Music Makes More Milk - Really it Does

Studies show that if cows like a song they can produce more milk. Can you create a song that cows will love? If you answered yes then have we got a contest for you! Read on my cow loving music making friends and when your done be sure to head over to www.musicmakesmoremilk.com and make some music.

MORE COWBELL! 

 BC Dairy Association Explores Connection between Music and Milk Production

British Columbians to Compose Songs for Dairy Cows in New Online Challenge

The BC Dairy Association invites British Columbians to try their hand at composing original music for a burgeoning new audience of aficionados: milk producing dairy cows.

Developed by DDB Canada and its integrated groups Tribal DDB Vancouver, DDB Public Relations and OMD Vancouver, the online initiative entitled Music Makes More Milk takes as its basic premise a common observation among dairy farmers that cows respond positively to music.

“Over time, BC dairy farmers get to know their cows well. They understand their behaviour, their moods, their likes and dislikes,” says Dave Eto, executive director, BC Dairy Association. “One thing they’ve come to learn is that happy cows produce more milk.”

Music Makes More Milk contestants will use an online music composition tool to create original songs to play for the cows. The tunes of semi-finalist contestants - determined through a public voting system - will have their compositions played directly to cows on a BC dairy farm. Videos of the cows reacting to each shortlisted song will be shared online on November 7, 2012. Ultimately, it is the cows that will serve as the final judges of the contest, identifying an overall winner based on the highest milk production achieved while listening to the five finalists’ compositions. Music-related prizes will be awarded to 15 semi-finalist and five finalists, and the winning contestant will also receive a trip for four to the 55th Annual Grammy™ Awards in Los Angeles.

“You don’t need to be an accomplished composer to participate. The music composition tool was developed for all ages and music skillsets,” explains Dean Lee, creative director, DDB Canada. “As an added incentive to purchase and drink more milk, contestants can enter UPC codes on milk products to unlock additional sound effects and instruments to include in their composition.”

The online initiative is being supported with media relations, social media cultivation and a paid-media program with Global TV BC and Slice.ca.

In order to prime the cows for the contest, an accomplished quartet of classically trained musicians – led by Coast Symphony Orchestra conductor Edette Gagné– visited the Fraser Valley’s Valedoorn Farm yesterday and performed an “opening act” of Mozart numbers.

The six-week Music Makes More Milk contest launches to the public on Wednesday, October 10th, 2012 and the final winner will be announced on Monday, November 26th, 2012. Everyone is welcome to submit a tune at www.musicmakesmoremilk.com, but only British Columbians may enter the contest...The rest of Canada is not happy about that!

"Inside Chanel" Interactive Brand Story

Chanel released a video trailer today for "Inside Chanel" that tells us their brand story. The online ad is complete with an interactive timeline website and iconic advertising images from their beginning in 1883 when Gabrielle Chanel is born to Marilyn Monroe, the fascination with CHANEL grows in the 1960's, as the most celebrated stars of the time—Elizabeth Taylor, Jane Fonda, Jackie Kennedy, Grace Kelly and Jeanne Moreau—wear the latest fashions from CHANEL to Andy Warhol's No. 5 bottle. 

See The Inside Channel Timeline here.

Arby's Ask Canadians To "Believe The Unbelievable"

To prove how unbelievable Arby’s new Hot Turkey or Roast Beef Three Cheese & Bacon sandwich truly is, Blammo has enlisted the help of real people who’ve experienced UFO sightings, ghosts, or other paranormal activity. Through a series of documentary-style videos, we meet these individuals and hear their amazing supernatural tales. When each is asked about the new Three Cheese & Bacon from Arby’s, they simply can’t believe a sandwich like this actually exists.

Numerous individuals with tales of UFO, ghost, and Big Foot sightings were screened and interviewed prior to the selection of the final participants. The campaign was directed by Suneeva’s Shelley Lewis.

“Although we didn’t have the biggest budget for this particular promotion, we didn’t let that dictate our approach,” says Andrew Simon, Chief Creative Officer, Blammo. “Thanks to our amazing production partners we made the impossible possible.”

The Three Cheese & Bacon sandwich will be available in all Arby’s locations starting October 1st. Media includes in-store signage and digital support. The videos will be disseminated through Arby’s Facebook page and other social media channels.

