorist: Mark Gethin
Executive Producer: Asher Edwards
Color Producer: Amanda Ornelas
Special effects/VFX Company: MPC
Creative Director: Jake Montgomery
Flame Lead: Jake Montgomery
3D Lead: Daniel Marsh
Flame: Jake Montgomery,Andy Edwards
Nuke: Will Voss, Lisa Ryan
CG/FX: Erik Borzi,Maxx Burman, Christian Sanchez, Michael Wynd
Executive Producer: Asher Edwards
Producer: Nicole Fina
Mix Company: Beacon Street
Mixer: Mike Franklin
credits via: AdsoftheWorld

Westbrook NBA Playoffs Commercial - We all are watching

We Are All Watching: Westbrook is the second in the series of NBA Playoffs 2013 commercials. This spot takes us around the world for a glimpse at fans from Buenos Aires to Beijing watching Oklahoma City Thunder's Russell Westbrook in the pivotal game 5 against the Los Angeles Lakers in the Western Conference Finals. Tied at 70 in the third quarter, Westbrook intercepts a pass to Kobe Bryant then races down the court. Westbrook is fouled and he puts up a spectacular shot which was the catalyst to win the series.

Credits:
AGENCY: Goodby Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Director: Nick Klinkert
Creative Director: Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Manager: Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
PRODUCTION COMPANY: Biscuit Filmworks
Director: Christopher Riggert
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Line Producer: Rick Jarjoura
Director of Photography: Tim Hudson
Production Designer: Seba Serra
EDITORIAL: Spot Welders
Editor: Brad Waskewich
Assistant Editor: Kai Yu
Executive Producer: Joanne Ferraro
Producer: Ellen Lavery
VISUAL EFFECTS: Method
VFX Supervisor: Ben Walsh
Executive Producer: Stephanie Gilgar
Producer: Pip Malone
Co-ordinator: Zack Whitley
Lead Flame: Matt Trivan
Flame: Mike Plescia
Paint: Pam Gonzales
Roto: Scott Crafford, Daniel Linger
MIX: Lime
Sound Engineer: Rohan Young
Executive Producer: Jessica Locke
MUSIC: Human

We Are All Watching LeBron James - NBA Playoffs Commercial

"We Are All Watching" is the first in a series of NBA Playoffs 2013 commercials. This spot features reigning Champion LeBron James in his most acclaimed Playoff performance during game 7 against the Boston Celtics in the 2012 Eastern Conference Finals. Fans from all over the world are glued to their screens when James makes a spectacular alley-oop play

Credits:
Advertising Agency: Goodby, Silverstein & Partners, USA
Executive Creative Director: Jeff Goodby
Creative Directors: Nick Klinkert, Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Managers: Janice McManemy, Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
Production Company: Biscuit Filmworks
Director: Christopher Riggert
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Line Producer: Rick Jarjoura
Director of Photography: Tim Hudson
Production Designer: Seba Serra
Editorial: Spot Welders
Editor: Brad Waskewich
Assistant Editor: Kai Yu
Executive Producer: Joanne Ferraro
Producer: Ellen Lavery
Visual Effects: Method
VFX Supervisor: Ben Walsh
Executive Producer: Stephanie Gilgar
Producer: Pip Malone
Co-ordinator: Zack Whitley
Lead Flame: Matt Trivan
Flame: Mike Plescia
Paint: Pam Gonzales
Roto: Scott Crafford, Daniel Linger
Mix: Lime
Sound Engineer: Rohan Young
Executive Producer: Jessica Locke
Music: Human

NBA Big "Brandon & Monta" Are The Modern Day Laverne & Shirley

Check out the newest NBA BIG commercial, "Brandon & Monta," a take on the iconic 70's sitcom, Laverne & Shirley -- the original Milwaukee duo. The commercial highlights the chemistry between Brandon Jennings and Monta Ellis to the sound of the Laverne & Shirley theme song, "Making our Dreams Come True" by Norman Gimbel and Charles Fox.