Credits:
Client: Arby's
Campaign: Believe the Unbelievable
Titles: "Stafani & Wayne", "Paul", "Edd", "Seika"
Ad Agency: Blammo
Chief Creative Officer: Andrew Simon
Writers: Andrew Simon, Grant Cleland, Hannah Gourevitch, Amanda Tucci, David Taller
Art Director: Grant Cleland
Agency Producer: Gord Cathmoir
Account: Amy de Merlis
Production Company: Suneeva
Director: Shelley Lewis
Director of Photography: Todd M. Duym
Line Producer: Kristina Anzlinger
Editor: Michelle Czukar
Editorial Company: Panic & Bob
Online: Andrew Hobbs/Panic & Bob
Sound Design & Music: RMW Music

"You Are Your Words" American Heritage Dictionary Web Launch Promo

To celebrate the launch of the 5th edition of The American Heritage Dictionary, Mechanica and Lollipop have created an interactive experience around the concept "You Are Your Words." The core of the concept is that the words you use are about more than just communicating – they tell the world who you are. And today, through emails, tweets, posts and other forms of communication, our words define us more deeply and broadly than ever.

The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to YouAreYourWords.com can upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.

One of the largest challenges on this project was to develop an engaging interactive experience that didn’t rely on Flash or HTML5 functionality. The site is built on a Ruby on Rails infrastructure and uses front-end technologies that do not require the use of plug-ins or advanced browsers.

Credits:
Client: American Heritage Dictionary – 5th Edition
Creative Agency: Mechanica,
Jim Garaventi, Partner/Creative Director
Libby Delana, Partner/Creative Director
Brand Director - Julie Carney
Executive Producer - Eric Freedman
Interactive Production Company: Lollipop, Toronto

Thanks Shannon

"The Sea Is Calling" Royal Caribbean Cruises New Web Ad Campaign

The sea has called for billions of years. But for the first time, she's calling on a Shellphone and this makes for a great new web ad/commercial campaign for Royal Caribbean Cruises.

Credits:
Client: Royal Caribbean
Spot Title: The Sea is Calling
Ad Agency: JWT
ECD: Richie Glickman
Copywriter(s): Larry Silberfein, Paul Fix
Art Director(s): Georgina Hofmann, Carlos Fernandez
EP: Kristen Barnard
Producer: Shane Smith
Prod Co: East Pleasant
Director: Xander™
DP: Damien Drake
EP: Sarah Roebuck
Producer: James Blom
Editorial Co: Pleasant Post
Editor: Will Znidaric
EP: Sarah Roebuck
Producer: Natalie Rose
Post/Effects Co: Artjail
Lead Flame Artist: Steve Mottershead
Flame Artist: Graham Holly
EP: Leslie McCartney
Telecine Co: Pleasant Post
Colorist: Tristan Kneschke
EP: Sarah Roebuck
Producer: Natalie Rose
Music Co: Pulse
Composer(s): Dan Kuby ASCAP, Saunder Jurriaans SESAC, Danny Bensi ASCAP
Publisher: Kuby Tunes ASCAP
EP: Dan Kuby
Producer: Dan Burt
Sound Design/Audio Post Co: JWTwo
Sound Designer/Mixer: Andy Green
Producer: Greg Tiefenbrun
Shoot Location: New York City, NY; Austin, TX; Portland, ME; Chicago, IL

Charles Barkley "Lose Like A Man" for Weight Watchers Ad Campaign

Charles Barkley teams up with Weight Watchers in new "Lose Like a Man" online ad campaign. Weight Watchers International, recently introduced National Basketball Association (NBA) Hall of Famer and current "NBA on TNT" studio analyst Charles Barkley as the ambassador of its new Weight Watchers for Men campaign. The dominant and outspoken former power forward and current television personality will appear in print, broadcast, and online marketing beginning December 25, 2011, as part of the new "Lose Like a Man" advertising platform.


Above, a behind the scenes of a Weight Watchers commercial with Charles Barkley as he talks about his decision to get healthy.

Charles Barkley tells us why he's getting healthy with Weight Watchers in this commercial "Being A Role Model."


Charles Weighs in on "Nicknames" in this ad.


This time Sir Charles Weighs in on Man Food.