Credits:
AGENCY: Goodby Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Director: Nick Klinkert
Creative Director: Adam Reeves
Copywriter: Nick Morrissey
Art Director: Meaghan Oikawa
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Manager: Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
EDITORIAL: Final Cut
Editor: Matt Murphy
Assistant Editor: Chris Amos
Senior Producer: Suzy Ramirez
Executive Producer: Saima Awan
VISUAL EFFECTS: MPC
Telecine: Mark Gethin
Lead 2D Artist: Ben Davidson
Executive Producer: Asher Edwards
Producer: Juliet Tierney
MIX: Lime
Sound Engineer: Loren Silber
Executive Producer: Jessica Locke

The Alternate Ending To Foot Locker's Entourage Ad

For James Harden and his entourage it's all about the shoes in the latest TV commercial for Foot Locker, Kris Humphries on the other hand, well he is all about the Time Machine.

Credits:
Agency: BBDO New York
CCO: David Lubars
Senior CD: Chris Beresford-Hill
Senior CD: Dan Lucey
AD: Matt Sorrell
CW: Jessica Coulter
EP: Dan Blaney
Prod. Co.: Biscuit
Director: Aaron Stoller
Managing Director: Shawn Lacy
Exec. Producer: Holly Vega
Producer: Mala Vasan
DOP: Mandy Walker
Production Design: Lester Cohen
Editing: Mackenzie Cutler
Editor: Ian MacKenzie
Exec. Producer: Sasha Hirschfeld

This Is SportsCenter with Jeremy Lin ESPN Commercial

NBA star Jeremy Lin stars in ESPN's latest ad from the This Is Sports Center campaign...Jay Crawford always looks forward to working with a Harvard graduate.

Chris Paul Disappearing Act In New NBA Unbelievable is Big Commercial

The NBA is out with two new commercials, "The Disappearing Act" is directed by Spike Lee and stars Magic Johnson, Steve Nash, and Chris Paul.

CP3 bursts on and off the court in a puff of smoke, so fast that at one point he leaves the court and appears at a table in a diner with other point guard greats, Magic and Nash. In a flash, CP3 is headed back to the hoop and scores!

Credits:
Ad Agency: Goodby Silverstein & Partners.

Check out Chris Paul in the "Born To Assist" State Farm Insurance ad, this kid can act too.

Spike Lee Reminds Us About The King Of New York In New NBA Ad

Spike Lee directs and stars in the newest commercial for the NBA entitled "The King of New York" which tells the story of Bernard King and his legendary Knick's 60-point game against the Nets on Christmas day back in 1984.

Music and song title is "Get Up Stand Up" by Public Enemy from Most of My Heroes STILL Don't Appear on NO Stamp.

Credits:
Creative Agency: Goodby Silverstein & Partners
Client: NBA
Director: Spike Lee

Kobe Bryant Battles Lionel Messi In A New Ad For Turkish Airlines

Here's a new commercial for Turkish Airlines featuring NBA 30,000 point man Kobe Bryant and soccer star Lionel Messi. The two sporting icon get showoff their competitive spirit as they try to out do each other and win over the admiration of the kid before the stewardess wins in the end with a bowl of ice cream.

Credits to follow.

NBA "Big Color" Special Christmas Day Jersey TV Ad

Take a look at the Special Christmas Day jerseys that our favorite NBA Superstars will be wearing on December 25th in this new commercial. The spot features a musical dribble to the tune "Carol of the Bells" by NBA stars: Howard, Melo, Johnson, Westbrook and D-Wade.

Credits:
Ad Agency: Goodby Silverstein & Partners, USA
Executive Creative Director: Jeff Goodby
Creative Director: Nick Klinkert, Marty Senn
Art Director: Nick Luckett
ACD/Copywriter: Pete Harvey
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Tod Puckett
Producer: Stephanie DeNatale
Production Company: Park Pictures
Director: Michael FitzMaurice
Executive Producer: Mary Ann Marino
Producer: Ron Cosentino
Director of Photography: Michael FitzMaurice
Production Designer: Bruce Shibley
Editorial Company: eLevel Films
Editor: Erik Johnson
Assistant Editor: Quinn Moticka
Producer: Ana Orrach

Kyrie Irving With Some Serious Hang Time In New Foot Locker Commercial

Kyrie Irving (aka Uncle Drew) joins Team Approved in the latest commercial from Foot Locker with some serious hang time.
Irving hates these cinematic dunks, but it gives him time to clip his nails, eat take-out, admire a Koala, read a book, make a phone call and even change his clothes twice before just lobbing the ball to the hoop.

Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Chris Beresford-Hill, Dan Lucey
Associate Creative Director: Alex Taylor, Jason Stefanik
Production Company: O Positive

NBA on ESPN "Bug" Commercial

In the new ESPN NBA ad (from the RV campaign) Anthony Davis and Mike Breen try to comfort Hugo the Hornet in a difficult situation after a bug splatters on the RV's windshield.

Credits:
Agency: Wieden + Kennedy New York
ECD: Scott Vitrone
ECD: Ian Reichenthal
CD: Brandon Henderson
CD: Stuart Jennings
CW: Scott Mahoney
AD: Craig Evans
Head of Content Productions: Lora Schulson
EP: Temma Shoaf
Producer: Winslow Dennis
Prod. Co.: O Positive
Director: David Shane
Editor: Mackenzie-Cutler
VFX: The Mill
Mix: Heard City

The NBA Kia 2012 Tip-Off Is Going To Be Big | "Countdown" Ad

With the NBA season set to Tip-Off the 2012 season October 30th, actually that's the KIA Tip-Off, ad agency Goodby Silverstein & Partners created the commercial "Countdown".
The ad features NBA stars Andre Iguodala, Andrew Bynum, Kobe Bryant, Kevin Garnett, Stephen Curry, Joakim Noah, and Blake Griffin as they gear up for the roar of the crowd and the start of another season.

Credits:
Agency: Goodby Silverstein & Partners
Co-Chairman/ Creative Director: Jeff Goodby
Creative Director: Marty Senn
Creative Director: Nick Klinkert
Copywriter: Zac Spector
Copywriter: Dave Bird
Art Director: Michael Gurman
Executive Producer: Tod Pucket
Producer: Timothy Plain
Production Company: Bob Industries
Director: Spencer Susser
Executive Producers: TK Knowles, John O’Grady, Chuck Ryant
Production Supervisor: Rachel Slayback
Production Manager: Bart Lipton
Editorial Company: Arcade Edit
Editor: Kim Bica
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Denice Hutton

3 New Foot Locker Approved Ads Featuring NBA Stars Bosh, Love, Harden and Westbrook

Carmelo Anthony hires a team of "extra Melos" to wear all his Approved Foot Locker gear at the same time in the new Foot Locker TV ad. The Tear Away commercial featuring James Harden and Russell Westbrook with the mustard is below.



James Harden likes to keep his Approved Foot Locker gear fresh. Russell Westbrook tests the limits of that dedication. So he always wears more than one. The Beard wins. Approved.

The third commercial entitled "Yacht" features Westbrook, Harden, Love and even Chris Bosh is the best of the Foot Locker ads.



Russell Westbrook, James Harden and Kevin Love are sporting new Foot Locker Approved gear. There's no way they're getting it wet. Chris Bosh wants to see how far they'll go.

And finally, here is a quick behind the scenes video of the four NBA stars from the making of the "Approved" spot.



Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director / Copywriter: Alex Taylor
Associate Creative Director / Art Director: Jason Stefanik
Executive Producer: Anthony Curti
Assistant Producer: Lawrence Chen
Music Producer: Melisa Cheste

Foot Locker Approved | Behind The Scenes

NBA "Live Forever" Commercial from TNT

The NBA "Live Forever" TNT commercial that first aired on Christmas Day is driving basketball fans crazy with excitement. A really heart felt spot that tugs on every fans emotions all set the beautiful music of Drew Holcomb & The Neighbors and their song "Live Forever."

Lyrics to the NBA Live Forever ad:
Take Courage, when the road is long
Don't ever forget that
You are never alone
Some people say faith is a childish game
Play on, children, like it's Christmas day
I want you to live forever
Underneath the sky so blue
I want you to live forever
Underneath the sky so blue
Oh yeah, I want you to live forever
Underneath the sky so blue
Oh, I want you to live forever
Underneath the sky so blue...

NBA "So Happy Together" The New Big Head Commercial

Here is a great new ad for the NBA entitled "So Happy Together". The commercial features some of the biggest heads, I mean names in the NBA (D. Wade, Lebron James, Kobe, Shane Battier, Pierce and many more) who appear as bobble heads and all singing the song "So Happy Together."

Credits:
Advertising Agency: Goodby Silverstein & Partners
Client: NBA